Astra PLC's Health & Fitness App: Project Plan, Scope, Risk Report

This report assesses Astra PLC's health and fitness app project, examining the project plan, scope, potential risks, and success factors. The project aims to diversify Astra PLC's portfolio by launching a health and fitness app within three months. The report covers the app's design, launch cost, social media integration, in-app purchases, customization, and testing. It identifies potential risks like cost overruns and delays in app design, and proposes mitigation strategies. Success is evaluated based on user numbers and customer satisfaction. The report concludes that a structured approach is crucial for project success and for creating an effective app that attracts a large consumer base. This document is available on Desklib, where students can find a variety of solved assignments and study resources.

Project management

Table of Contents
PART 2............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Project plan......................................................................................................................................4
Project Scope...................................................................................................................................7
Project risk.......................................................................................................................................7
Project success.................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Appendix (PPT).............................................................................................................................11

PART 2
INTRODUCTION
Project management is known as the method which is linked to enhanced efforts as well as
functioning of the group in the appropriate way in order to accomplish the goals as well as
objectives of the organization with particular constraints. There are several primary constraint of
any type of the project which are budget, time and scope with supports after company to do any
type of project in the specific way (Copola Azenha, Aparecida Reis, and Leme Fleury, 2021).
The following report is the best on the organization Astra plc else which focuses on selling
vitamins as well as minerals. In addition to this company has made an application which focuses
on the people who are suffering from several type of ineffective time management as well as
obesity in order to manage the condition of obesity. the following report will cover about the
success, scope and several risk which are encountered by the company in order to perform
practices of the project management.

TASK
Project plan
It is crucial for the extra plc company in order to focus on growing an effectual plan of the
project which is basically consist of future practices as well as working which requires to be
done in order to accomplish the goals and objectives of the company. The mentioned
organization is focusing on developing application with the aim of solving several major issues
which are being linked to the project (Hair, and Sarstedt, 2021). There are several methods
which are opted by the company in order to make the application which are research as well as
ideas of all the related data, briefing of the application, featuring of the application and many
others in order to make a effective as well as efficient type of mobile application which can be
beneficial for the growth and success of the company for a long period of time. Every of these
practices are done by the organization in order to make the application in a structured form
which solves the issues in the life of the people. Together with every of these manager of the
specific project focuses on achieving every activity of the project with given timeline. In addition
to this gantt chart is known to be one of the suitable method in order to accomplish the set goals
for making the application be forgiven period of the time.

Project Scope
Astra plc has made an application for their consumers who are actually suffering from several
disease and obesity. The name of the application is fitness assistance which is more able to solve
the every problem of the people in an effective way. There are several platforms on which the
respective app is available which is play store and also the apple store as it has own application
as well. In this app consumers can get the suitable training for various trainers which is
professional athletes or fitness freak in order to attain the optimistic results in the certain period
of the time (Pan, and Zhang, 2021). The cost of making of this application is around 65,000
pounds as well as company arranged the investment from several financial institute like bank. In
addition to it there is also other characteristic of this app by which consumers can evaluated their
psychological conditions.
The respective organization utilizes several platforms of social media in order to market
their application as well as also uses traditional way of marketing in order to enhance the brand
recognition as well as attain the potential base of the consumers towards the application.
Moreover to this organization conducts the appropriate research of the market in order to
determine the needs as well as desires of the consumers then make the respective application in
accordance to that customization only. Respective organization also test the respective
application before launching it in the market among the several people in order to evaluate its
efficiency as well as a vector net then officially launch the application in the market to the users
for sale.
Project risk
There are several risk which are linked to the Method of making an application which influence
on its entire productivity as well as effectiveness. This is also crucial for the leader of the project
to focus on the approach of risk management in order to deal with several types of risk and also
attain the edge over the competition. Managers of the product requires to determine several risk
then make suitable techniques and strategies in accordance to minimise the influence of the risk
from application. Few of the major risk which are linked with the fitness as well as health
application are described below in brief.
 Cost overrun is the main difficulty which is linked to increasing the entire expense of
making the application in comparison to the cost which is anticipated which makes the

