Astra PLC Project Plan: Health and Fitness App Development & Launch

This document presents a project plan for Astra PLC, a company specializing in health and fitness supplements, to launch a new health and fitness app aimed at diversifying its portfolio and enhancing its brand image. The plan details the app's features, including fitness goal setting, a virtual trainer, tools and information, result tracking, motivation, and socialization. It identifies potential target customers such as youngsters, parents, professionals, retired individuals, athletes, and social media influencers. The project plan also addresses potential risks, like imitation and fluctuating customer demands, along with mitigation strategies. The project's success hinges on its ability to bypass bureaucratic processes, foster team spirit, ensure skill continuity, and evaluate the company's decision-making capabilities, ultimately contributing to increased profitability and a stronger market presence. Desklib provides access to similar project plans and solved assignments for students.

Project

Table of Contents
 INTRODUCTION 3
 Project plan3
 Project scope 3
 Project Risk 3
 Project Success 3
 CONCLUSION 3
 REFERENCES 1

INTRODUCTION
 Astra PLC is a company specialized in health and fitness which is planning to
launch a are health and fitness app to diversify its portfolio.
 The presentation will provide the background information, features of app,
reasons to build it, potential risks and its potential customers as well

Background information
 The app will be launched by Astra PLC which is a specialized in mineral
based and vitamin based food supplements.
 The project will be done under 3 months by the project development
management.
 Official email of company: [e-mail]

Functions/ Features of app
 Set fitness goals
 Virtual trainer
 provide tools and information
 Result tracking
 Motivation
 Socializing

Reasons to build app
 Diversifying portfolio
 Offering more options and variety
 Increased profitability
 Enhanced brand image
 Technological capabilities

Potential customers
 Youngsters
 Parents
 Professional
 Retired customers
 Athletes
 Social media influencers

Potential risks and mitigation

Risk matrix
Minor Medium High Mitigation
Minor Easy
imitation
Acceptance
Mediu
m
constantly
fluctuating
demands of
customers.
Mitigation
High High costs of
research and
development
Transfer
Likelihood
Impact

Likelihood of success
 The app will be successful in the market as it will get bureaucratic bypass to
get things done without having to go through formal protocols of the parent
company.
 The project will allow the company with higher tram spirit, continuity of skills
and with the gained experience.
 It will also allow the company to evaluate its capabilities for decision making
processes.

Conclusion
 From the above information it can be summarized that the new app will
provide various benefits to a number of customer segments.
 It will assist the individuals in their fitness journey.
 The app will allow the company to generate more profits.
 Various risks are identified with providing their mitigation strategies.
 The project will be successful as it will help the company in evaluating its
capabilities.