Astra Plc Project Presentation: Health and Fitness App Development

This presentation details Astra Plc's project to launch a health and fitness app, aiming to diversify its product portfolio beyond vitamins and mineral supplements. The app targets youngsters, athletes, and social media influencers, offering features like calorie tracking to help users meet their fitness goals. The project identifies potential risks and outlines mitigation strategies, emphasizing team training and effective risk management for project success. The launch of the app is expected to enhance Astra Plc's competitiveness and brand image in the health and food industry. Desklib provides access to similar project presentations and study resources for students.

Project

Table of content
 Introduction
 Project information
 What the App does
 Why the company is launching this app
 Target customers for the newly launched app of Astra Plc
 Potential risk and mitigating against
 Project successful
 Conclusion

Introduction
Project management refers to a process which
used to direct the individuals for certain tasks for
accomplishing the goals associated with the
project by managing the several risk. In the
following presentation is based on small scaled
organisation which is Astra Plc that offers
vitamins and minerals based food supplements.

Project information
The project is focused on launching a
Health and Fitness app for the Astra Plc in
order to diversify its product portfolio. The
topic for the project of the company can be
described as a “Health and Fitness App”.

What the App does
The main aim of launching Health and Fitness app is
help customers to primed fitness target for
themselves. It offers some facilities which help
customers to meet their fitness target as it also renders
tools and information related to calorie calculator,
track caloric intake, etc.

Why the company is launching this app
The primary aim associated for the launch of
this app is to make diversification in portfolio of
vitamins and mineral based food supplements.
This will also help company in order to become
more competitive in their food and health
industry.

Target customers for the newly launched app of Astra Plc
It has been analysed that the fitness and proper
health is important for youngsters, athletes,
social media influencer, etc. This makes
management of Astra Plc in order to target them
for its newly launched app.

Potential risk and mitigating against
For the identification of risk which may arise during the
launch of Health and Fitness App of Astra Plc, following steps
are required:
 Step 1- Identification and analysation of the possible risk
associated with the project.
 Step 2- Evaluation of risk as well as finding better
methods for mitigating them.
 Step 3- Selection of risk management method.

Project successful
This makes management of Astra Plc to analyse the abilities of their team as well as
provide proper training to them in order to develop their skills for the completion of
the project to achieve the project success in better manner. The proper contribution of
the team as well as mitigation of the risk help company in order to meet the success in
effective manner.

Conclusion
From the above mentioned presentation, it has been concluded that it is important for
the company in order to launch app related to health and fitness helps them to make
diversification in their portfolio for targeting social media influencers, athletes,
youngsters, etc. This will also help them in order to increase their brand image in the
market.

References
 Ibraimova, S.S., Seisenbaeva, Z.M., Karyakin, A.M., Genkin, E.V. and Velikorossov, V.V., 2019.
Teamwork within agile project management technology. In International Conference Industrial
Technology and Engineering (pp. 235-237).
 Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
 Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley & Sons.