Astra Plc Application Launch: Project Plan, Scope, Risk & Success

This report provides a comprehensive analysis of Astra Plc's plan to launch a new application for their vitamin and mineral food supplements business. It begins by outlining the project plan, including key stages and the use of a Gantt chart for effective task management. The report then delves into the project's scope, emphasizing user-friendly design, cost analysis, and the importance of testing the application with target customers to gather feedback. A significant portion of the report is dedicated to identifying potential risks, such as cost overruns, delays in app design, and competition from existing apps. The analysis includes strategies for mitigating these risks. Finally, the report discusses key performance indicators (KPIs) to measure the project's success, including customer retention rate, daily and monthly active users, and return on investment (ROI). The report concludes that staying updated with market trends is crucial for the success of the project.

Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Project plan.............................................................................................................................3
Project Scope..........................................................................................................................5
Project Risk............................................................................................................................5
Project Success.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
The business organisation that works according to the trend in market is more successful.
It is necessary to monitor the trends and to take first mover advantage by grabbing the
opportunity (Valdez-De-Leon, 2019). This report is in context to Astra Plc. Which is a small
sized business organising. They deal vitamin and mineral food supplements. The company is
planning to launch their own application and this report is to check the suitability of the
application in market. The company is planning to diversify their product portfolio. In the
starting of this report, there is analysis related to project plan. Afterwards, the scope of project
and all the important actions to be taken are mentioned. Risk is part of every projects and there is
need of analysing risk in order to perform in market. The success of project is also measured in
the report.
MAIN BODY
Project plan
Project plan is the document that includes project will be executed, monitored, and
controlled, and closed. It is integral component of a project and helps to carry on the project in
right time (Pidun, Reeves, and Schüssler, 2019). There are different stages that must be followed
by Astra plc in order to complete the project in effective manner. By following all the stages in
series a company is able to success and profitability. There is key role of Gantt Chart in order to
complete the project tasks effectively. It is graphical representation of all the activities. It helps
to divide the overall task and then decide the right time to achieve the task. By forming clear
goals and objectives a company is able to achieve success.

Project Scope
The application launched by Astra Plc is wide. They are planning to formulate the appl
that is user friendly and helps the users to get benefits (Gürbüz, 2018). There is key role of
design of the application so that the customers are attracted towards the same. The target
audience must be kept in mind while designing the application. The next important part is cost of
the launching the application. Proper cost analysis must be done in order to launch the app
effectively. The cost estimated by Astra Plc is around $30,000. This is estimation and the real
cost may change.
In order to launch the application successfully there is need of testing the same in market.
By testing the application, the chances of making it successful enhances. The same can be tested
on the target customers of the company. This helps them to know about the pros and cons of
using the application. The feedback of the audience must be taken seriously and necessary
changes must be done in the final application. The real feedback of the customers helpa the
company to achieve success and profitability position. It is necessary for Astra Plc to manage the
work by dividing the same among right set of people. The company must make the target
customers aware about the application by using right promotional tools. The chances of sales
enhance by attracting the customers. It is beneficial for the Astra Plc to use social media
marketing. It is cost effective and has high reach. It will help to enhance the sales of the company
and persuade them towards the brand.
Project Risk
It is seen that the company that is ready to take risk is more successful. It is necessary to
analyse the situation so that all the available and present risk can be identified (Cusumano,
2019). It helps to take precautionary measures and overcome the situation in proper manner. The
risk present for Astra Plc are analysed and the same must be done in order to overcome the
situation. The various risk is mentioned below:
 Cost overruns: It is possible that there are slight changes in the budgetary assumptions.
If there are changes in the here are changes and the cost overruns the company has to
arrange money in order to carry on the task effectively. There is a major problems and
can lead problem in competition of the project.
 Delays in app design: There are certain problems and one of them is related to delay in
application design. It is seen that this causes delays in the operations of the business and

the audience may get negative impression. Along with that there is need of effective and
creative design so that they are able to provide best to the customers. The company must
follow the deadlines so that overall work can be managed and carried on right time.
 Competition from other apps: It is a major risk that the company faces and that is
related to competition. It is seen that there are direct competitors of the business
organisation who are present in market. These competitors have already launched their
application and this enhances competition in market. Astra Plc must make unique
application that is creative and easy to use. This will help them company to gain lead
over competitors.
Project Success
Ithere are certain factors that help to measure the success of project. By cvarrying proper
planning and executing the same the company is able to serve the needs and wants of customers
effectively (Boyd, Kannan, and Slotegraaf, 2019). The business organisation is able to attain
effective position in market. The techniques that helps to measure the success are as follows:
Retention rate: It assist the business organisation to know about the number of customers
who are loyal for the company. The more the customers and better it is for the company success.
Daily Active Users: This helps Astra Plc to know about the active users who are using the
application. The high number denotes the success of the firm. The daily tally must enhance on
regular basis.
Monthly active users: This is a parameter that is being used to check the people to use
the application. It will help them company to know about the interested candidates of the
application.
Return On Investment (ROI): There is need of checking the return on investment so that
the success of the enterprise is examines.
CONCLUSION
From the above report, it is concluded that there is key role of being updated. The project
was based on launching new application. The scope and project planning is part of this report.
Along with the risk and success of the business is mentioned.

REFERENCES:
Books and Journals
Boyd, D.E., Kannan, P.K. and Slotegraaf, R.J., 2019. Branded apps and their impact on firm
value: A design perspective. Journal of Marketing Research, 56(1), pp.76-88.
Cusumano, M.A., 2019. The cloud as an innovation platform for software development.
Communications of the ACM, 62(10), pp.20-22.
Gürbüz, E., 2018. Theory of new product development and its applications. Marketing, pp.57-75.
Pidun, U., Reeves, M. and Schüssler, M., 2019. Do you need a business ecosystem. Boston
Consulting Group & BCG Henderson Institute. Letzter Zugriff am, 21, p.2021.
Valdez-De-Leon, O., 2019. How to develop a digital ecosystem: A practical framework.
Technology Innovation Management Review, 9(8).