Fitness App Launch: Project Plan, Risk & Success Analysis-Astra Plc

This report outlines Astra Plc's project plan for launching a new fitness and health app to diversify its portfolio and enhance brand equity. The plan includes project aims, target customers, in-app analytics, and a 3-month timeframe. It defines the project scope, covering app design, launch costs, social media integration, in-app purchases, app customization, and testing. The report identifies potential risks like cost overruns and competition, proposing mitigation strategies. Project success is measured by budget adherence, timely completion, and customer satisfaction. The app aims to provide users with tools for setting fitness targets, tracking caloric intake, and accessing virtual training, differentiating itself through social media sharing and personalized features. The report concludes that effective project planning and risk management are crucial for the successful launch of the app.

Board Report

Contents
PART 1: COVERED IN APPENDIX.............................................................................................1
PART 2............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Project Plan......................................................................................................................................1
Project Scope...................................................................................................................................2
Potential Risk and Mitigating plan..................................................................................................3
Project Success.................................................................................................................................4
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................4
APPENDIX......................................................................................................................................5

PART 1: COVERED IN APPENDIX
PART 2
INTRODUCTION
A project plan is defined as the document which is being developed in order to guiding
the control along with executing the project. It is found as necessary to plan the project because it
act as the key successful factor of any project. The project for this report is the launch of a new
fitness and health app by the Astra Plc. This report deals with the project plan, scope, risk and
success of the project.
Project Plan
The project plan of the launch of a new fitness and health app involve several factors which are
being discussed under: Aim of project: The aim of the respective project is diversifying the portfolio of Astra
Plc as the company is dealing with the food supplements as it leads to the increase in
revenue generation along with brand equity. Project Title: “Launching Fitness and Health App” is the title of the respective project. Target Customers: The group of target customers include youngsters, athletes, social
media influencers along with the other sports professionals as they are found as more
fitness freak. Implementation of in app analytics: The fitness and health app involve several analytical
features which include track caloric intake tool, sharing feature of fitness, calorie
calculator, virtual trainer, result tracking and many others. Time Frame: 3 months
 Gantt Chart: It refers to the essential tool of project management which shows the
description of project plan. This chart is classified into two parts i.e. left and right. The
left side include the list of tasks. On the other hand, the right side include the timelines
and schedule bars in order to visualize the project.
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Project Scope
It is found as the way under which the limits are being set which clearly define the goals,
deadlines and deliverables related to the project. The main objective of launching the health and
fitness app of Astra Plc is bringing the improvement in the brand equity along with the
diversification in the portfolio of organisation. This app is providing the various convenient in
the app analytics to their users. Additional feature of the respective application is to share the
health programme on the several social media platforms. It influence the other people to
download the app and use it for the purpose of attaining their fitness goals. It result in the
increase in revenue and brand awareness as well.
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 Design of the app: The Fitness and Health app is developed according to the
personalization of the several users such as height, weight, age, gender and many more. Launch Cost: It has been analysed that the launch cost of this pp in different country is
different but an average cost of launching this app has been determined i.e. 60000 to
80000 US dollars. Social media Integration: The fitness and health app include the feature of sharing the
health and diet related programmes over the social media account of users. In addition
this, the social media influencers are the target customers of Astra Plc which will play an
important role in influencing the people to use the respective app through social media
platform. In app Purchase: The Fitness and Health app include some extra features as well which
a user can access through doing some extra payment of that respective features. Some of
these features include tips of daily routine exercise, diet chart, personal support, plans
related to training and many more. App customization: In order to fulfil the additional needs of user, this app is also
involving the customization features which include app theme, screen icobs and many
others. Testing of app: It is the another element of scope under which the app will be tested
because it is presented in front of the general public. The compatibility test has been
conducted by the project management team of Astra Plc. It help the management in
reducing the issues related to the compatibility, load testing, functional testing and many
more.
 Launching of app : All these components of project help in analysing the competition
and after passing these stages, the app is ready to be launched through the page of mobile
app landing.
Potential Risk and Mitigating plan
Step 1: Identify Potential Risks
the Anstra Plc can face the several risks while working on the project of launching a new
fitness and health app which include cost overrunning, risk of apps of competitors, delay in
designing the app, compatibility issues which is related to the outdated app.
Step 2: Evaluation of Risks
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the risk of cost overrunning along with the risk of competition are analysed as high for the Astra
