Business Report on Astra Plc's Health & Fitness App Development

This business report delves into Astra Plc's initiative to launch a health and fitness app within three months, targeting health-conscious individuals. The app is designed to assist users in setting fitness targets, managing their health, and providing access to virtual trainers for workout planning and suggestions. The report highlights the app's alignment with current market trends and its potential to diversify Astra Plc's portfolio, focusing on tapping into new markets, particularly youngsters and athletes. The likelihood of success is deemed high due to the growing health consciousness among consumers, which could lead to increased sales and profits for the company. The report concludes that the app launch is a strategic move to enhance the company's working efficiency and provide a valuable tool for consumers to track their health, referencing academic works on project management and sustainability to support its analysis.

BUSINESS REPORT

Table of content
Introduction
Background information
What does the app do
Why should it be built
Potential consumer
Likelihood of success
Conclusion
References

Introduction
Project management is being referred to as the development of a new project with
some new idea.
This is essential for the reason that when the business work in competitive
environment then it is necessary for them to work in better and effective manner.
The current discussion is based on Astra Plc which is a small sized company dealing in
vitamin and mineral based food supplements.

Background information
The company Astra Plc is dealing in mineral and vitamin food supplement and is
planning to bring the new health and fitness app.
The company is launching this product within the timeframe of 3 months in order to
cater the needs of the health conscious people.

What does app do
The current app being launched by Astra plc is being designed in order to assist the users to
set some fitness target in order to manage their health.
This app will also include the function of providing for crucial trainer as well who will
assist in planning the workout in proper manner and also it suggests the workout ideas which
person can use in order to stay fit.

Why should it be built
This app is being built because of the major reason that this is the latest trend prevailing
among the consumers.
The reason for working on this app is to diversify the portfolio along with a focus son
tapping into more new market.

Potential consumers
For the app to be successful it is necessary for Astra plc that proper target consumer is being
selected.
Hence, in order to promote the implementation of app the focus will be laid over the
youngsters and majorly athletes.

Likelihood of success
The likelihood of the success of the current app is high because this is in accordance to the
latest trend.
Currently the people are very health conscious and in case of this the launch of app will
help the company in increasing the sales and earn good amount of profit.
Hence, it can be stated that the project of new app will be successful and company will earn
good amount of profits.

Conclusion
In the end the above discussion concluded that the launch of new product is necessary
because this will promote the working efficiency of the company to a great extent.
Hence, as a result of this the launch was successful.
The current presentation summarised that app will provide the facility to target
consumer to track their health.

References
 San Cristóbal, J. R. and et.al., 2018. Complexity and project management: A general
overview. Complexity, 2018.
 Armenia, S. and et.al., 2019. Sustainable project management: A conceptualization-
oriented review and a framework proposal for future studies. Sustainability. 11(9).
p.2664.
 Chawla, V. and et.al., 2018. The sustainable project management: A review and future
possibilities. Journal of Project Management. 3(3). pp.157-170.