Presentation: Marketing Strategy for Astra Plc Fitness App

This presentation outlines the marketing strategy for a fitness app, specifically focusing on the application's features, target audience, and potential for success within the market. It highlights the app's capabilities, such as tracking activities, providing customized workout plans, and fostering community engagement through challenges and support. The presentation emphasizes the growing demand for fitness applications, particularly in light of the COVID-19 pandemic, and discusses the integration of advanced technologies like AI, VR, and AR to enhance the app's appeal. The target customers are identified as individuals aged 18-34, both male and female, who are health-conscious. The presentation draws parallels with successful applications like MyFitnessPal and underscores the importance of such apps in helping users monitor their diet and achieve their fitness goals. Overall, the presentation aims to demonstrate the value of the fitness app and its marketing approach.

Fitness App

This presentation is linked to the introduction
of the marketing strategy for Astra Plc.
The marketing strategy is focused on
applying the well-being and well-being of
customers.
Society faces a real problem without the well-
being directly accessible to them.
Despite the availability of a number of web-
based exercise management applications,
hard data is still available on the web. This
application will fill such a hole.
Background information

RunKeeper monitors actual tours, runs and
other activities.
From the casual buggy to the 5K sprinter and
these amenities to long distance racing, this
GPS application boasts a local area of 50
million customers and is suitable for
everyone.
What does the app do

You can collect, save and track new routes
with GPS to keep your workout alive.
Whether you’re preparing for a race, getting
fit, or hitting a specific speed goal,
RunKeeper can help you plan your route to
getting there.
The My Plan dashboard offers custom
preparation plans that rely on your responses
to application progress, or you can select
records immediately.
Continue….

It’s not hard to be inspired by RunKeeper. You
can join the difficulties to push yourself, earn
rewards for your exercises, and offer your
progress with companions.
In the same way, you can create your own
problems, welcome companions who will
follow you and support and celebrate each
other along the way.
Continue….

This application is effective for use. An
exercise client can choose what should be
"Less Fat", "Fit" or "More Basic" and all three
classes, which are free for 7 days, have
exercises for beginner, intermediate and
advanced.
Upgrading to Premium gives you full access
to guided exercises, regular contests for true
cardio (HIIT) and Tabata exercises, and
endless exercise routines.
Why it should be built

Person age between 18 – 34 years
Both male and female are considered as
targeted customers
Health conscious people
Potential Customers

Fitness apps were mainstream even before
COVID-19, but it has now expanded like
never before. That way, just in case you want
to consider developing a well-being
application, you're in the right direction.
With state-of-the-art gadgets like AI, VR, and
AR, you can package your wellness app with
ambitions and appreciate a relentless edge.
Likelihood of success

Wellbeing has taken a huge toll in the lives of
people around the world. The huge
development of all-in-one portable apps gives
a realistic picture of things to come. Many
consumers are aware of the diet, and the
apps can help them monitor calorie intake.
The Calorie Counter - My Fitness Pal
application is an amazing model. It is a
standard application for food and nutrition on
Google Play Store.
Continue…