Project Plan: ASTRA Plc's Health & Fitness App for Market Expansion

This project outlines a comprehensive plan for ASTRA Plc, a company specializing in vitamins and mineral-based food supplements, to launch a "Health and Fitness app" aimed at diversifying its portfolio. The plan details the project's aim, target market (youngsters, athletes, and social media influencers), key application features (calorie calculator, training videos, caloric tracking, fitness blogs), and a three-month timeframe. It further elaborates on the project's scope, including app design, launch costs, social media integration, in-app purchases, app customization, and thorough testing before launch. The project plan also identifies and addresses potential risks, such as application design issues, level of competition, and budget management, proposing mitigation strategies. Success is defined by achieving project objectives within budget and timeframe, user satisfaction, and revenue generated from app downloads. The report concludes that a well-defined project plan is crucial for mitigating risks and achieving success, emphasizing the importance of stakeholder satisfaction and timely completion.

Project

Table of Contents
PART 1 (Covered in Appendix)......................................................................................................3
PART 2............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
Project Plan: -..............................................................................................................................4
Scope of the project....................................................................................................................5
Risk and its management for the project ....................................................................................6
Success of project........................................................................................................................7
CONCLUSION ...............................................................................................................................7
APPENDIX (PPT)...........................................................................................................................8

PART 1 (Covered in Appendix)
PART 2
INTRODUCTION
Project management is basically the application of different methods, processes, skills and
knowledge in order to attain the objectives of the specific project as per the project acceptance
within the agreed parameters(Tariq and et. al., 2020). Different types of strategies as well as the
planning frameworks are required in order to manage the project. With the helps of these
dimensions the project manager is able to manage all the essential things in relation project in
proper manner. The following project is going to cover a project plan for the ASRTRA plc which
is small sized organisation who deals in the vitamins and various mineral based food
supplements. The following project covers the launching of “Health and Fitness app” in order to
diversify the company portfolio. Project scope, risk and success also covers in this report.

MAIN BODY
Project Plan: -
Project plan is needed by the ASTRA Plc in order to launch the Health and Fitness app
which is discussed below: -
 Project Aim: - the first and the foremost motive behind launching the app by the
ASTRA plc is to diversify the company portfolio of food supplements. This assist in
increasing the image of the company in the market.
 Project Title : - introducing health and safety app.
 Target marketplace: - the respective company is going to paid focus or going to target
the youngsters, athletes and social media influencer.
 Applications inside the app: -the health and safety app comprise of calorie calculator, a
effective training and exercising videos, track caloric tool, blogs on fitness, overlook the
result and many more.
 Time frame : 3 months
 Gantt Chart : -this is basically the project management tool with the help of which
project plan is describes. This comprises of two side in which the left side include the
tasks and on the other hand the right side includes the timelines and schedule bars in
order to visualize the project.

Scope of the project
This is basically the way of setting the limits on the project and set the project goals, time
limits and deliverables. In relation to the ASTRA Plc, the first and the foremost aim behind
introducing the app of Health and Fitness app is to enhance the company brand equity(Bedford
and et. al., 2022). With the help of this the company is able to diversify its services which are
based on food supplements and provide food and fitness and blogs on the app. This goals can be
attain by the respective company by offering different types of analytics within the app for the
user. The option of sharing the fitness programme on the social media through the app result in
enhancing the brand equity and profits from the download of the app.
 App Design: - The app will designed in such a manner which comprises of user personal
information that is, gender, height, age, weight and many more. Calorie calculator,
tracking metrics, sharing fitness blogs option etc. also included in this app.
 Launch Cost :-as in the different nations the cost of launching the fitness app is variable
but the average cost in relation to launching the app is 30000-70000 US dollars.
 Social Media Integration: - this comprises of sharing option in order to share the fitness
programme on the various forms of social media platform for the users. Along with this,
it also target the social media influencer because they are highly obsessed with their self-
fitness.
 In app purchase: -some premium features also comprises in this application. The user
have to give some additional payment and they will be provided training programmes,
personal support, diet plat, daily exercise routine tips(Basin, 2020).
 App customization: - this includes the customization in order to fulfil the particular need
of the user like themes, customized icons and personal store list.

 Testing of app: - the testing of the app before launching in the market also included in
the project scope. Compatibility test is going to be conduct by the manager of ASTRA
plc, in order to minimize the issues in relation to the compatibility, functions testing,
server testing, and many more.
 Launching of app: - after attaining all the essential requirements of the project and
determining the competition, the Health and Fitness app is ready to launch by setting the
mobile app landing page.
Risk and its management for the project
It is very important for the manager of the project to determines as well as analyse all the
risk which is associated with the various functions of the project. The project manager have to
paid focus on the development of the strategies and policies in order to deal with the risk. The
application of health and fitness will comprises of risk assessment and evaluation to attain the
key objectives and goals (Chandrasekara and Yapa, 2018). There are different types of risk
which is associated with the application which are discussed below: -
 Designing the application: -to develop the application, the assistance of IT professional
has been taken by the ASTRA plc, but there is a risk which is associated with this.
Different bugs and issues are arises during the development of the application design, so
it is very crucial for the software developer to paid focus on the designing of the
application with utmost responsibility in order to attain the desire outcome.
 Level of competition: - immense amount of competition is available in the field of
fitness application, so it is very important for the application developers as well well as
fort the high level authorities of the respective company to paid full emphasis on the
development of the strategies to deal with the competition, eliminate the risk and enjoy
the competitive advantage (Korti, 2018) (Bryson, 2022).
 Budget and its management: - the budget is also being considered as the major
approach which is associated with this. The manager of the project have to pay focus on
the budget related to the app and use the gang chart which assist in keeping the projects
on track and in reducing the cost overruns by constantly overlooking progress.