issue for entire method of the production of application. This can also be reduced by
effectual planning as well as plan of action.
 Delay in application designing of this application due to there are several issues which
are increased at the time of the making of the application. This is an essential for the
respective organization in order to separate all the practices in the certain time limit so it
can work in accordance to it only. In addition to IT company requires to hire experienced
information technology experts that can solve the issues suitably as well as attain the
given task of designing. The app on the specific time.
Project success
In order to attain them advantage of the competition as well as success in the market it evaluates
the market share, company needs to evaluate several factors of success in the suitable way.
Managers as well as leaders requires to prioritise there several factors of success in order to
analyse the effectiveness as well as efficiency of the in the particular market share of the
company (Sabini, and Alderman, 2021).
 Number of users: Information which is related to the number of the consumers are
gathered by the manager of the project in accordance to evaluate the efficiency as well as
success of the specific application. In the IT is represented that number of the users which
have installed the respective application in there devices which shows that consumers are
utilizing this fitness as well as health app in order to solve their problems.
 Customer satisfaction: This is most crucial factor of success which requires to be
evaluated by the respective organization. Company needs to focus on the needs of the
consumers, priorities and requirements as well and their existing level of satisfaction
from the app. If the consumers are happy then they will recommend the app to their
colleagues and friends and it enhances the opportunity of development as well as growth
of the application.

CONCLUSION
Books and Journals
From the above report it has been concluded that the project requires to be attained in structured
way in order to accomplish the respective rules and objectives. This is also crucial for the
company to examine several elements like risk, scope, success of the project as well as other
elements which leads the commercial business towards growing effectual as well as potential app
which attains the consumers in large number of the quantities in the market area of the company.

REFERENCES
Copola Azenha, F., Aparecida Reis, D. and Leme Fleury, A., 2021. The role and characteristics
of hybrid approaches to project management in the development of technology-based
products and services. Project Management Journal, 52(1), pp.90-110.
Hair, J.F. and Sarstedt, M., 2021. Explanation plus prediction—The logical focus of project
management research. Project Management Journal, 52(4), pp.319-322.
Pan, Y. and Zhang, L., 2021. A BIM-data mining integrated digital twin framework for advanced
project management. Automation in Construction, 124, p.103564.
Sabini, L. and Alderman, N., 2021. The paradoxical profession: Project Management and the
contradictory nature of sustainable project objectives. Project Management
Journal, 52(4), pp.379-393.

Appendix (PPT)

NOTES
In the existing environment of the technology respective firm plans to introduce the app which
offers several facilities and data regarding to manage the health by the application which is run
with the assistance of the Internet and devices. This digital application of fitness and hell have
several characteristics which are made by the professionals of the information in technology
department. The main operation of this app is to solve the problems of the consumer related to
their health and fitness.

NOTES
 Digital health and fitness which is introduced by the organization as the very crucial part
in increasing the awareness of health among the consumer which rises their long term
well being of their life.
 Data as well as technology is utilised for making the app which creates it more effective
as well as efficient and also increases the profitability as well as sales revenue of the
company.

NOTES
 Several tips of psychology are also given to the consumers in order to make them
mentally healthy and fit.
 This app provides several solution from the professional in the field which assists the
consumer in order to solve their problems which are related to the health and obesity.
There are several fitness experienced and athletes who gave proper sessions and
instructions to their consumers regarding their health

NOTES
 It is also very crucial for the company to make suitable bond with their consumers which
offers them more goodwill of the company as well as retaining the consumers for the
long time. There are several discount coupons and rewards which are offered by the
company in the launch of app which motivates the consumer in order to make them
download the application.

NOTES
 Digital fitness application enanles prople to get suitable solutions of their fitness
problems.