Health & Fitness App Project: Plan, Risks & Success for Astra Plc

This report analyzes Astra Plc's project to develop a health and fitness application aimed at engaging younger users. It details the project plan, emphasizing the recruitment of IT experts and the integration of various health and fitness activities. The report outlines the project's scope, focusing on features like celebrity trainers, exercise videos, in-app shopping, and customization options. It also addresses potential risks, including competitive rivalry, design delays, and app security issues. Success is measured by download numbers, user engagement, and long-term user retention. The conclusion highlights the app's value proposition and summarizes the key aspects of the project, emphasizing its potential to meet project goals and objectives.

Project

Table of Contents
PART 1 (Covered in Appendix)......................................................................................................3
PART 2............................................................................................................................................4
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
Project Plan.............................................................................................................................5
Project Scope..........................................................................................................................5
Project Risk............................................................................................................................6
Project Success.......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX (PART 1).....................................................................................................................9

PART 1 (Covered in Appendix)

PART 2

INTRODUCTION
In this report, Astra Plc is taken into consideration for demonstrating different aspects of
this report. This organisation is a small business and it is engaged in making an application
within the three months which is related to the aspect of health and fitness. The small
organisation is involved in the process of selling the things that contain minerals as well as
vitamins. This is obsessed by the youngsters who have no time or less time for their physical
activities and exercises (Heigermoser and et.al., 2019). Such kind of health and fitness
application will give more value to its customers or users and this report will include the scope,
success and various risks which are associated with health and fitness aspect.
MAIN BODY
Project Plan
The plan of the respective project is concerned with a core approach which assists a project
manager within the process of dealing all the circumstances and situations along with the
complexities and problems which are concerned with a project. It becomes crucial for a project
manager to build an effective and attractive project plan for the purpose of meeting the goals and
objectives of the project. In context to existing scenario, the plan of the project is to develop and
app which will be useful in providing health as well as fitness solutions to the youngsters. The
current project plan will consist of recruiting and hiring of IT experts in order to develop a health
and fitness application in an effective manner. In order to accomplish the respective task of the
project regarding development of application, different kinds of activities and exercises will be
given for health and fitness lifestyle among the youngsters. This type of planning will be done
along with meeting all the goals of project through various effective tools such as Gantt Chart.
Project Scope
The organisation that is taken into consideration in this project, namely, Astra Plc is
making a health and fitness application that will have its impact on a large number of people
(Kerzner, 2019). This kind of application will be particularly made for the youngsters who are
obsessed and busy with their tight schedules or some of other reasons and cannot go to Gyms as
well as fitness institutes. Such kind of health and fitness application will get designed with basic
health and fitness activities and exercises. This will have some of the famous health and fitness
celebrities for training and guiding youths. This app will provide contents and videos which are

concerned with exercises and will have different attributes about activities of different parts of
body and other necessary information. The cost of launching for this app is around fifty thousand
pounds. It will control all kinds of physical exercises and activities of a person on mobile phone
that will help in getting heart rates, basic duties and other exercises that are done. This will have
a feature of in-app shopping through having all sporty collection of celebrities. This app will
have branded and non-branded products and also has a wide number of alternatives in respect to
payment made by customers (McLaren and Loosemore, 2019). Such health and fitness
application will be based on customisation and satisfy users and potential customers through
meeting their requirements like enhancing or reducing and improving their body status. Testing
of this application will get done through targeting a smaller market then verifying it on the
aspects regarding benefits to its customers and in what portion it is effective. After this, it will
get launched on a larger scale and will be done on all platforms of health and fitness through
advertising and promoting in a precise way.
Project Risk
In process of launching such health and fitness application, there has been numerous risks
which have to be faced by project manager and team of Astra Plc. These risks can be reduced but
cannot be eliminated or cut-off for whole and some of these risks include:
 Competitive rivalry: There are a wide number of competitors of health and fitness
applications and it create a risk for respective company as these competitors will have
loyal customers and it will not be easy for company to capture those market share.
 Delay in design: It will also be another risk which is concerned with application as
project manager and team within organisation may face some sort of issues related to
technology or other glitches which may lead to delay in designing app.
 Defective and unsecured working of app: Astra Plc may face risk in working of
application and some issues may also arise because of it (Pan and Zhang, 2021). Such
defective issues can have an unsecured working of app which may take away private
information of its users.
Project Success
The beginning success of the health and fitness application will get measures through the
number of downloads of the respective application. Another success criteria is that how many
users are actually excited and want to use such kind of health and fitness app and therefore, their

engagement with the respective application will result in getting the success of the app
(Picciotto, 2020). The users of the application who are active will also be considered as a
significant element of the success of the app. Along with it, how many of the users may get
retained with the app for the long-term will also be a success criteria for the application. There
are a wide variety of elements and these include bonus value, lifetime value and many other
(Saltz and et.al., 2018). These values will check that how much value each user gets in respect to
using such app. The lifetime value will get measured through profit or loss which is brought up
by the market share regarding application.
CONCLUSION
From above explanation of the report, it has been concluded that health and fitness
application will be more valuable to its customer-base and the plan of accomplishing the project
has been explained through Gantt Chart. This report has been included a scope of the project
which is based on the launching of health and fitness application. Along with it, the risks that are
associated with this kind of process have also been taken into consideration within this report.
Moreover, there has been a description on the success criteria of the project will facilitate the
organisation in meeting all the goals and objectives of the project.

REFERENCES
Books and Journals
Heigermoser and et.al., 2019. BIM-based Last Planner System tool for improving construction
project management. Automation in Construction. 104. pp.246-254.
Kerzner, H., 2019. Innovation project management: Methods, case studies, and tools for
managing innovation projects. John Wiley & Sons.
McLaren, M. and Loosemore, M., 2019. Swift trust formation in multi-national disaster project
management teams. International Journal of Project Management. 37(8). pp.979-988.
Pan, Y. and Zhang, L., 2021. A BIM-data mining integrated digital twin framework for advanced
project management. Automation in Construction. 124. p.103564.
Picciotto, R., 2020. Towards a ‘New Project Management’movement? An international
development perspective. International Journal of Project Management. 38(8). pp.474-
485.
Saltz and et.al., 2018. Exploring project management methodologies used within data science
teams. In 24th Americas Conference on Information Systems 2018: Digital Disruption,
AMCIS 2018. Association for Information Systems.

APPENDIX (PART 1)

NOTES
This business is engaged in creating a health and fitness application whose core objective
is to obsess the youngsters in order to make their health and fitness effective and attractive.
NOTES

 The respective app also offers a large number of alternatives for the payment made by the
customers of different bills.
 The different items that are provided in the app for shopping activities include both non-
branded and branded products.
NOTES
The targeted audience of the application of health and fitness includes youngsters who
are excited to improve their health and fitness through the process of exercising.

NOTES
Such kind of health and fitness application will ultimately get its success as it will
provide the facilities through offering a large number of attributes to the targeted audience and
these different features include the following: