Astra Plc: Project Plan for a Health and Fitness App

This project report details the development of a health and fitness application for Astra Plc, a company looking to diversify its portfolio. The report encompasses a comprehensive project plan, outlining the app's features, including doctor consultations, medicine delivery, fitness tracking, and payment integration. It meticulously defines the project scope, considering target users, marketing strategies, and estimated costs. A critical analysis of potential project risks, such as cost overruns, design delays, compatibility issues, and market competition, is provided, along with mitigation strategies. Furthermore, the report establishes key performance indicators (KPIs) to measure the app's success, including user growth, sponsorship revenue, and market impact. The project aims to provide users with a comprehensive health and fitness solution, encouraging healthy habits and providing convenient access to healthcare services, particularly relevant during the COVID-19 pandemic. The report concludes with a summary of findings and recommendations for a successful app launch.

Project

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The project plan......................................................................................................................1
Project scope...........................................................................................................................2
Project risk..............................................................................................................................3
Project success........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Appendices.......................................................................................................................................7

INTRODUCTION
The launching of new applications is an initiative that is taken by the business to provide a
sustained extension as with this working possibility and its credibility is enhanced in favourable
manner (Kampira, 2018). The report below is based on Astra plc that is a pharmaceutical
company in British-Swedish with having a headquartered in Cambridge Biomedical campus in
Cambridge, England. The report below comprise of project planning, project scope, project risk
and project success with this launching of an application become easy and comfort.
MAIN BODY
The project plan
Project plan provide adequate knowledge and information as with this possibility to reduce
risk is enhance and furthermore consist of several stages that is as explained below as:
Project initiation: Doctor’s aid app is launched to aid the patient via accessing the doctor and
medicines at the comfort of their home. People who need to consult the doctor need not to step
out and put themselves at the risk of COVID 19. Patients will be able to consult doctor on this
app only and needed medication will reach their home (Michaelis, Aladin and Pollack, 2018).
Project planning: App is using doctors contact info feed in, physician is available according
the problem and after consultation app uses the GPS navigation to deliver medicine at patients
home.
Project execution: Required manpower to supply and deliver medicine. Resources needed
like doctors availability for online consultation, team to track delivery are all things for
execution.
Project monitoring: To track everything is on schedule, medicines must be authentic and the
budget must be set. Plus offers on medicine to compete in market.
Project closure: Once above steps accomplished this indicates closure but record all things
didn’t completed, needs alteration.
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Project scope
Doctor’s aid app is launched to help people stay healthy and encourage fitness among
people. Because of the current pandemic it’s not easy to visit nearby physician when consultation
is needed for non COVID patient, visiting gym/park for fitness is a far-off thing. This app solve
both these issues and encourage patient to consult doctor from home for any problem they have
which, then solve by delivering prescribed medicine to their door-step (Calantone, Di Benedetto
and Rubera, 2018). Other objective is to keep people fit at current challenging time as it also
comes with fitness features like calories burner, pulse detector which encourage for exercise and
keep track of physical activities with most latest technologies.This App has all modern way to
help people and keep updating it’s build up with features like sign-in, payment integration,
workout log, nutrient requirement, Geo-location search and filter exercises is estimated with cost
of 16000 to20000 million pound.
When this much is spent company surely use current marketing trends, which is social
media. Social-media target the users who are fitness and health enthusiast and also reach out to
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those in need of consultation. This optimize app for audience, plus with features of sponsorship
app can advertise on social-media platform as it covers every age group. This app provide users
with offers, discounts on consultation and medicine with specific code. If the amount reaches
certain limit it gives free delivery also. For regular users it optimize the offers and provide best
deals to them. Like offers get customize the fitness activities and doctors suggestions also
customize by app (Cooper, 2018). It suggest the best suitable doctor and fitness routine
depending on individual’s requirement because of which users don’t have to wast time in
searching and encourage them to stay healthy and fit. With so many features, applications app
was tested before launch. It is used on trail basis by age-group of 20-25 with security,
performance, load, reliability,usability tests. Ensured by group of heath enthusiast then it gets
launch in market partnered with app-developer.
Project risk
Potential risks to launch health and fitness app are:
 The cost overrun of app is most likely risk, takes place because of following-A)
unnecessary work: sometimes of all work that has been done few of it is not required, this
led to waste of money. B) unnecessary staff: as work done could be wasteful, staffing on
project also turns out to be unnecessary leading to overrun budget. C) bugs: some
unexpected bugs that delay in running project requires urgent fix becomes reason for over
budget.
 Delay in app design is potential risk, as it takes a team to design app then how to execute
it requires time. It is a possibility that it take more time then estimated, because of
