Fitness App Development Project Plan, Risk and Success for Astra Plc

This report outlines a project plan for Astra Plc's new fitness and health app, detailing the development process, which includes idea generation, design, development, testing, and marketing. The app's scope encompasses user-friendly interfaces, nutritional information, fitness videos, and calorie tracking. The project faces risks such as cost overruns, design delays, and competition from existing apps. Success will be measured through user engagement metrics like downloads, session length, session interval, and user retention. The report emphasizes the importance of social media integration, in-app purchases, and market research for the app's success. The appendix includes an analysis of communication theories and their application to the app's user experience. Overall, the project aims to diversify Astra Plc's product portfolio and cater to health-conscious consumers by offering a budget-friendly fitness solution.