Success of project
If all the defined objectives of the projects are attain with in the set budget and set time
limit then it can be said that the project is successful. Satisfaction of the stakeholders, completion
of the project on time and within the set time limit and many more are some of the elements
which assist in measuring the success. In relation to the ASTRA plc, the success of Health and
Fitness app is measures by observing the user reviews and feedbacks. Revenue is going to be
measure form the downloads of the app. The project of Health and Fitness app is said to be
successful if the project is completed within the standard budget i.e., 70000 US dollars and
within the set time limit i.e., 3 months. The project of the company become successful if its
target customers like social media influencer, youngsters, athletes and many more feel satisfied
by using the app and
CONCLUSION
From the above discussion it has been concluded that it is very important for the firm to
form a project plan which comprises of aim, time frame, etc. scope of the project represents the
cost and app customization and the risk management plan is prepared in order to mitigate the
risk. In order to attain the success objectives needs to be attain .

REFERENCES
Books and Journals
Tariq, S and et. al., 2020. Measuring the impact of scope changes on project plan using
EVM. IEEE Access, 8, pp.154589-154613.
Bedford, D and et. al., 2022. Pulling it All Together–Sample Project Plan. In Communicating
Knowledge. Emerald Publishing Limited.
Basin, P.S., 2020. Addendum to Quality Assurance Project Plan.
Chandrasekara, C. and Yapa, S., 2018. Roadmap/Project Plan and Resources. In Effective Team
Management with VSTS and TFS (pp. 117-142). Apress, Berkeley, CA.
Korti, R., 2018. Citizen participation and sense of community in the development of the
permanent conservation project plan. European Journal of Interdisciplinary
Studies, 4(1), pp.87-92.
Bryson, J., 2022. Revised Silver Bow Creek Butte Area NPL Site 2022 Final Butte Priority Soils
Operable Unit Interim Site-Wide Surface Water Monitoring Quality Assurance Project
Plan. Consent Decree-Civil Action No. CV 89-039-BU-SHE.
Ruffin, M., 2018. Oral History Project Plan: A Look at the History of Developmental Disabilities
in Maine.
Council, L.I.B and et. al., 2018. QUALITY ASSURANCE PROJECT PLAN LUMMI NATION
NUTRIENT, METAL, AND HYDROCARBON MONITORING PROJECT.

APPENDIX (PPT)
Slide :1
Slide 2

Slide 3
Speaker notes: -
The respective company is decided to launch an application named as “Health and
Fitness app” which diversify the company portfolio of the mineral based food supplements. The
company is going to target the the youngsters, athletes and social media influencer for this
project and the app is going to be launched within the 3 months.

Slide 4
Speaker notes: -
Virtual trainer also included in this app which assist the user in planning their workout
effectively. Along with this, a sharing option also included in this app which assist the use to
share its fitness progress as well as videos in different types of social media platforms which
assist in increasing the brand image of the company in the IT sector. Result tracking, fitness
progress, blogs on fitness goals and many more are some of the features of this app.
Slide 5

Speaker notes: -
The company wants to spread the awareness about the importance of the workout and
proper diet and offer more variates of product tom the user. This not only improves the company
brand image but also make enable them technologically competent as compared to the
competitors.
Slide 6

Speaker notes: -
The use of these app by the target market result in enhancing the brand awareness and
promotion of the app.
Slide 7
Speaker notes: -

The personal training session within the application also make it more unique because
these are provided by the fitness professionals. It is very important for the project manager of
the “Health and Fitness app”to paid focus on the likelihood of success in order to attain the
desired outcomes. Along with this, the application will also attain the success within the
marketplace because of the in app purchase option of the different food and mineral supplements
on heavy discount.
Slide 8
Speaker notes: -
Tariq, S and et. al., 2020. Measuring the impact of scope changes on project plan using
EVM. IEEE Access, 8, pp.154589-154613.
Bedford, D and et. al., 2022. Pulling it All Together–Sample Project Plan. In Communicating
Knowledge. Emerald Publishing Limited.
Basin, P.S., 2020. Addendum to Quality Assurance Project Plan.
Chandrasekara, C. and Yapa, S., 2018. Roadmap/Project Plan and Resources. In Effective Team
Management with VSTS and TFS (pp. 117-142). Apress, Berkeley, CA.

Korti, R., 2018. Citizen participation and sense of community in the development of the
permanent conservation project plan. European Journal of Interdisciplinary Studies, 4(1), pp.87-
92.
Slide 9