Detailed Report: Astra PLC Health and Fitness App Project Overview

This report details a project undertaken by Astra PLC for the development and launch of a health and fitness app. The introduction highlights the growing popularity of such apps due to increasing health concerns. The main body of the report includes a project plan outlining the app's functionality, w...Read More

Project

Table of Contents
INTRODUCTION..........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2 (Report)..............................................................................................................................1
Project plan.............................................................................................................................1
Project scope...........................................................................................................................1
Project risk..............................................................................................................................2
Project success-......................................................................................................................2
CONCLUSION................................................................................................................................3
References:.......................................................................................................................................4
Books and Journals.................................................................................................................4

INTRODUCTION
In today’s world there are many health-related problems to the people which has made the
development of health and fitness app popular. The following project is of Astra PLC that is
diversifying its portfolio by launching a new health and fitness app in the next three years report
will cover a new health fitness app along with its working and potential customers. Further in the
report a project plan, scope, risk and the success regarding the health and fitness app is
discussed.
MAIN BODY
TASK 1
Covered in PPT
TASK 2 (Report)
Project plan
This application was developed as there was the requirement of application which will helps
the consumers to control their diet and control the calories as this will lead to a healthy living.
Individuals who will use this application would be able to analyse the risks as to how and what
they have to eat and how much they have to maintain their calories to stay fit. To stay fit and
healthy it is essential to involve in the diet nutritional and mineral supplements as this help to
control the body weight. This will be a successful application because it involves all the things
which are required to stay fit including dietary plan, calories count, daily activity training and
many more.
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Project scope
The ASTRA health and fitness application is very easy to use and is convenient and tracks all the
daily dietary activities of the person. This helps the individual to keeps the check of what they
are eating and to see whether it is healthy or not. The application is designed to those people who
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are more focussed on their health and want to have the knowledge about the various food
supplements which can be taken during the fitness. The cost of launching this application was
$88,250 which was just introduced in one platform and the company owner wants to bring this
application in different platform. Astra plc have integrated this application with various social
media platforms such as Facebook, Instagram where the youths are more as the main focus of
Astra plc is on youth as the youth are focussed on fitness (Tambalis and et. al., 2019). The
application was tested many times before its launch and the sample of this application has been
tested to check the results which the application will provide. After which the ASTRA health and
fitness came into picture to provide the information regarding the nutrition and mineral
supplements which individuals can take to stay fit. ASTRA health and fitness also offers the in
app purchase which means to pay for other services to take the benefits of extra premium
features. This includes the subscription which opens up the additional features and there are
some other options which includes the non consumable app purchase which removes the ads
which comes in using the application and helps to unlock the additional benefits.
Project risk
The introduction of any new things in the market will also bring in itself various risks and
challenges which has to controlled as early as possible. The major risk is of the cost overrun
which means the exceeding cost of launching and promoting the application. The risk also
includes that the application which has been targeted for the youth might not use it because of
the other application which is already in the market. The partner who has developed the design
might make the design very late and the company needs it in urgent. Late work leads to late work
which has been scheduled after the design of the application. The design of the application has to
be very simple for which the designer who will be designing the application has to develop
different software and the head of the company has to make regular communication to check the
design (Agostinis-Sobrinho and et. al.,2018). People who use the application wants the
application to be simple and could be used by any person and check the health routine from the
app. Any issue with the application require the development of new software to re-design the
application features. The company has to work on the customization issues if some or the other
feature is not according to the requirements of the user. Companies build the application so to
improve the customer experience and they can use it for their own benefit. If the issue pertains
lots of money has to be spend to brig it according to the plan and according to the demands.
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Project success-
People day by day are getting more aware about the benefits of exercise and workout due to do
their work style they are not able to go to gym or the yoga centres phone app is the best option
for such citizens to stay healthy and fit. Companies work hard to build the application and to
deliver it of the customers. But the main focus is on the success of the application and more use
of the application. The age group of the consumers who would be using this application will be
20 to 40years old users and ratio of male and female would approximately similar. Astra plc can
measure the success by identifying the number of people who are using this application. If more
number of people would be using the application then the company can assume that the app
could give the profit to the company and that the cost will be compensated (Wang, Shen and Bo,
2020). Not just this, it is also important to analyse the active users who are actively using the
application. To track the people who are regularly using the application and working on the
direction of the app is also important which can be done with the help of Google analytics which
divides and provides the information regarding who has opened the application and have
interacted with the application. App churn is the most effective tool which helps to identify the
percentage of people who have stopped using the application from longer time. It helps to
provide the information regarding who are the most active and best users of the ASTRA health
and fitness.
CONCLUSION
From the above report it can be concluded that to stay healthy is very important as this will
not only make the body fit but also reduces the chances of getting any disease. The application
which has been introduced by the company is to help the people in staying fit and to check their
activities which are doing on daily basis.
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References:
Books and Journals
Agostinis-Sobrinho, C. and et. al.,2018. Changes in muscular fitness and its association with
blood pressure in adolescents. European journal of paediatrics. 177(7). pp.1101-1109.
Donnelly, G., Brockwell, E. and Goom, T., 2020. Return to running postnatal-guideline for
medical, health and fitness professionals managing this
population. Physiotherapy. 107.pp.e188-e189.
Heffernan, C., 2019. Fitness and fun that’s not just for mum: the Women’s League of Health and
Beauty in 1930s Ireland. Women's History Review. 28(7). pp.1017-1038.
Shephard, R.J., 2018. Literature in the Search for Health and Fitness. In A History of Health &
Fitness: Implications for Policy Today (pp. 271-284). Springer, Cham.
Tambalis, K.D. and et. al., 2019. Association of cardiorespiratory fitness levels with dietary
habits and lifestyle factors in schoolchildren. Applied Physiology, Nutrition, and
Metabolism. 44(5). pp.539-545.
Wang, H., Shen, B. and Bo, J., 2020. Profiles of Health-Related Quality of Life and Their
Relationships With Happiness, Physical Activity, and Fitness. Research Quarterly for
Exercise and Sport, pp.1-10.
Zhang, Y. and et. al.,2019. The relationships between weight status and physical fitness among
Chinese children and youth. Research quarterly for exercise and sport. 90(2). pp.113-
122.
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