Astra Plc's New Health & Fitness App: A Project Launch Presentation

This presentation provides an overview of Astra Plc's project to launch a new health and fitness application as a means of diversifying its business, which is primarily focused on vitamin and mineral-based food supplements. The app aims to help users set fitness targets, provide reminders, and track caloric intake. The company is launching the app to gain a competitive advantage in the food supplement industry, targeting youngsters and social media influencers as key customer segments. The presentation concludes that the app launch is a strategic move by Astra Plc to expand its portfolio and reach a wider audience.

Board Presentation

 Introduction
 Project Information
 What the app does
 Why the company is launching this app
 Target Customers
 Conclusion
 References
Table of Content

Project planning is defined as the
procedure which is being used for
the purpose of providing
directions to the group of people
or team in order to attain the goals
of project through managing the
associated risks. The chosen
organisation for this presentation
is Astra Plc which is found as
specialized in providing the
vitamin and mineral based food
supplements.
Introduction

 This project is related to the
launch of an application of
health and fitness by Astra
Plc for the purpose of
diversifying the portfolio of
the business organisation
dealing with the food
supplements enriched with
vitamin and mineral.
Project information

The newly launched Health and
Fitness application helps the
users in setting the fitness
targets along with providing
the extra service of reminder
which performing the action
of reminding the users related
to their fitness goals through
several tools and information
such as tracking caloric intake
and calorie calculator.
What the app does

Bringing diversification in the portfolio of healthy food
supplement company is the major purpose of
launching this app. It help the business organisation
in gaining the competitive advantage in the food
supplement industry.
Why the company is launching this app

It has been analysed by the
management of Astra Plc
that the fitness app is
highly preferable by the
youngsters and the social
media influencer.
Target Customers for the newly launched app of Astra Plc

From the above presentation, it has been concluded that
the Astra Plc is performing its operations related to
the introduction of new fitness and health app in
order to diversify the portfolio of the respective
business organisation.
Conclusion

 Pill, S. and Henderson, P., 2022. Physical Education
Physical Literacy (PEPL) South Australia Project
Evaluation Report.
 Takeuchi, H. and Ruegg, R., 2022. Towards a better
understanding of an academic success center in an EMI
context. Mentoring & Tutoring: Partnership in
Learning, 30(1), pp.6-23.
 Zhang, C. and Yang, L., 2022. Risk-profit analysis of
regional energy service providers by regularized primal-
dual interior point method. International Journal of
Electrical Power & Energy Systems, 135, p.107542.
References

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