Astra Plc: Project Management and Development of Health & Fitness App

This project report analyzes Astra Plc's plan to diversify their product portfolio by launching a health and fitness app. The report details the project plan, including key activities, timelines, and strategies for mitigating risks. It outlines the project's scope, focusing on the app's features, target audience, and marketing strategies. The report also addresses potential risks such as increased costs, delays, and competition, and proposes mitigation strategies. Furthermore, it identifies key success factors, including user engagement, download statistics, and customer satisfaction. The report concludes by emphasizing the importance of effective project management and risk assessment for the successful completion of the project. Desklib provides a platform for students to access similar project management reports and solved assignments.

Project Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Project Plan..................................................................................................................................1
Project scope................................................................................................................................3
Project risk...................................................................................................................................4
Project success.............................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Project management can be described as process which assist to lead the work belong to a team
in order to attain goals of project by consist constraints. In this, information used consist project
documentation that develop beginning of development process (Aanbari and Kwak, 2018). It
consists three main constraint including scope, budget as well as time that helps to successfully
completion of a project. This project report includes analysation of Astra Plc that is small size
organisation. It is a business that consist vitamin as well as mineral-based supplements. It is
planning to diversity their product portfolio with launch of health and fitness app.
MAIN BODY
Project Plan
It is essential for managers of Astra Plc to focus on development of effective project plan that
includes different activities and action require to complete for attainment of desired goals and
objectives. In this, Astra Plc is planning to introduce new app for health and fitness app in order
to develop product portfolio which helps them to mitigate risk and also helps to attain objectives
of company. This strategy helps business to solve problem faced by them by managing project in
effective manner. In order to implement the strategy and also to manage project in organisation,
different steps to be taken by managers of Astra Plc (Bjorvatn and Wald, 2018). These steps
include collecting information related to app, detailing of app and featuring its application,
development of carbon copy. Another step includes effective planning related to graphic
designing, development of marketing strategies and final submission of app-to-app stores. With
following these activities, managers also consider time frame of project activity that allow them
to complete work of develop of app on timely basis. For this, Gantt chart also considered as
important technique for attainment of targets through development of application.
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Project scope
Astra Plc is developing application with aim of helping customers who face obesity. This
application is named with “Fitness Habit” that aims to resolving issues related to fitness in
effective manner. This application can be available on different online platform like Play Store,
Apple Store. In order to get benefits of this application, user can download it from these
platforms. With use of this application of Astra Plc, user can get expert advise from gym trainers
that provide training to people in order to maintaining their health (Filippetto, Lima and Barbosa,
2021). In order to maintaining effectiveness of application, company has hired IT experts who
monitor performance and also work on removing bugs from application. Launch cost of this
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application is around 65000 pounds and in order to get these funds, business can access funds
from Ban Loan.
In order to promote this application, Astra Plc can use social media platforms including
Instagram, LinkedIn, Twitter and Facebook that contribute for purpose of increasing popularity
of business. There are different types of software can be used by firm in order to ensure working
of this application. For purpose of increasing success of application, Astra Plc needs to conduct
different marketing research that helps company to understand needs and wants of consumer
(Obradović, Todorović and Bushuyev, 2018). It will help company to add more features in
market and improving its performance. Astra Plc also consisting marketing activity before
launch of its products in order to increase awareness of their products. It will increase sales as
well as profitability of products of Astra Plc.
Project risk
Project risk can be defined as an uncertain event that can be take place during completion of a
project. There are different types of risk can be occurred during a project that can create negative
impact over performance as well as efficiency of a project. It is essential for leader of project, to
develop different approaches of project that helps to mitigate risk and also allow them to gain
competitive advantage. Some of risk linked with health and fitness application are mentioned
below:
Increased cost: It is one of issue that create impact over total cost of project that is not good
situation for business as it reduces profitability of firm. In order to reduce this cost, business
needs to develop various strategies.
Delay in completion of project: Time is also a problem for Astra Plc as delay in introducing
application can also create impact over its success. This delay can be occurred due to designing
of project, IT problem and other issues (Pan and Zhang, 2021).
Competition: It is another issue to be occur in Astra Plc as another firm also making efforts in
order to attract customers of firm. These competitors are offering same services in lower prices
that will allow them to attract more customers.
Design and compatibility: It is one of issue linked with designing and compatibility of health
and fitness app. Designing of an application play important role for business that will create
impact over efficiency of application.
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Project success
Success of a project can be depended on various factors like marketing share, profitability and
sales of firm. In order to increase chances of success of a project, leader of firm needs to measure
efficiency and effectiveness of application. Some of these factors on which success depended are
mentioned below:
 Number of users: Project manager needs monitor data of number of users as it will
provide them success.
 Active users: It is also information to monitor how many users are actively using
application that will allow them to get success. Astra Plc is taking feedback from these
users in order to improve their application.
 Download statistics: In this, information related to number of downloads can be
analysed in order to determine success of the project.
 Customer satisfaction: customer satisfaction is essential for any business in order to get
success as it allow firm to resales their product to customers.
CONCLUSION
From above mentioned project report, it can be concluded that in order to complete a project in
effective manner, project managers need to consider different factors that allow them to get
success. it is also essential for business to consider things like scope of project risk associated
with project, success factors and other things in order to complete it in effective manner.
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REFERENCES
Books and Journals
Aanbari, F.T. and Kwak, Y.H., 2018, June. Impact on project management of allied disciplines.
Project Management Institute.
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management, 36(6), pp.876-888.
Filippetto, A.S., Lima, R. and Barbosa, J.L.V., 2021. A risk prediction model for software
project management based on similarity analysis of context histories. Information and
Software Technology, 131, p.106497.
Obradović, V., Todorović, M. and Bushuyev, S., 2018, September. Sustainability and agility in
project management: contradictory or complementary?. In Conference on Computer
Science and Information Technologies (pp. 522-532). Springer, Cham.
Pan, Y. and Zhang, L., 2021. A BIM-data mining integrated digital twin framework for advanced
project management. Automation in Construction, 124, p.103564.
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Background information:
There is advancement of technology in todays environment due to which maximum business is
focusing on adoption of these technology in order to improve efficiency of business. This
technological solution provided by Astra Plc is available on Google Play store as well as other
application store.
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Project proposals and rationale for health application:
 Fitness Habit app is entirely focusing on youth people as these people are concerned for
their physical health. It is also a good movement of company in order to reach to digital
platform.
 Different types of videos also available in this application.
 It also creates awareness among people and also creating their interest for purpose of
maintaining good health.
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Function of application:
There are different functions used by Astra Plc in order to make this application to look different
and attractive for customers. These functions are mentioned below:
 It consists expert advice for purpose of making a person physically and mentally fit.
 It also provide different solution to customers in which they can monitor performance of
a person.
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Potential customers
 It is easier for Astra Plc to attract these young people towards business as there is demand
of healthy food and supplements in these people.
 It also provides reward to business through launching of rewards and other things in
business.
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Reason for development
 It provides competitive advantage to firm by adoption of digital platform that will assist
them for purpose of increasing customer base.
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Likelihood of success
It is important for a project manager to increase success of a project as it allows them to increase
profit. Some of factors on which success of Astra Plc is depended are mentioned below:
 Personal Trainers: success of Astra Plc is depended on type of personal trainer Astra
Plc will hire. As these personal trainers will provide professional advice that will help
firm to get trust of customers.
 Quality of supplements: Quality of supplement is another important factor on which
success of this project depended. It should be of higher quality that will allow them to
improve health of customers.
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