Plc. Whereas the risk of taking high time in designing the app is less because the project
management team is working with high support and establishment of specified timelines as well.
Step 3: Risk management method to mitigate the risk
Through the adoption f cost analysis at the initial stage, the company can avoid the risk of cost.
The management is also require to analyse the strategies and features of competitive apps of
workout in order to mitigate the overall risk of the project.
Project Success
The success of the launching of fitness and health app can be evaluated if the project is being
completed under the budget and decided time duration. Some of elements are also analysed in
order to measuring the success which include delivery of project on time, completion of the
project on time, satisfied stakeholders and many more. The review of customers related to the
application of health and fitness also plays an important role in analysing the success of project.
CONCLUSION
From the above report, it has been concluded that the Astra Plc is planning to launch a
new app of fitness and health in order to diversify the portfolio of the organisation. Project plan
is being prepared in order to complete the project in an effective and efficient manner. The risk
management plan is also presented in order to mitigate the risks such as overrunning of costs and
designing.
References:
Books and Journals
Heo, B.Y. and Heo, W.H., 2022. Integrated approach analysis of the effectiveness of disaster
prevention projects. International Journal of Disaster Risk Reduction, 69, p.102732.
Muntwyler, A., Braunschweig, A. and Rosa, F., 2022. Collaboration within and beyond the LCA
community: success stories, obstacles, and solutions—79th LCA Discussion Forum on
Life Cycle Assessment, 18 November 2021. The International Journal of Life Cycle
Assessment, pp.1-4.
Varma, S., 2022. Implementing Atma Nirbhar Bharat: A Project Management Approach.
In Transitioning From Globalized to Localized and Self-Reliant Economies (pp. 190-
207). IGI Global.
Yang, G., and et. al., 2022. Research on Value Creation of Engineering Project from the
Perspective of Knowledge Creation Fusion—Based on Stakeholder Theory. Journal of
the Knowledge Economy, pp.1-19.
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APPENDIX
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INTRODUCTION
Project management is defined as the procedure of using the particular skills, knowledge,
tools and techniques in order to prepare something which value to the people. Some examples of
project include development of any software, construction of building, expansion of sales and
many more. The chosen organisation for this report is Astra Plc which is a small business
organisation having specialization in supplying the mineral and vitamin based food supplements.
The management of respective business organisation is planning to bringing diversification in
their portfolio along with improving the brand equity through introducing a new project of
launching a health and fitness app in the time duration of next 3 months. The fitness and health
app help the users in setting their health targets and improving their lifestyle. The contribution of
all the team members of organisation make this project easier and effective.
Project Information
Astra Plc is planning a project under which they are planning to launch a new health and fitness
application. This project help the organisation in diversifying their portfolio as the organisation is
only dealing with the vitamin and mineral based food supplements. The title of the respective
project is “Health and Fitness App”. This project is targeting a specific group of people in order
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to achieving the success. 3 months is the decided time duration which have been decided by the
management for the development of this project.
What the App Does
The new launched fitness and health app provide several services in to their users. Through the
use of this app, the users can set the targets of their fitness through and they can adopt the
healthy life style. This app also work as the reminder for their users in order to achieve the
fitness goals and targets through adding some extra services which include calorie calculator and
tracking caloric intake. It also involve a virtual; trainer which provide instructions to the users
related to their workout planning. This additional facility of app result in differentiating the app
from other fitness app. The users of this app can also link their social media account from their
fitness app. Through the use of this feature, the users can share their fitness programme and their
fitness goals on the social media. This feature of app result in establishing the higher brand
awareness in the market.
Why the company is launching this app
The main purpose of launching health and fitness app is the diversifying the portfolio of
organisation. It help the business organisation in generating higher revenue as the app also
include several in purchase services. Along with this, the management is also focusing on
delivering the knowledge and importance related to the health and fitness of people of society.
Company is just trying to keep their users healthy by providing instructions related to the healthy
diet plan and fitness target as well. The respective business organisation is adding several new
and advance features in there app which result in gaining the higher profitability along with
gaining the higher competitive advantage.
Target Customers
The youngsters and social media influencers are the main target customers of the organisation.
Some other target customers of Astra Plc include athletes, social media influencer, youngsters
and other sports professionals as it has been analysed that these people are higher concern about
their health.
CONCLUSION
From the above presentation, it has been concluded that the Astra Plc is planning to launch a new
health and fitness app with some additional features. The introduction of this app result in the
diversifying the portfolio of organisation.
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References:
Books and Journals
Pill, S. and Henderson, P., 2022. Physical Education Physical Literacy (PEPL) South Australia
Project Evaluation Report.
Takeuchi, H. and Ruegg, R., 2022. Towards a better understanding of an academic success
center in an EMI context. Mentoring & Tutoring: Partnership in Learning, 30(1), pp.6-23.
Zhang, C. and Yang, L., 2022. Risk-profit analysis of regional energy service providers by
regularized primal-dual interior point method. International Journal of Electrical
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