reasons like non-availability of technical staffs, problem in designing, shortage of
resources and staff, problem in execution of all features of app like location detector,
track recorder and because of current COVID situation unavailability of manpower is
common which may cause delay in designing.
 Other risk is design and compatibility issues: modern apps design to grow in complexity
and is capable of modern time features. Compatibility issue can be avoided by creating a
solid infrastructure plan, preparing thorough release plan with customer outreach (Kou,
Chiang. and Chiang, 2018). The shipping compatibility should be designed effectively so
delays can be avoided. Nutrients, supplements and medicine availability should be
tracked to maintain compatibility with other competitors.
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 Competition among other marketers is always a risk factor and presently there are various
fitness app in market. Doctor’s aid app comes with feature where health advisory, fitness
help and availability of supplements and medicine comes all together. With this
additional service comes the additional responsibility of maintaining the proper
functioning in all the respective areas to remain highly competitive in market, even get
way ahead of them. Although it also require updating the features with latest technology
trends and keep the users connected with application
Project success
The success of the app is measured with the help of benchmark it sets in market. With the
launch of app comes value tension to maintain consistency in market and if app is able to do this
with its services then it is measured as successful. The tracking and monitoring, medical
treatment availability, nutrition and fitness management app is serving all the aspects which is
provided by physician in hospitals and clinics so this app comes with it all. How famous the app
becomes after its launch, the rate at which its users are increasing day by day, the raise its getting
for sponsorship are some of factors which can measure its success (Seidl, Hartl and Kort, 2019).
When a certain app gets success competitors introduce same kind of application and services in
market so it is also seen as a sign of success.
Other way to measure its success is by measuring the average number of free and paid
downloads in a month. Measure who gets benefits from app does it served the purpose with
target accomplished. The reach-ability of app increases within short time and becomes accessible
to most of the people, with help of various devices on which the app can be used although it
requires continuous upgradation among market and approach to different devices. The success
can also be measured when distribution of app increases like what are all the platforms by which
the app can be downloaded example public app stores and for some private users its availability
is present or not. So these benchmarks measure the success of the app.
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CONCLUSION
It has been concluded that business make adequate support of new launch as with this
possibility to grab market attentiveness and attraction over a longer period of instance is
developed in timely constrained. For this health and fitness application is launched by the
business through which possibility to attract more of potential customers. In this adequate project
planning is developed with this probability to reduce risk credibility that has positive impact over
business performance. In addition, project scope, risk and success is measured and controlled
with better attentiveness as with this probability to reduce market share and its working
capability is improvised over regular period of instance.
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REFERENCES
Books and Journals
Baxter, M., 2018. Product design. CRC Press.
Calantone, R.J., Di Benedetto, A. and Rubera, G., 2018. Launch activities and timing in new
product development. Journal of Global Scholars of Marketing Science, 28(1), pp.33-
41.
Cooper, R.G., 2018. Best practices and success drivers in new product development.
In Handbook of research on new product development. Edward Elgar Publishing.
Gruner, R.L. and et. al., 2019. Supporting new product launches with social media
communication and online advertising: sales volume and profit implications. Journal of
Product Innovation Management, 36(2), pp.172-195.
Kampira, A., 2018. Feasibility Studies: New Product Development and Launch (Vol. 1). Abisha
Kampira.
Kou, T.C., Chiang, C.T. and Chiang, A.H., 2018. Effects of IT-based supply chains on new
product development activities and the performance of computer and communication
electronics manufacturers. Journal of Business & Industrial Marketing.
Michaelis, T.L., Aladin, R. and Pollack, J.M., 2018. Innovation culture and the performance of
new product launches: A global study. Journal of Business Venturing Insights, 9,
pp.116-127.
Salnikova, E., Baglione, S.L. and Stanton, J.L., 2019. To Launch or Not to Launch: An
Empirical Estimate of New Food Product Success Rate. Journal of Food Products
Marketing, 25(7), pp.771-784.
Seidl, A., Hartl, R.F. and Kort, P.M., 2019. A multi-stage optimal control approach of durable
goods pricing and the launch of new product generations. Automatica, 106, pp.207-220.
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Appendices
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The presentation below comprise of project proposal and rationale related to new health and
fitness application as company look forward to diversify its portfolio.
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In this company make an investment to launch a new application that provide easiness to the
require people to purchase and order suitable medicine along with this the application also
provide adequate prescription preferred by specialised doctors.
Moreover, it builds a better relation in between the doctors and patients as fitness mantras also
provided by application with this it is easy to get particular advice and norms by staying at home
in preferred manner
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During the condition of COVID most of hospitals turns into the quarantine centres that resist
more of people to be at home so that it is quite difficult for other patient to take prior treatment.
Thus this platform assists the patient to take better treatment as by staying at home.
For this Astra plc has the customer those are facing issues related to health and in support of this
application get adequate help with adequateness.
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