Astra Plc's TechFitness App: Project Plan, Risk, & Success Analysis

This project report details the project management plan for Astra Plc's new health and fitness application, "TechFitness." The report outlines the project's scope, which focuses on reducing obesity and improving overall fitness through training sessions and supplement recommendations available o...Read More

Project management

Table of Contents
PART 1 (Covered in Appendix)......................................................................................................3
PART 2............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Project Plan......................................................................................................................................4
Scope of project...............................................................................................................................7
Risk and its management for the project..........................................................................................7
Success of project............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Tiller, N.B., 2020. The Skeptic's Guide to Sports Science: Confronting Myths of the Health and
Fitness Industry. Routledge.............................................................................................................9
Yadav, A., 2022. Can Gamification Define Consumers’ Response Toward Brands? Examining
the Impact of Gamified Health and Fitness Applications on Purchase Intention. In Marketing and
Smart Technologies (pp. 189-199). Springer, Singapore.................................................................9
Appendix(PPT)..............................................................................................................................10

PART 1 (Covered in Appendix)
PART 2
INTRODUCTION
The concept of project management is concerned with the application of knowledge, skills,
processes, methods and experiences in order to attain the particular objectives and goals of the
project (Bharathi and Dinesh, 2018). It is considered as a technique that supports all types of
major activities as well as functions of the project. Within the project management, there are
multiple types of strategic and planning tools that are necessary to manage a project. The aspect
of project management along with its different dimensions facilitates the project manager in the
process of managing all kinds of things which are associated with the project in an effective as
well as precise manner. Astra Plc is an organisation that is taken into consideration for
demonstrating different aspects of this report. The respective company is a micro organisation
and is engaged in the process of selling vitamins and minerals. In this project, a health and
fitness application is going to be launched and its name is “TechFitness” which will concentrate
on reducing the obesity as well as other great fitness-related complexities. The project will also
consist of the scope, success as well as multiple risks that occur in the process of managing a
project systematically.

MAIN BODY
Project Plan
A project plan describes the goals as well as objectives of the project and particular tasks or
activities along with the process of achieving the goals and identifying the required resources,
associated budget and deadlines for accomplishing the project (Chiu and Cho, 2020). It involves
evolving primary strategy that helps in enhancing the capabilities and strengths for managing the
project. Within Astra Plc, the planning of the project of application development provides
assistance to the leaders for evolving effective techniques and ways for completing the project.
For effective application development, it is very significant for the project manager to design an
effective and major plan (Henderson, 2022). The planning of the project of application
development TechFitness will focus on main dimensions of the project as well as risk analysis
which is concerned with project. Project manager will take effective action for mitigating risk to
complete the project on set time. There is a Gantt Chart which will help the project manager in
accomplishing the project on time.

Scope of project
The rising trend of fitness within the youngsters is the key reason behind the development of
health and fitness application. As per the latest developments in the IT sector, the application
will get developed through IT experts and professionals. For providing access to a large number
of individuals, TechFitness will be available on the Google Play Store and also on Apple Store
(Irkhin and et.al., 2019). This type of application will offer major solutions to youngsters in order
to maintain effective and better health for good life. In this kind of application, some training
sessions will also be given by effective trainers for the purpose of enhancing satisfaction of
market share. Astra Plc has set a budget of 80000 pounds for allocating the funds to different
activities that are involved in the process of application development. TechFitness will also
involve some of the challenges which are concerned with the application development. This will
also concentrate on offering great supplements to youngsters for improving their muscles and the
application will also give quick responses to psychological aspects within the life of health and
fitness. The development of health and fitness application will also put emphasis on generating
awareness among market share regarding health and fitness related tasks through framing
effective solutions.
Risk and its management for the project
The aspect of risk management is said to be a process which permits the risks of an
individual to be understood as well as get managed in a precise way through optimising the
success and reducing the threats along with maximisation of results and opportunities. For
managing risk, it is great responsibility of a project manager to concentrate on enhancing the
strategic role in the planning process of application development. TechFitness application will
also include risk assessment as well as evaluation for the purpose of attaining primary goals and
objectives. The key factors that are associated with the risk in the application includes the
following:
 Application designing risks: Astra Plc will take assistance from its IT experts for the
development of TechFitness application (Kercher, Feitocand Yates, 2019). The designing
of application also consists of multiple bugs and issues which may arise during
development of application. Software developers are required to emphasis on
development and designing of application with major duties of attaining outcomes.

 Budget and its management: It is considered as a basic approach that provides
assistance in the process of managing the application financially (Killian and Woods,
2021). This becomes a great role of a project manager for preparing the budget which is
associated with TechFitness along with formulating principle actions for the purpose of
utilising the budget in an advanced way.
Success of project
The success of the project is said to be the greatest number of benefits which get attained by
the project at any point of time. The following points are discussed below which is related to the
success of application development:
 Enhanced level of customer satisfaction: It should be enhanced by Astra Plc in order to
capture a large number of market share through major techniques that are developed by
effective after sales services to enhance satisfaction of potential customer-base
 Number of users: To measure application success, it is important for a manager to focus
on the users who are using the application (Liu and Keating, 2021). Management has an
important role to focus on increasing number of users to achieve key goals and result.
 Application promotion: It is q key role of the project manager and Astra plc must
develop a focused marketing plan for the purpose of enhancing the capability of the
application and its download statistics. Promotion on social media websites will be
helpful in enhancing the number of market share.
CONCLUSION
From above explanation of report, it has been concluded that project management is a
significant task to develop a project in an effective as well as efficient manner. The respective
project has been concluded that it is crucial for emphasising the objectives as well as goals which
are concerned with the development of application. Different tools and techniques have also been
mentioned in project to maintain the fitness application and enhancing its download numbers.

