Project Plan & Risk Assessment: Astra Plc's 'Step Set Go' App

This project report outlines Astra Plc's plan to launch a new health and fitness app, 'Step Set Go,' aimed at diversifying their portfolio and catering to the growing digital health trend. The report details the project plan, including objectives, timelines, and cost considerations. It assesses the project scope, highlighting the app's user-friendly features and affordable cost. A key aspect of the report is the identification and evaluation of potential project risks, such as delays in app design, cost overruns, and competition from other apps. The report also discusses methods for measuring project success, including daily active users, retention rate, and return on investment. The conclusion emphasizes the importance of effective project management and risk mitigation for achieving the project's objectives and meeting market demands.

PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Project plan: ...............................................................................................................................3
Project Scope ..............................................................................................................................5
Project Risk.................................................................................................................................6
Project success............................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

INTRODUCTION
The report aims to present a new portfolio by launching a new app for health and fitness
purpose. It is based on a small organisation which is Astra plc who wants to launch their
application for giving better customer services. The organisation is working with the needs and
benefits of the people by focusing on the trend of digital technology in order to diversify their
portfolio to the large number of customers (Bedford, Chalphin,Dietz, and Phlypo, 2022).
Therefore, this report is going to launch a new app i.e. Step Set Go. The app will provide various
fitness services for the health concerning people who can set time and daily routine for taking
regular diet.
MAIN BODY
TASK
Project plan:
A project plan is a kind of prepared documentation which involves all the steps which are
going to take place for completing a project. A project must be entitled to create and set
objectives which are determined towards the objective. The Astra plc. Will work with the stage
of project plan in order to complete the objectives in a set time frame. It will helps in maximising
the cost and make the project more effective. The Gantt chart is most require tool to prioritize the
activities in a graphical presentation (Catalano, 2020). A specific time manner will help in
setting the objective which assist the market as per the current trends of the organisation.

Project Scope
Astra Plc has launched an application Step Set Go which is highly user-friendly app and
provides wide rang od advantages to their users. It in volves various features which attract large
number of customers. Along with providing benefits, they offer application in affordable cost
which is around $30,000. The estimated cost may varies according to the demand and supply of
the market (Kemppainen, and Pousi, 2018). Before launching the product in market, Astra Plc
carry out survey so that they can understand the market demand. Based on the results of survey,
they have tested their application in market so that they can evaluate the actual results of Step Set
Go application.
Company analyses the demand of their targeted customers based on the outcomes of app.
Application test also helps Astra Plc in alteration and modification in the features of their app
which requires changes in order to acquire large market area effectively(Burgos, 2019). They
have divided each and every operation of company according to the field of expertise so that they
can maintain the quality of app. This results in higher revenue generation of Astra Plc which is
necessary to sustain for longer time period. They opt methods and technologies which help them
in reduction of excessive cost so that they achieve success.

Project Risk
It is everybody known that risk is present in every project and this is the main reason that
project managers should identify and evaluate each risk in a project? This is necessary to
understand that the first step for project managers should always analyse the situation so that
they are able to identify the present risk and upcoming risk (Fernando and et.al., 2018). It is very
helpful to order to take precautionary steps and measures which help them to overcome the
situations. Astra plc wants to launch a new app Step Set Go and as it is new so there are many
types of risks. Some of them are mentioned below:
Delays in app design
It is the first and former risk in which a company may phase a problem which results in
the delaying of application design. It is necessary to understand that there are many causes of
delays in the operation of business identify which provide and negative impression on the
audience as the project has a certain deadline and it should be completed in that time period
(Ibrahim, Hanna and Kievet, 2020). It is very important to have effective and creative design and
should follow the time by managing them in order to achieve the project aims.
Cost overruns
There is a possibility of the changes in budgetary assumptions because the company are
assumed budgets but it is not certain that they will always match with the actual expenditures.
This can be possible cost overall and at that time it becomes necessary for an organisation to
arrange money in order to carry forward the task (O’Donoghue, 2018).
Competition from other apps
There are many organisations available in the market that act as a competitor and made
multiple types of applications with more advanced technology. It becomes very difficult to
compete in that situation and it makes pressure on the company to make a unique application
which should be creative as well as innovative and able to beat the competition.
Project success
Every organisation wants that its project should be successful but it is based on many
factors (Heravi and Gholami, 2018). If a company is effective in carrying out proper planning
and execution then it will serve a success as they are able to meet the customer needs and wants
an effective. Some important techniques which are necessary to measure the success:

