Astra PLC App Project: Module Report on Plan, Scope, Risk & Success

This report provides a comprehensive analysis of Astra PLC's new health and fitness app project. It begins with an introduction to project planning, scope definition, risk management, and project success. The report then delves into Astra PLC's specific project plan, outlining the planned activities and timelines using a Gantt chart. The project scope is defined based on launch cost, in-app purchases, and social media integration strategies. A thorough risk assessment identifies potential challenges such as not meeting user requirements, feature overload, lack of updates, and data hacking risks. Finally, the report evaluates project success based on retention rate, average revenue per user, daily active users, and session length. The analysis is supported by relevant academic sources and provides a holistic view of the project's potential and challenges.

Project on Astra PLC new
app

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Project plan.............................................................................................................................3
Project scope...........................................................................................................................5
Project risk..............................................................................................................................6
Project success........................................................................................................................7
References........................................................................................................................................8

Introduction:
Project plan refers to the set of documents which consists complete information about the
project like timeline, deliverables, risk management and many more (Fewings, and Henjewele
2019). Project scope defines all such work which need to do in order to achieve a project
objective. Project risk is defining as an uncertain event which may or may not be happen while
doing the project. Project success is defined as a level of excellence the project achieved to reach
its project objectives (Winch, and Cha 2020). This report will look at Astra PLC which deals with
vitamin, minerals, nutritional supplements and many more. The organisation wants to release its
digital application in order to provide its service worldwide. This digital plan will keep people
aware about benefits of healthy lifestyle and will also measure the fitness level of people.
MAIN BODY
Project plan
Project plan reflects towards planned activities being initiated by management firm at Astra
PLC for completion of required goals and objectives of the business firm. The plan in the given
project of application development lists all the possible project activities which a project manager
is going to take considerations. Below the Gantt chart that displays the tasks to be performed for
development of application;

Project scope
Project scope for the given project refers to features or functions of a product or service
which is being deliverable for a project firm. For the given project, its scope will be defined on the
basis of launch cost, in-app purchase and social media integration.
Launch cost: The launch cost for the given application development will reflect on effective
use of resources in the process of development of application.
In-app purchase: Project managers have provided the facility to make purchase by
individual customer throughout the application. This will open up the scope for the given project

and will define effective working of the application and will also ensure long term existence of the
project.
Social Media integration: Under this project manager to make a wide scope of the project
have worked on advertise the application on various social media sites. This will enable effective
working on the project through influence of enough marketing techniques on demand for the
given application (Mezhov and Mylnikov, 2018).
Project risk
Project risk can be defining as either positive or negative outcome which can happen
regarding a project. There could be several risk associated with launching a new app:
 Not as per target user requirement- Sometimes it is happening that target audience does
not like the new application launched by company. May be the user don't like the interface
of new application or may be the company did not make proper market research before
launching product as per requirement of customer. Hence this would be consider as risk
that targeted audience does not like the application (Zwikael, Chih, and Meredith 2018).
 Adding too many features in one single application- Sometimes companies in order to
make their application popular add to many features into one single product which
sometimes make application very difficult to use by end user. Moreover, device of end
users sometimes don't support the application which make device very slow in terms of
working. Hence, this would be considering as another risk while launching a product.
 Don't update your application time to time basis- Sometimes company's think that
making an application and sell them in market makes this process end here. NO,
companies have to make time to time changes and make give an update in their
application. Companies have to make time to time changes in their product in order to
keep product innovative and engage customer to use an application for longer duration of
time.
 Risk of hacking data- Sometimes after using companies’ application user data got hacked,
which passes users crucial information to hacker database by which later hacker blackmail
customer to dupe them. Hence, companies have to make proper security code in their
application to protect customer data.

Project success
Project success is defining as a level of efficiency the project reach at its final stage. In other
words, the project which completed at lower cost than expected that is considered as project
success. The success of project can be measured upon different parameters are (Anantatmula and
Rad, 2018):
 Retention rate- This is defined as retention or sickness does customer have
towards companies’ application. In simple words, this defines as how much time a
customer spends in a day to use companies’ application. According to some
reports, if a customer spends 30 mins daily on an application that application is
considered successful in market.
 Average revenue per user(ARPU)- This is defined as how much a company
earning when one customer is using companies’ application. According to some
reports, if a company revenue is exceeding 30% of its cost incur while developing
an application then that application is successful otherwise that product is
considered failure in market.
 Daily active user(DAU)- This is defined as how much daily user does an
application of company have. In order to be successful, it is necessary that daily
average user of application cross 10 million in order to make that application
successful in market otherwise that application will considered fail.
 Session length- Session length is defining as how much time a particular customer
spends on your application. Longer the time make an application more successful.

References
Books and journals
Fewings, P. and Henjewele, C., 2019. Construction project management: an integrated
approach. Routledge.
Winch, G.M. and Cha, J., 2020. Owner challenges on major projects: The case of UK
government. International Journal of Project Management, 38(3), pp.177-187.
Zwikael, O., Chih, Y.Y. and Meredith, J.R., 2018. Project benefit management: Setting effective
target benefits. International Journal of Project Management, 36(4), pp.650-658.
Anantatmula, V.S. and Rad, P.F., 2018. Role of organizational project management maturity
factors on project success. Engineering Management Journal, 30(3), pp.165-178.
Mezhov, S. and Mylnikov, L., 2018, September. Specifics of Project Management in Industrial
Innovation. In Titel: Proceedings of the 6th International Conference on Applied
Innovations in IT. Bibliothek, Hochschule Anhalt.