This project outlines a comprehensive plan for ASTRA Plc, a company specializing in vitamins and mineral-based food supplements, to launch a "Health and Fitness app" aimed at diversifying its portfolio. The plan details the project's aim, target market (youngsters, athletes, and social media influencers), key application features (calorie calculator, training videos, caloric tracking, fitness blogs), and a three-month timeframe. It further elaborates on the project's scope, including app design, launch costs, social media integration, in-app purchases, app customization, and thorough testing before launch. The project plan also identifies and addresses potential risks, such as application design issues, level of competition, and budget management, proposing mitigation strategies. Success is defined by achieving project objectives within budget and timeframe, user satisfaction, and revenue generated from app downloads. The report concludes that a well-defined project plan is crucial for mitigating risks and achieving success, emphasizing the importance of stakeholder satisfaction and timely completion.