REFERENCES
Books and Journals
Bharathi, D. and Dinesh, G. P., 2018. Women's Perspective towards Health and Fitness-A Case
Study on Indian Fitness Industry and Women. Sumedha Journal of Management, 7(2),
pp.229-240.
Chiu, W. and Cho, H., 2020. The role of technology readiness in individuals' intention to use
health and fitness applications: a comparison between users and non-users. Asia Pacific
Journal of Marketing and Logistics.
Henderson, L., 2022. HEALTH AND FITNESS. Editora Bibliomundi.
Irkhin, V.N., Isaev, I.F., Amurskaya, O.V. and Strelkova, J.A., 2019. Educational kinesiology in
health and fitness activities of physical education teacher: ideas and principles. Theory and
Practice of Physical Culture, (12), pp.5-5.
Kercher, V., Feito, Y. and Yates, B., 2019. Regional comparisons: the worldwide survey of
fitness trends. ACSM's Health & Fitness Journal, 23(6), pp.41-48.
Killian, C.M. and Woods, A.M., 2021. Physical education students’ usage and perceptions of a
supplemental online health-related fitness knowledge curriculum (iPE). European Physical
Education Review, p.1356336X211065953.
Liu, X. and Keating, X.D., 2021. A reexamination of pre-service physical education teacher
attitudes toward school-based health-related fitness testing in the USA. European Physical
Education Review, 27(4), pp.981-999.
Mann, S., Wade, M., Fisher, J., Giessing, J., Gentil, P. and Steele, J., 2018. Phase angle as an
indicator of health and fitness in patients entering an exercise referral scheme. Journal of the
American Medical Directors Association, 19(9), pp.809-810.
Pan, Y. and Lin, Z., 2019. Anti-aging effect of Ganoderma (Lingzhi) with health and
fitness. Ganoderma and Health, pp.299-309.
Poole, M. and King, K.M., 2022. Technical Writing for the Health and Fitness
Professional. ACSM's Health & Fitness Journal, 26(2), pp.57-60.
Rich, E., 2019. Making gender and motherhood through pedagogies of digital health and fitness
consumption:‘Soon it made us more active as a family’. In Digital Dilemmas (pp. 205-223).
Palgrave Macmillan, Cham.
Sanders, M. and American College of Sports Medicine, 2018. ACSM's health/fitness facility
standards and guidelines. Human Kinetics.
Shephard, R.J., 2018. A history of health & fitness: Implications for policy today. Springer
International Publishing.
Tiller, N.B., 2020. The Skeptic's Guide to Sports Science: Confronting Myths of the Health and
Fitness Industry. Routledge.
Yadav, A., 2022. Can Gamification Define Consumers’ Response Toward Brands? Examining
the Impact of Gamified Health and Fitness Applications on Purchase Intention. In Marketing
and Smart Technologies (pp. 189-199). Springer, Singapore.

Appendix(PPT)

Notes-
 The TechFitness Application will be developed and designed together by IT and research
department of Astra Plc.
 In the recent times, the citizens prefer to choose TechFitness solutions due to increase in
information and technology.
 TechFitness application will work in providing right type of solutions to the fitness freaks
and those who are suffering from obesity (Pan and Lin, 2019).
 TechFitness application will include its designing and development by professionals and
IT experts in order to ensure fair results.

Notes-
 The idea behind launching the application will include key focus on physical and
psychological problems of users.
 The another main motive behind the launching of application will include increasing
awareness related to fitness and health goals.
 The key idea behind launching of the application will be to increase the profitability and
revenue of Astra Plc.
 The Application will also include taking into account need and demand of users in terms
of fitness related aspects.

Notes-
 The TechFitness application will help the users to achieve quick results related to muscle
development in a short period of time.
 The TechFitness application will also include hiring of professional gym trainers to
provide professional training to youth.
 The application will also include key development of major strategies which are helpful
in increasing health awareness in citizens.

Notes
 It is very much important for the Astra Plc to focus on targeting customers in order to
increase the revenue and profitability.
 The Astra Plc Smart fitness application will focus on development of customer
relationship with target customers.

Notes-
 The rising trends in the information and technology will be helpful in supporting
development of the application.
 The TechFitness application will be also developed in order to provide major solutions to
major and common fitness related problems.
 The application will be also developed in order to facilitate youth and old aged people
who are suffering from stress and obesity.

Notes-
 The project leader of Astra Plc, TechFitness application should put emphasis on
likelihood of success of the application to achieve desired results.
 The application will also succeed due to its flexibility and it will provide training sessions
by celebrities.
 The TechFitness application will succeed at the marketplace as it will provide in app
purchases of different supplements on heavy discounts.
 The application will also provide rewards to users who initially use it after launching.

NOTES
 Sanders, M. and American College of Sports Medicine, 2018. ACSM's health/fitness
facility standards and guidelines. Human Kinetics.
 Shephard, R. J., 2018. A history of health & fitness: Implications for policy today.
Springer International Publishing.
 Tiller, N.B., 2020. The Skeptic's Guide to Sports Science: Confronting Myths of the
Health and Fitness Industry. Routledge.
 Yadav, A., 2022. Can Gamification Define Consumers’ Response Toward Brands?
Examining the Impact of Gamified Health and Fitness Applications on Purchase
Intention. In Marketing and Smart Technologies (pp. 189-199). Springer, Singapore.