Project Plan: Health and Fitness App Launch Strategy for Astra PLC

This business project plan outlines the strategy for Astra PLC to launch a health and fitness app aimed at expanding its portfolio and increasing equity. The plan details the project's scope, objectives, deliverables, and success factors. It includes implementation processes such as app design, testing, and launching, along with required resources like app developers, designers, and fitness coaches. A cost analysis estimates the launching cost, and a Gantt chart illustrates the project schedule and milestones. The plan identifies potential customers and addresses potential risks, offering mitigation strategies. Ultimately, the project plan emphasizes the importance of planning, documentation, and forecasting for successful project execution. Desklib provides access to similar project plans and study resources for students.

BUSINESS PROJECT
PLAN ASTRA PLC

CONTENTS
Project Description
Project Scope
Objectives
Deliverables
Success Factors
Implementation
Resources
Cost Analysis
Project Schedule and Milestones
Potential customers
Potential risk and Mitigating strategies
Conclusion
References

PROJECT DESCRIPTION
A project plan is a written report that explains the
stages and the procedures to execute a plan (Hair, and
Sarstedt, 2021). monitoring and controlling the risk
factors to achieve success. The presentation is related
to Astra Plc. This company is engaged in vitamin and
mineral based food supplements. The plan in the
presentation contains strategies to launch the “Health
and fitness app” to bring an expansion in the
portfolio.

PROJECT SCOPE
The plan related to the Astra Plc project, the company’s main aim is to
increase the equity by launching health and fitness app.

OBJECTIVES
The following presentation which is related to the project
plan includes the determination and documentation on the
list of specific goals, timelines, deadlines, deliverables
and task in accordance with the project.

DELIVERABLES
The app will help the customers to measure the ECG,
blood pressure level, will also evaluate calories, it will
also provide the trainer who will give virtual training,
fitness awareness program.

SUCCESS FACTORS
The project is said to be successful when it
meets all the criteria, goals, and budget of
project which has defined (Aanbari, and
Kwak, 2018).

IMPLEMENTATION
Following are the Implementation processes to bring the app into existing:
Designing of the app- The first step would be to design the app which would help the
business of Astra plc to take up its planned project. The technology will measure the
footsteps, heartbeats. It will also give notifications, social sharing, video content on
fitness and also choices to set up an objective (Heigermoser, de Soto, Abbott, and Chua, 2019).
App testing- It is necessary to check the app working before app deployment. So that’s
why to overcome congenial issues like testing of functionalities sever related check-up
and etc, Project manager of Astra plc will do compatibility test.
App Launching- App is ready for launching after doing all above process and dissect the
targets.

RESOURCES
The resources which are required by the business of Astra plc to
develop its own fitness application are:
App Developer
Maintenance team
App designer
Project Manager
Inventories Manager to handle physical and online store
Fitness and Life coaches

COST ANALYSIS
This launching cost is different depending on
the country to country. But as per the stated
country the standard cost implemented would
be around 30000 – 70000 US dollars.

PROJECT SCHEDULE AND
MILESTONES
Gantt Chart: This is the tool used in the project
management that elaborates the project plan. It
comprises of two major parts.

POTENTIAL CUSTOMERS
It will attract the customers of young age,
professionals, sportsperson and social media
influencers as they will help in the product
promotion.