This report outlines Astra plc's project plan for launching a health and fitness application, detailing the project's scope, associated risks, and success metrics. The plan encompasses app design, social media integration, in-app purchases, and customization features targeting various customer segments like youngsters, athletes, and parents. Key risks identified include potential cost overruns, delays in app design, and compatibility issues with competing applications. Mitigation strategies involve creating an attractive and user-friendly design, offering virtual training coaches, and initially providing the app for free. Project success will be measured by increased revenue, positive customer feedback, and enhanced employee productivity. The report concludes that launching the app will help Astra plc expand its business and improve customer well-being.
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