Business Environment Analysis Report: Astra Plc's Fitness App Project

This report provides a comprehensive analysis of Astra Plc's business environment, focusing on the launch of a new health and fitness app. It begins with an introduction to the business environment, emphasizing the importance of understanding both internal and external factors. The report then delves into the project plan, including the use of a Gantt chart for scheduling and outlining key activities such as market research, budget definition, and promotional strategies. The project scope is detailed, highlighting the features of the app and the financial investment required. The report also identifies potential project risks, such as cost overruns and competition, and discusses factors critical for project success. The conclusion summarizes the key findings and recommendations for Astra Plc to successfully launch the fitness app and capitalize on market opportunities. The report also includes a reference list of supporting literature.

Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 Covered in PPT..................................................................................................................1
TASK 2............................................................................................................................................1
The project plan..........................................................................................................................1
Project scope...............................................................................................................................3
Project risk..................................................................................................................................3
Project success............................................................................................................................4
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business environment is refers to the combination of both internal and external factors
that directly affect the organisational functional activities in positive and negative way. In
addition to this, business environment is based on how well customers expectation are met or
satisfied. Thus, it is important for company to analyse business environment before expanding
their business at market place. As it provide opportunities to company in improving its overall
performance at competitive market area. Current report is based on Astra Plc, is a small size
company that specialising in offering vitamin and mineral based food supplements. The main
focus of this company is to expand their business by serving best services to its customers. Along
with this, company is also looking for diversity their portfolio by launching a new health and
fitness app in upcoming three months with the aim of attracting large number of customers
towards its services. In this, project is going to discussed about project proposal, background
information, project plan and its scope to measure the overall success of the project.
TASK 1 Covered in PPT
TASK 2
The project plan
Gantt chart is one of the important tool for project management as it includes proper
planning and scheduling project activities. Mainly, it create may task and activities that required
in a Gantt chart timeline. It based on setting dates for each and every activities that project
included for attaining success. In context to launching a new health and fitness app, manager of
company also develop a Gantt chart by includes various activities such as market research,define
budget, gather team, team roles, setting objectives for new products, promotional activities,
asses risks, Launch the app (Hamilton and Webster, 2018). All these are important activities that
help company in launching a new health and fitness app. This will provide a start date and end
date of the project in which entire activities can be done successfully. This will support Astra Plc
to increase the possibilities of attaining success in market place by increasing demand of its new
app.
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Project scope
Over the past few years, living a healthy lifestyle has become more trendy and famous.
Being health and fit means being successful and healthy as well. As majority of people are aware
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about diseases that caused by unbalance lifestyle like sedentary office work and obesity. As per
these consideration, Astra Plc looking for launching a new health and fitness app in which design
a attractive app is significant so that large number of customers get attracted. It includes various
activities such as creating accounts, integrating with others services related with fitness,
additional personal information, configuring notifications, setting targets, settings, gamification,
pre-set exercise routines, live streaming, Proper integration with wearable devices, Activity
tracking, Geolocation, food logging, Barcode scanner and many more. In order to launch this
new app company required around £120. Along with this, company also use different social
media for promoting this app such as Facebook, Instagram, Twitter and many more (Čepel and
et. al., 2018). All these social help in promoting new health and fitness app in market to increase
awareness of people towards the same. In this, customers consume services from this app by
using in app purchasing in which company can easily communicate with user at the time they
have their fitness app open. It helps people in attaining all the significant knowledge about the
health and fitness services. Furthermore, app customization is also done by users if there is any
kind of changes then customers can easily have done. In order to analysis the demand and
effectiveness of, organisation measure the respond of customers towards the fitness app. This can
be beneficial in determining the overall effectiveness and success of fitness app. After testing or
analysing market Astra Plc launch the app with the aim of attaining success at market place.
With the assistance of this, company can increase the possibilities of attaining success in
launching a new app for health and fitness.
