Astra PLC Health App: Project Plan, Scope, Risk & Success Analysis

This report provides a comprehensive project plan for Astra PLC's launch of a new online health and fitness app. It covers key aspects such as project initiation, planning, execution, monitoring, and closure. The project scope outlines the app's design, launch costs, social media integration, cust...Read More

Broad report
(Project plan)

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Project plan.............................................................................................................................4
Project scope...........................................................................................................................4
Project risk..............................................................................................................................5
Project Success.......................................................................................................................6
Conclusion ......................................................................................................................................6
REFERENCE...................................................................................................................................7

INTRODUCTION
Project plan is defined as the set of various formal documents that consist all activities
regarding execution and control stages of project. Plan includes various factors such as risk
management, resource management and various others. In this report, Astra PLC organisation is
taken which launches online app regarding health and fitness. This report covers Project plan,
GANTT chart, project scope, Project risk and success of app in market are covered in this project
report.
TASK
Project plan
Project plan is defined as the process that includes various activities such as defining
objectives and scope of project, establishing goals and objectives, assigning task and resources at
each step to complete project on time with efficiency (Marassa, 2017). There are various steps
are included in project plan that are mentioned below: Project Initiation: development of application idea Project Planning: Planning of project goals Project Execution: Project management techniques Project Monitoring and Controlling: Floor supervisors Project Closing: Greetings from Project stakeholders
GANTT Chart:
GANTT chart is defined as the project management tool which is use fir activities of
specific project that is which are represented against time. On the left side of chart, activities are
displayed and on the top suitable time is mentioned on which each activities are performed.
Astra PLC represented its activities of online health and fitness app with specific time.

Project scope
Project scope is defined as the outline of various aspects of project that includes various
related activities, timeline, resources, objectives that lead organisation to complete project on
time with efficiency.
Discuss the app design and launch cost: Astra PLC organisation launches online app
for its customers that allow users to set fitness targets. Organisation has high quality trainers and
coaches who guide users about exercises and suggest further activities to achieve their fitness
targets (Preston, 2018). Health and fitness app remind users about their goals and objectives
regarding health and fitness. The estimated cost of launching app is between 2-5K Euros that
includes various expenses like promotion, launching and various others.
Social media integration: Astra PLC uses various social media platform to share
applications features among users that creates healthy behaviour change. To make effective

marketing position, organisation share the progress and working procedure on different social
media sites.
App customisation: App customisation is defined as the process of developing mobile
app that enables users to meet their needs and demands in efficient manner. Astra PLC
organisation customises the health and fitness app to fulfil current specific needs and demands of
users of maintaining their health.
Testing of the app: Astra PLC conduct testing of health and fitness app among users to
identify its functionality, usability and consistency. Respective organisation test application's
potentiality to target specific audience and take their reviews and feedbacks (Keshta and Morgan,
2017). Organisation add extra features in app according to demand of customers that enhances
application's effectiveness.
Launch of the app: Astra PLC organisation launches health and fitness app for the use
of customers after conducting depth market research. Organisation spread information on various
social media channels regarding the launch dates of app that attracts large customer base.
Project risk
There are various types of risks are raised during the developing and launching the online
app of health and fitness in market. These risk reduces overall efficiency and effectiveness on
application. Astra PLC organisation analyse these potential risk factors, evaluate risks and
develop risk management plan to mitigate these risk and enhance optimality of online
application. Some risks are mentioned below:
Cost overruns: Cost overrun is defined as the unexpected change in project budget that
enhances overall cost of project. As there are various techniques and expertise are requires to
develop the online application that enhances cost of developing application. Astra PLC monitor
progress of project, develop planning and use GANTT chart to run project on right track.
Delays in
app design: Delays in app designing is the risk factor that enhances overall financial cost and
limits to generate planned revenue (Hogarth, 2021). Astra PLC organisation faces the risk of
delay in app designing because of planning of time and efforts, insufficient finance and various
others.

Design and compatibility issues: Astra PLC organisation faces the issue of designing and
compatibility it is raised when customers are using sale type of application for similar objectives.
When customers do not like the designing and features of application or some where fount them
similar to others health and fitness app create risk for organisation (Farouq Ali and
Byestehparvin, 2018). Respective organisation mitigate them through updating their software
and adding new features that differentiate it from other competitors.
Project Success
Project success is defined as the aspect when a project is able to all desired objectives
under determined budget and schedule. Basically, it is considered as the level of efficiency
through project reach its defined objectives on time. Monitoring technique is adopted to measure
the success of online health and fitness application. Youngster, professionals, social media
influencers, athletes are using this app to know about fitness with exercise. Users have positive
reviews regarding the application and they provide high rating to this application than other
competitive applications (Kasmi, 2019). Astra PLC is able to attain the success of health and
fitness app in market because of having open communication, proper risk management, strong
technicality and effective project closer. Users found the app easily accessible with good features
that increases numbers of users and enable the project to achieve all determined objectives on
time efficiently.
Conclusion
As per the above, it can be concluded that project plan is the framework or outline that
includes various aspects such as resources, timeline and activities that enable organisation to run
whole project activities on right track with efficiency. There is various risk and issues are faced
by the organisation in producing and launching app like issues in compatibility, competition,
delay is designing and cost overruns that impacts all process of app designing. Organisation
develop various planning to mitigate these risk factors in efficient manner.

REFERENCE
Book and journal
Marassa, M., 2017. Change Leadership Project Plan: District Financial Transparency and
Sustainable 1: 1 Business Model.
Preston, T., 2018. A group independent study using a client-based promotional plan project:
Design and assessment. Marketing Education Review, 28(3), pp.170-186.
Keshta, N. and Morgan, Y., 2017, October. Comparison between traditional plan-based and agile
software processes according to team size & project domain (A systematic literature
review). In 2017 8th IEEE Annual Information Technology, Electronics and Mobile
Communication Conference (IEMCON) (pp. 567-575). IEEE.
Hogarth, M., 2021. Project Manager Personal Improvement Plan.
Farouq Ali, S.M. and Byestehparvin, B., 2018, April. How to Plan a SAGD Project, If You
Must…. In SPE Western Regional Meeting. OnePetro.
Kasmi, A., 2019. The plan as a colonization project: the medina of Tlemcen under French rule,
1842–1920. Planning Perspectives, 34(1), pp.25-42.