Project Presentation: Health and Fitness App Proposal for Astra Plc

This presentation provides a project proposal and rationale for a new health and fitness app for Astra Plc, a company specializing in vitamin and mineral-based food supplements. The app, named Step Set Go, aims to help users monitor their food consumption, water intake, and workout measures, providing information on daily calorie intake, progress tracking, and tips on supplements and nutrition. The target customers are individuals seeking a comprehensive fitness solution within one application. The presentation concludes that developing this app can offer a competitive advantage to Astra Plc by reaching a broader audience and providing effective health tracking tools. Desklib provides a wide range of solved assignments and study resources for students.

PROJECT
Presentation

Table of content
• Introduction
• Project proposal and rationale of new health and fitness app
• Conclusion
• References

Introduction
• Fitness apps are application that are
used by individuals to track their
health status and assists them to stay
fit. Astra Plc is a small sized
enterprise which specialises in
vitamin and mineral based food
supplements.

Project proposal and rationale of
new health and fitness app
• Information of Background
• Astra Plc is a global, science led
biopharmaceutical company which provides several
medicines, vitamins and mineral supplements.
• What does the app do
• Fitness and health apps assists individuals to
make their lifestyle healthier by monitoring food
consumption, water intake and workout measures.

Continue
• Why should it be built
• Step Set Go will provide users with
information of calorie intake in a day, track
their progress and give them tips on
supplements as well as nutrition required for
healthy diet.

Continue
• Potential customers
• For Step Set Go, targeted customers by Astra Plc are
users that are in need of application which provides them
with all aspects of fitness within one application.
• Likelihood of success
• Step Set Go prospects of success is huge as people
are getting more conscious about their health and lifestyle
making them using applications to track their daily activities
with help of applications.

Conclusion
• From the information presented above, it has been concluded that creating fitness
and health application can provide competitive advantage to organisation to reach
to more number of people and give its users effective measures to track their
health dimensions.

References
• Segar, M. L., 2019. Ally With Your Fitness App: Help Others Maintain Motivation with
the WHY-WAY-DO Framework. ACSM's Health & Fitness Journal. 23(2). pp.31-33.
• Sen, D. and Ahmed, R., 2021. Ambiguities in the Privacy Policies of Common Health and
Fitness Apps. In Research Anthology on Privatizing and Securing Data (pp. 1575-1586).
IGI Global.
• Teng, X. and Bao, Z., 2022. Factors affecting users’ stickiness of fitness apps: an empirical
study based on the SOR perspective. International Journal of Sports Marketing and
Sponsorship.