Project risk
At the time executing project activities of new health and fitness app various risk are
arise that affect the overall effectiveness of the project and at the same time also reduce its
efficiency. Thus, it is significant for manager of the company to effectively analysis all the
potential risk so that each and every activities of project can be successfully completed (Luiz,
Ganson and Wennmann, 2019). Mainly, risk is related with possibility of loss and uncertainty
condition that arise at the time of introducing as well as launching new health and fitness app. It
has direct impact over the project objectives in negative manner. In relation to this, there are
some major risk factors that company faced at the time of launching new app including:
Cost overruns: It is one of the major issue or risk that faced by project manager in
launching as well as introducing new application of health and fitness (Popescu and Popescu,
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2019). Mainly, it is related with financial constraints, unexpected expenses that directly provoke
the overall growth of the company in completing project activities. It can be arising without a
sufficient increase in its planned cost.
Delay in app design: It is also considering as an important issue that faced by project
manager at the time of launching their new app. In this, designing app is complicated task that
take more time in development. This is the reason that manager of project can reduce the
feasibility in attaining set goals and objectives.
Design and compatibility issues: Another issue that project manager have faced while
launching their new app of health and fitness. In this, project manager is responsible for
evaluating app compatibility issue so that they can easily communicate with others to provide
knowledge the app design.
Competition from other apps: In market place, various companies are introducing health
and fitness app that create competition in front of Astra Plc as company fail in attaining their set
market objectives in an effective manner (Khan, Çera and Netek, 2019). High competition in
market is create issue at the time of launching a new health and fitness app.
Project success
It is significant for Astra Plc to attain success by launching its new health and fitness app
in market place. As it provide various opportunities to company in developing their performance
because now a days, majority of people are focus on their health and fitness. This is the reason
that they looking for this type of application so they can easily acquire these type of services. For
attaining success in market place, company needs to promote their app by using different social
media application that capture customers attention towards this app. With the assistance of this,
customers get aware about the new health and fitness app and also acquire services as per their
requirement (Leung And et. al., 2019). By this company also communicate with their followers
and users in order to evaluate their respond towards the new application. It directly contributes in
increasing the possibilities of attaining competitive benefits by providing quality fitness services
related with vitamin and mineral food supplements to its customers as per their demand. This can
be effective in increase its profitability and positive brand image.
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CONCLUSION
From the above mentioned report it has been concluded that analysing business environment
is important for company because it help in determining the impact of internal and external
environment within the company. In this context, company also going to launching a new fitness
application that provide support in inviting more and more customers over there. Along with this,
it is also crucial for analysing market condition before launching its new app. As it may assist in
increasing the possibilities of attaining success in market place.
RECOMMENDATION
As per preceding discussed aspects it is recommended that company needs to undertake an
effective market research that define all the aspects, customers taste and current scenario of
market. This will provide opportunities to company in successfully launching its new fitness
application. By creating an attractive fitness app, firm can easily invite large number of
customers who are more concern about health and their fitness as well. It is beneficial in
improving the possibilities of attaining success in market place by capturing customer’s attention
towards the new fitness application.
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REFERENCES
Books and journals
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Čepel, M. and et. al., 2018. Business environment quality index in the SME segment. Journal of
Competitiveness.
Luiz, J.M., Ganson, B. and Wennmann, A., 2019. Business environment reforms in fragile and
conflict-affected states: From a transactions towards a systems approach. Journal of
International Business Policy. 2(3). pp.217-236.
Popescu, C. R. G. and Popescu, G. N., 2019. An exploratory study based on a questionnaire
concerning green and sustainable finance, corporate social responsibility, and
performance: Evidence from the Romanian business environment. Journal of Risk and
Financial Management. 12(4). p.162.
Khan, K.A., Çera, G. and Netek, V., 2019. Perception of the selected business environment
aspects by service firms. Journal of Tourism and Services. 10(19). pp.111-127.
Leung, K. H. And et. al., 2019. A B2B flexible pricing decision support system for managing the
request for quotation process under e-commerce business environment. International
Journal of Production Research. 57(20). pp.6528-6551.
Lulaj, E. and Iseni, E., 2018. Role of Analysis CVP (Cost-Volume-Profit) as Important Indicator
for Planning and Making Decisions in the Business Environment. European Journal of
Economics and Business Studies. 4(2). pp.99-114.
Lu, Y., Wang, H. and Xu, X., 2019. ManuService ontology: a product data model for service-
oriented business interactions in a cloud manufacturing environment. Journal of
Intelligent Manufacturing. 30(1). pp.317-334.
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