Astra PLC: A Project Proposal for Health and Fitness Mobile App

This project proposal details Astra PLC's initiative to develop a health and fitness app aimed at expanding its product portfolio and enhancing profitability. The app will function as a virtual trainer, assisting users in setting fitness goals, providing workout plans, offering motivation, and analyzing results, with premium features available. The target audience includes parents, youngsters, athletes, social media influencers, and homemakers. Success will be measured by common development goals, retention rate, enhanced portfolio, daily active users, strong brand image, and return on investment. The proposal also addresses potential risks and outlines mitigation strategies. The conclusion emphasizes the app's potential benefits for both the company and its users, contributing to individual fitness journeys and generating new profit streams for Astra PLC. Desklib provides a platform for students to access similar project proposals and solved assignments.

Project

Table of contents
 Introduction
 Background information
 What does app do
 Why to build it
 Potential customers
 Likelihood of success:
 Success measures
 Potential risks mitigation process:
 Conclusion:

Introduction
 Astra PLC is a small company which is specialized in health and fitness.
 It is planning to launch a health and fitness app to enhance its product portfolio.

Background information:
 Company: Astra Plc
 Timeline: 3 months
 App: Heath and fitness app
 Company website: [e-mail]

What does app do
 Virtual trainer
 Setting fitness goals
 Workout plans
 Motivation
 Result analysis
 Premium features

Why to build it
 Company growth
 Diversify product portfolio
 Enhanced profitability
 Increase market reach
 Enhanced brand image

Potential customers
 Parents
 Youngsters
 Athletes
 Social media influencers
 House-makers

Likelihood of success:
 Common development goal
 Enhanced portfolio
 Strong brand image
Success measures
 Retention rate
 Daily active users
 Return on investment

Potential risks mitigation process:
 Risk identification
 risk evaluation
 Risk management system selection

Conclusion:
 From the above discussion, it can be concluded that the new app will provide
various benefits to the company and its users.
 It will assist the individuals in their fitness journey.
 The app will help Astra plc to generate new profit streams