Astra Plc: Health and Fitness Application Development Project Plan

This project focuses on the development of a health and fitness application for Astra Plc, a company specializing in food supplements. The application aims to provide various health and fitness exercises, catering to different body parts and fitness goals. It also includes a purchasing feature for supplements. The target audience is primarily health-conscious youngsters with limited time for traditional workouts. The project outlines the reasons for building the app, including improving lifestyles, promoting fitness awareness, and addressing obesity and stress. The likelihood of success is based on features like strength training guidance, muscular body development tips, powerlifting instructions, men's physique development, and celebrity guidance on diet and exercise. The application seeks to offer comprehensive support for users to achieve their fitness goals, enhancing Astra Plc's market presence and contributing to a healthier lifestyle for its users. Desklib provides access to similar projects and study resources for students.

Application development(Project
management

Table of contents
 INTRODUCTION
 Background information
 What does the application do
 Potential customers
 Why should it be built
 The likelihood of success
 REFERENCES

Background information
Within this project, Astra Plc is taken into consideration which is a small size
organisation involved in the process of selling food supplements in the market and these
food supplements are based on the minerals and vitamins (Behan and et.al., 2022).

What does the application do
 The app of health and fitness offers every type of health and fitness exercises as well as activities.
 Such exercises are available for the several parts of the body. For instance, if a user of application wants
to do some specific exercise for a particular part of the body like hands exercise, legs exercise, belly
exercise, stomach exercise for reducing the fat within the body, head exercise for getting relaxation and
many others.
 This application also offers the facility of purchasing which is a great feature of the application that
provides the market share some sort of shopping activities.

Potential customers
 Within this respective project, the targeted customers or the potential market share is
obsessed youngsters who have less or no time for working out and also have no time for
maintaining their health and fitness (Cho, Chi and Chiu, 2020).

Why should it be built
 In order to improve the standard of living
 As there is a requirement for healthy lifestyles
 For personal happiness
 Fitness awareness
 To reduce obesity of people
 Increasing use of fast food in youth
 Other concerns like stress and core health.

Likelihood of success
 Such kind of health and fitness application will ultimately get
its success as it will provide the facilities through offering a
large number of attributes to the targeted audience and these
different features include the following:
 Strength training: Obsessed people have lack of strength
within them therefore this health and fitness application will
give directions as well as information to its target-base about
providing strength training (Erturan-İlker and et.al., 2018).

Likelihood of success(Continued)
 Muscular Bodies: Within this modern time, people are excited to
build their muscular bodies for looking attractive and this
application will provide overall information and guidance which is
associated with maintaining and making muscular bodies of the
users.
 Powerlifting: This kind of exercise is very effective and crucial for
the physic building and it will also provide directions and guidance
related to the powerlifting to its potential market share.

Likelihood of success(Continued)
 Men’s Physic: All the knowledge as well as the information which is
concerned with the process of developing the physic of a person will be given
through this health and fitness application because attractive personalities are
provided more value rather than other kind of physic.
 Guide from celebrities: This respective application of health and fitness will
provide information as well as instructions from the famous personalities and
strong body builders along with their habits of eating, diet charts and other
concerned guidance. This will facilitate to the users within the process of
building great physics and bodies.

References
 Behan and et.al., 2022. Exploring the relationships between fundamental movement
skills and health related fitness components in children. European Journal of Sport
Science. 22(2). pp.171-181.
 Cho, H., Chi, C. and Chiu, W., 2020. Understanding sustained usage of health and fitness
apps: Incorporating the technology acceptance model with the investment
model. Technology in Society. 63. p.101429.