Astra Plc Health and Fitness App: Project Plan & Evaluation

This report outlines a comprehensive project plan for Astra Plc's new health and fitness app, designed to diversify the company's product portfolio and enhance brand equity. The project plan includes key elements such as the project's aim, target customers (youngsters, social media influencers, professionals, and athletes), and a detailed implementation strategy incorporating in-app analytics like calorie calculators, virtual trainers, and progress tracking. The report also defines the project scope, covering app design (personalization features, social sharing, push notifications), launch costs, social media integration (targeting influencers), in-app purchases (premium features), app customization, testing, and launch strategies. Furthermore, it addresses potential risks such as cost overruns, delays in app design, design and compatibility issues, and competition from other apps, along with mitigation plans. Finally, the report discusses how project success will be measured through user feedback, app downloads, and revenue generation, ensuring the project stays within its estimated budget and timeline. The project aims to launch the app within three months, leveraging a Gantt chart for effective project management.

Project

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Project Plan......................................................................................................................................1
Project Scope...................................................................................................................................2
Project risk.......................................................................................................................................3
Project success.................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Appendix..........................................................................................................................................7

INTRODUCTION
A project plan describes as a document that contains description related to the scope of
the project along with its monitoring, controlling, execution, risk as well as measure the success
(Ceruti, Williams and Bedford, 2019). The following report described about the Project Plan of
AstraPlc which is small-sized company as well as specialized in providing vitamin and mineral-
based food supplements. The project plan is developed for the launch of Health and fitness app
in order to diversify the portfolio of the company. The report includes risk, scope and success of
the project.
Project Plan
The management of Astra Plc wants to launch the health and fitness app which is
required to develop a project plan which has been described below:
Aim of the project- The primary aim of Astra Plc to launch this app is to diversify the
product portfolio of the company in order to gain the brand equity of the company.
Title of the project- The suitable title for the project is to “An app for health and
fitness”.
Target customers- Youngsters, social media influencers, professionals as well as
athletes are the target customers for the app of Astra Plc.
Implementation of in app analytics- The app involves various things such as Calorie
Calculator, virtual trainer, track caloric intake tools, sharing option for fitness as well as result
tracking through Blogs on fitness goals, fitness progress, etc.
Time frame- Company required 3 months in order to launch this app.
Gantt Chart- This refers to a project management tool which helps in describing about
the project plan (McPherron and Smoke, 2018). It covers two parts in which first one is display
in left side which contain task list and the second part is display in right side which contain
timeline as well as schedule bars for project visualization.
1

Project Scope
This describes a method which helps in setting the limits for the project as well as
defining the deadlines, deliverables as well as goals related to the project. In case of Astra Plc,
the primary objective for the launch of health and fitness app is to help in increasing the brand
equity of the company through diversification of their food supplements service by offering
fitness blog and food within the app (Cicala, 2020). By offering convenience in the app analytics
for their users which help company to achieve their goals as well as by providing social media
sharing feature in order to share their fitness progress helps company in order to increase their
brand equity as well as downloads for the app.
2

Design of the app- The app is designed by focusing the personalisation feature of the
user which includes their gender, age, weight, height, etc. The features which has been designed
this app are social sharing, push notifications, tracking metrics, etc.
Launch cost- The average launch cost for this app is around $ 30000- 70000.
Social media integration- The app has social media sharing options which allows users
to share their fitness progress on several social media platforms (Rajiv, 2020). The company is
also focus on targeting social media influencers because they are more interested in self-fitness.
In app purchase- The app involve certain premium features which required more
payment in order to avail it which includes extra health or daily exercise tips by video or audio,
personal support and training plans.
App customization- This feature helps in meeting the particular need of the customers
which includes screen icon, customised app theme, as well as individual app store listing.
Testing of app- This will also be considered in project scope to the test the app before its
launch. The compatibility tests will be conducted by the project manager of Astra Plc in order to
reduce its compatibility risk.
Launching of app- After analysing the above elements and the competition, the
company can effectively launched its app through landing page of mobile app.
Project risk
It described as an uncertain event which may arise after or during implementation of
project which can provide negative impact within the project progress. The risk faced by the
Astra Plc while launching its health and fitness app is described below:
Risks Probability Impact Owner Mitigation Plan
Cost Overruns Low Medium Project
manager
With the help of Gantt
Chart, the project manager
can mitigate cost overruns
risk by tracking and
monitoring their progress.
Delays in app
design
High Medium Software
developers
By focusing on their 3
months realistic an
organisation can
3

effectively reduce the
chance of app delaying.
Design and
compatibility
issues
Medium Low Software
developers
The manager needs to
develop an effective
architectural plan,
performing customer
outreach as well as
prepare release notes can
help in mitigating this
reach.
Competition
from other apps
High High Project
Manager
By checking the mobile
app of competitors,
listening to the user
feedback, social media,
providing reasonable
features, analysing
competitors’ products can
help them to minimise this
risk.
Project success
When the project achieves its objectives which was set under the standard schedule and
budget can become successful for the company. In case of Astra Plc, its project success related to
Health and Fitness app can be measure through the observe of users overviews as well as taking
feedbacks from them (Landoy, 2020). By analysing downloads of this app, the company can also
measure its revenues. If the project of the company accomplish with its estimated amount of
$70000 along with estimated time period of 3 months, it can become successful for the company.
4

CONCLUSION
From the above discussion, it has been concluded that the formulation of project plan is
necessary for the company in order to keep proper information of about the project such as its
aim, time frame, title, etc. Project scope covers Design, Launch cost, Social media integration. In
app purchase, App customization, testing as well as Launching related to the project. Project risk
covers the risk associated with the project along with the plan in order to mitigate them.
5

REFERENCES
Books and Journals:
Ceruti, M., Williams, A. and Bedford, D., 2019. Developing a Vision and a Strategy–A Project
Plan Pulling it All Together. In Translating Knowledge Management Visions into
Strategies. Emerald Publishing Limited.
McPherron, P. and Smoke, T., 2018. Thinking Sociolinguistically: How to Plan, Conduct and
Present Your Research Project. Macmillan International Higher Education.
Cicala, G., 2020. Using Microsoft Project 2019 to Optimize the Plan. In The Project Managers
Guide to Microsoft Project 2019 (pp. 265-306). Apress, Berkeley, CA.
Rajiv, D., 2020. India-SOUTH ASIA-P173836-India COVID-19 Emergency Response and
Health Systems Preparedness Project-Procurement Plan.
Landoy, S., 2020. Philippines-EAST ASIA AND PACIFIC-P132401-Metro Manila BRT Line 1
Project-Procurement Plan.
6

Appendix
The company is want to diversify its portfolio through the launch of new health and fitness app
in the upcoming three 3 months. This app will helps in setting fitness lifestyle for the individuals.
In order to achieve the success of the project contribution of the all team members are required in
this project.
7

In this app, there is a virtual trainer who helps in planning the workouts of the individuals as well
as coaches them along. It provides suggestions to the individuals related to workout ideas. The
app will also share its progress in social media in order to facilitate healthy behaviour change.
The app contain very effective and attractive features which includes motivation to keep going,
result tracking, socializing and even education related to the topic.
8

This will help company in order to offer variety of products by making their customers aware
about the importance as well as proper diet for ensuring them to get achievement in their fitness
goals. This will also help in increasing the brand image of the company as well as make them
technological competent for their strong competitors.
9

The company also make partnership with the social media influencers in order to promote their
app in order to attract their target customers.
10