Astra PLC Fitness App Project: Development, Risks & Customer Analysis

This project delves into the development of Astra PLC's new fitness app, designed to provide online fitness coaching and goal setting for its users. The project outlines the app's functionalities, emphasizing its role in reminding users of their goals, providing access to trainers and coaches, and facilitating social media sharing of progress. It explores the reasons behind the app's creation, focusing on enhancing brand equity, diversifying product offerings, and leveraging technological capabilities. The project identifies potential customers, including youngsters, professionals, social media influencers, and athletes, and addresses potential risks such as unencrypted network connections and privacy concerns. Mitigation strategies are discussed, along with factors contributing to project success, such as evaluative abilities, team spirit, and continuity of skills. The conclusion reinforces the app's potential to improve brand value and offer a comprehensive fitness solution, supported by references to relevant books and journals.

Project On Astra PLC
New App

INTRODUCTION
• Astra PLC is the company which provide the online app for their customer
and also allow the user to set fitness targets. The company have the high
quality of trainer who plans more workout and coaches for their customer.
Along with this organization is also sharing high social media progress with
their customer and make sure about how usually they can work and take
their market position. While this will examine about app does and why built
it. This will explain some potential customer and risk management, project
issues.

What the app does?
While this app allow the users for knowing about how effectively this can work and
how useful activities that can be seen. Basically, this app will reminds more about
the goals and objective for promoting through using the high estimation about how
the customer can get satisfied. Along with this app will provide the trainer and
coaches which will help them for knowing about exercises and also suggest the ideas
about those further activities which will help them for knowing about regular.
Moreover, all about sharing progress for the social media to facilitate healthy
behaviour changes and make sure about how the users that can used and keep their
more working activities for them. Features such as; motivation for keep going,
socializing. Results tracking and so on.

Why built it?
• While this could help for knowing about brand equity and make sure for those terms which could
make their business or app with keeping some more better activities. Along with this also keep
their working progress through using many terms and conditions. More product variety this could
include many activities and workout system through which the proper working activities that can
perform and find out the better results. Companies gain more technology capability through which
they can easily make sure for their users for having the proper working technology through using
the social media effectively. Risk factor is reduced through using the online app and make sure
about how this could manage their risk for having the evaluation about their system.

Potential customer
• For using app the customer can be youngster, professionals, social media
influencers, athletes. While this customer that could help the people for
knowing about fitness and how usually they have to keep themselves for
working with some proper activities. Along with this also make sure about
what types of goals and many other fitness exercise that can be used for
them and also keep them for knowing about many terms and keeping them
active about their regular work.

Potential risk and mitigating against
• Step 1: identify potential risk
Unencrypted network connection, advertising, analytics. While this could help them for knowing about how
basically the work that could work and should know about risk for the privacy users. This can be offered with
free information than some paid apps.
• Step 2: evaluate risks
This could sometime keep the customer for not using those app about the organization fitness. While this must
be also come to know about privacy details that are being sharing and how usually they are working. This
could impact over their business and market position.
• Step 3: risk management method
Many methods such as, software, expertise trainers, high quality skills for technology using app for their users

project success
• Evaluative abilities for basic conversation of choices Bureaucratic detour
to finish things without going through proper conventions of the parent
association. Team soul energy and joy. Continuity of abilities and
experience acquired

Conclusion
• From the above it had been concluded that, While this could help for thinking about brand value
and ensure for those terms which could make their business or application with keeping some more
better exercises. Alongside this likewise keep their functioning advancement through utilizing
many agreements. More item assortment this could incorporate numerous exercises and exercise
framework through which the legitimate working exercises that can perform and discover the
better outcomes.

REFERENCES
Books and Journals
• Díaz, J.L. and et.al., 2021. Quantitative and qualitative evaluation of the COMPASS mobile app: a citizen science
project. Informatics for Health and Social Care. pp.1-13.
• Cheng, L.K., Huang, H.L. and Lai, C.C., 2021. Continuance intention in running apps: the moderating effect of
relationship norms. International Journal of Sports Marketing and Sponsorship.
• Huang, C.Y., Yang, M.C. and Huang, C.Y., 2021. An Empirical Study on Factors Influencing Consumer Adoption
Intention of an AI-Powered Chatbot for Health and Weight Management. International Journal of Performability
Engineering. 17(5).
• Iqbal, M. and Permadi, M.R., 2021, March. Analysis of integration dietducate and automated meal planner for
nutritional purposes. In IOP Conference Series: Earth and Environmental Science (Vol. 672, No. 1, p. 012079).
IOP Publishing.