 Daily active users: With the help of this technique, an organisation is able to know the
number of active users who are currently using the application (Marnewick and
Marnewick, 2019). If the company found a high number then it denotes the sixes of an organisation that's
why a daily tally is important. Retention rate: It is found to be very helpful in order to show the success of the company
as if their number of customers are staying in the company for long term period then it
shows the loyalty towards the organisation (Shastri, Hoda and Amor, 2021).
 Return on investment: it is the method that checks the return on investment so that
company is able to examine the profits and losses on each and every project.
CONCLUSION
The report has concluded that project management plan is necessary to form effective
project deliveries. The organisation needs to make specific set time frames, budgets and
activities in order to carry out it the long run. This will helps in identify the risks and
opportunities that assure the company can illustrate the goals as per the desired objective.
Therefore, the report has shown the project scope which shows that the project needs to be taken
care of the set deadlines to meet with the dynamic needs of the market as well.

REFERNCES:
Books and Journals:
Bedford, D., Chalphin, I., Dietz, K. and Phlypo, K., 2022. Pulling it All Together–Sample
Project Plan. In Communicating Knowledge. Emerald Publishing Limited.
Catalano, T., 2020. Project Plan Implementation. In Application of Project Management
Principles to the Management of Pharmaceutical R&D Projects (pp. 45-52). Springer,
Cham.
Fernando, Y., and et.al., 2018. Managing project success using project risk and green supply
chain management: A survey of automotive industry. International Journal of
Managing Projects in Business.
Heravi, G. and Gholami, A., 2018. The influence of project risk management maturity and
organizational learning on the success of power plant construction projects. Project
Management Journal. 49(5). pp.22-37.
Kemppainen, J. and Pousi, A., 2018. Gamifying a project plan-Case: The Project Game.
In GamiFIN (pp. 169-178).
Marnewick, C. and Marnewick, A.L., 2019. The demands of industry 4.0 on project teams. IEEE
Transactions on Engineering Management. 67(3). pp.941-949.
Burgos, J. M., 2019. Wojtyła’s Personalism as Integral Personalism: The Future of an
Intellectual Project. Quaestiones Disputatae. 9(2). pp.91-111.
Ibrahim, M. W., Hanna, A. and Kievet, D., 2020. Quantitative comparison of project
performance between project delivery systems. Journal of management in
engineering. 36(6). p.04020082.
O’Donoghue, T., 2018. Planning your qualitative research thesis and project: An introduction to
interpretivist research in education and the social sciences. Routledge.
Shastri, Y., Hoda, R. and Amor, R., 2021. The role of the project manager in agile software
development projects. Journal of Systems and Software. 173. p.110871.

APPENDICES
Slide 1
Slide 2:

Slide 3:
Speaker notes:
Organisation is planning to diversify its portfolio in next three months by launching new health
and fitness app namely Step Set Go. This presentation highlights the proposal of new app project
as well as explanation of new fitness and health app.
Slide 4:

Speaker notes:
Information of Background
It offers new medicines across the world in areas of biopharmaceuticals and rare diseases where
the company wants to transform healthcare and change lives of billions by addressing healthcare
issues facing by mankind. Astra Plc is planning to expand its portfolio by launching new health
and fitness app Step Set Go to offer people with extensive knowledge of nutritional intake,
effective exercise and other to answer their queries related to their health.
What does the app do
Astra Plc app Step Set Go will collect data about user's actions in a day including number of
steps, running distance to make it easy to track progress their fitness. It will also monitor level of
blood pressure, oxygen rate and heart rate of users.
Slide 5:

Speaker notes:
Why should it be built
The app will offer them necessary data about their sleep schedule, socialising, step tracker and
also provide them with information about their body mass index by taking their weight, height
and age. The users can also set desired goals on Step Set Go so that they can measure their
improvement.
Slide 6:

Speaker notes:
Potential customers
It involves individual any age group ranging from 10 to 60 who wants to get fit by necessary
direction and motivation to reach their desired results. Its potential customers also includes
fitness clubs who are looking for effective measures to get easy access of health and fitness
progress of their members, so Astra Plc can collaborate with them.
Likelihood of success
The app will also offer effective methods to people facing health issues and provide them with
personalised solutions so that they can attain their desired results.
Slide 7:

Speaker notes:
It boosts users’ confidence to improve their wellbeing and lead a healthy lifestyle.
Slide 8: