Astra Plc: Project Plan Report for Health and Fitness App Development

This report details the project plan for Astra Plc, a company specializing in vitamin and mineral-based food supplements, to launch a new health and fitness application within three months. The report outlines the app's functionalities, including diet monitoring, fitness tracking, blood pressure monitoring, workout plans, and personal health coaching. It explains the rationale for the app's development, aiming to diversify Astra Plc's portfolio, increase brand awareness, and engage with customers. The targeted customers include athletes, health-conscious individuals, social media influencers, and professionals. The report emphasizes the importance of understanding the project scope, managing tasks, and prioritizing goals to ensure the project's success. References to relevant literature are included to support the project plan.

Project plan

Table of content
 Introduction
 What does the app do?
 Why should it be built?
 Targeted customers for an organisation
 Success of the project for launching application
 Conclusion
 References

INTRODUCTION
A project plan is a document which helps in setting the task, goals, schedules and the roles are
assigned to each individuals so that the project can be completed within a specified time
period. Astra Plc is a small size company involves in business of vitamins and minerals of food
supplement. The company is about to launch a new application for health and fitness to
diversify its portfolio.

What does the app do?
An application will assist the people in monitoring their diet easily and help in tracking the
details of their wellness. The fitness app will provide the guidelines to the individuals to meet
the health goals and also monitor the progress. It provides information about the blood
pressure parameters and provide a plan for daily workout. It assists in tracking the every foot
step to measure the distance an individual walked. It will provide personal health coaches and
educate the user about the activities of the fitness and their diet as well. It will enable the user
to monitor step count, water intake, blood pressure, workout routine and so on.

Why should it be built?
Astra Plc is launching this new application because it want to diversify its portfolio to increase
its business. Therefore, it will enable the company to be visible to all customers and make
direct communication. It assist an organisation to increase awareness for its brand among the
customers which help in increasing the market share and also get the loyal customers. The
application helps the company to engage with the customers and enable itself to overcome the
competitors. Therefore, the company should make this application so the the can be able to
enhance it sales and also provide value to the customers.

Targeted customers for an
organisation
The target customers for Astra Plc will be the athletes to get them
energetic, youngster who are health conscious or go to gym and the
social media influencers who spend more time using the mobile
applications and other professional who are concerned about their
health and wellness. Thus the company can target its customers on
the basis of demographics such as age, gender, income and psycho
graphic which help them in making the customers aware about their
application and their benefits.

Success of the project for
launching application
Astra Plc can ensure the success of the project when it get understand the scope of the project
with the available resources so that the task can be achieved in a specific time period. It can
make the documents and priorities the tasks which are needed to be completed first and are
very important. Thus, by managing the tasks ensure that the goals are priorities in an
appropriate manner.

CONCLUSION
From the above discussion, it has been concluded that Astra Plc is about to launch it new
application for the health and fitness which assist the people tom monitor their health and
physical activities such as step counts, water intake and so on. Thus, it will launched the app
with in three months to increase its business.

REFERENCES
Li, and et. al., 2021. Understanding how and when user inertia matters in fitness app
exploration: A moderated mediation model. Information Processing & Management, 58(2),
p.102458.
Shah, R.N. and Berry, O.O., 2021. The rise of venture capital investing in mental
health. JAMA psychiatry, 78(4), pp.351-352.

Thank you