Astra Plc: Developing a New Health and Fitness App - Project Proposal

This project proposal outlines the development of a health and fitness app, "Astra Counter and Tracker," by Astra Plc, a company specializing in mineral and vitamin-based food supplements. The app aims to help users remain fit and healthy by tracking blood pressure, heart rate, and other fitness metrics. Astra Plc intends to target individuals seeking assistance in achieving their fitness goals, leveraging the increasing popularity and success of health and fitness apps that offer customized workout plans. The app's potential for collaboration with wearable producers further enhances its likelihood of success. The proposal concludes that launching such an app will motivate prospective and potential users, providing them with accurate results and fostering a well-informed and healthy generation through technological advancements. The document references several studies on the use and impact of health and fitness applications.

Project

Table of content
• Introduction
• Project Proposal and rationale of new health and fitness app
• Conclusion
• References

Introduction
• Health and fitness apps are termed to
applications which are designed by
enterprises for keeping an individual
fit along with healthy. Astra Plc is an
establishment that is specialised in
mineral along with vitamin based
food supplements.

Project Proposal and rationale of new health and fitness app
• Background information
• Astra Plc is well popular
establishment that offers ample type of
vitamins and mineral related
supplements. It is biopharmaceutical
business whose innovative medicines
are consumed through million so
patients across the globe.

Continue
• What does the app do
• A health and fitness app perform various kinds of functions including how
often an individual stand, how many minutes that exercise, how much they
move and many more. In aspect to Astra Plc, Astra Counter and Tracker is
designed for helping people to remain fit and healthy. It will keep track of
blood pressure and heart rate of an individual.

Continue
• Why should it be built
• Astra Counter and Tracker should be
built as with this, Astra Plc aims to
sure breeds well informed along with
healthy generations that evolves
through taking best benefit of
technological related offerings.

Continue
• Potential customers
• For Astra Counter and Tracker,
potential customers targeted by Astra
Plc are people that are looking for
application that assist them to reach
desired fitness goals.

Continue
• Likelihood of success
• Health and fitness app work successfully as
they are offer custom workout plans
development feature. In aspect to Astra
Counter and Tracker, likelihood of success is
that it will offer excellent idea for
collaboration with various wearable
producers as possible.

Conclusion
• From the presentation, it is concluded that launching a health and
fitness app benefits the company to develop a product which motivates
prospective and potential users for workout along with provide
accurate results.

References
• Chiu, W. and Cho, H., 2020. The role of technology readiness in individuals' intention
to use health and fitness applications: a comparison between users and non-users. Asia
Pacific Journal of Marketing and Logistics.
• Cho, J. and Kim, S., 2020. Personal and social predictors of use and non-use of fitness/diet
app: Application of Random Forest algorithm. Telematics and Informatics. 55. p.101301.
• Tu, R., Hsieh, P. and Feng, W., 2019. Walking for fun or for “likes”? The impacts of different
gamification orientations of fitness apps on consumers’ physical activities. Sport
Management Review. 22(5). pp.682-693.

Thank You