Health and Fitness App Project: Risk, Success, and Project Management

This project report details the project plan for Astra PLC, a small-sized enterprise specializing in vitamin and mineral-based food supplements, aiming to diversify its business by launching a new health and fitness app within three months. The app is designed to help users set fitness goals, track calorie intake, and monitor various fitness activities. The report covers the rationale behind the app's development, including portfolio diversification, increased product variety, technological advancement, and enhanced brand equity. It identifies potential risks such as cost overruns, design delays, and competition, along with proposed mitigation strategies. The project success will be measured by assessing the team's enthusiasm and the quality of decisions made. The conclusion emphasizes the importance of innovation and competitive advantages in the health and fitness market, and the project's critical necessity for Astra PLC's growth. References to books and journals are provided.

Project Information
• Name of the Organisation: Astra PLC
• Project Title: Health and Fitness app
• Project Summary – launching a new health and fitness app
• Project Timeframe: 3 months

TABLE OF CONTENT
• INTRODUCTION
• What app does?
• Why built it?
• Potential customers-
• Potential risk and mitigating against
• Risk management method
• PROJECT SUCCESS
• CONCLUSION
• References

INTRODUCTION
This presentation will highlight about the project plan, project
risk, project success and how they are important in order to
complete the research project. This report is based on Astra
PLC, which is the small sized enterprise and deals in vitamin
and minerals based food supplements. They are aiming towards
development of their business by launching a new health and
fitness app in next three months.

What app does?
This new health and fitness application will allow users
to set fitness targets on the basis of which it will be easier for
individual to analyse and remain to be fit on every day.
Moreover, this new application will also help in providing tools
as well as information regarding the calorie calculator, track
calorie intake, and many more activities will be tracked.
Moreover, this also includes some of the features like tracking
results, workout ideas, methods to remain motivate and also will
help in determining and analysing whether the individual is in
safe environment or not.

Why built it?
• To diversify the portfolio- The main reason for this development of
application is that it help in diversifying the portfolio of the brand.
The help of portfolio diversification, ASTRA PLC will be able to
analyse and examine the new business opportunities.
• More product variety- This is also another reason for development
of the application because when the application will be launched it
will help the selected organisation to enhance their product variety in
market which also results in increase of customer ratio.
• To gain more technological capability- With the help of this
application, we will be also able to gain new knowledge towards
technology and growth and it will also help them to analyse whether
the entity is capable of new technology in market or not.
• Brand equity- With the introduction of this new app in the industry
will increase the brand equity in market and in front of rivals.
• Allows for more variety and options for products and services
offered- Through the launch of this application enterprise will be
able to enhance their products and services options in market which
will be offered to customers.

Potential customers-
• In development of this health and fitness application, deportation
customers for this app are athletes and youngsters as well as
professionals.
Potential risk and mitigating against
• Cost overrun- It is the first potential risk which is to be
identified in this development of health fitness application as
because the cost related to this launch of the application is around
$12,500 what because of its innovative features and new system
the cost can be overrun
• Delays in design- Desire and other potential risk in which due to
the limited resources designs can be delayed.
• Competition- There are different competitors of this new health
and fitness application such as MapMyRun fitness body and
many more.

Likelihood and impact
• Cost overrun- Very likely
• Delays in design- Very likely
• Competitors- Likely
Impact-
• Cost overrun- High
• Competition- High
• Delays in design- High

Risk management method
• Cost overrun- Checklists
• Competition- Brainstorming and evaluation
• Delays in design- Probability
PROJECT SUCCESS
Project success will be measured evaluating the capitals
of a critical discussion of decisions and by analysing the team
spirit excitement and joy of new products as well as services

CONCLUSION
After a brief analysis of a discussion , it has been that concluded
that diversifying the business is not easy and which have skills
expertise as well as knowledge. So discussions have been made
about project plan project scope project risk and project success.
Health and fitness application is essential and is to be developed
within three months for which the project has been initiated.
Therefore it is evaluated that it is critically necessary to focus on
development and new innovation in order to achieve competitive
benefits.

REFERENCES
Books & Journal:
Nguyen, 2017. Impacts of human resource development on
engineering, procurement, and construction project success. Built
Environment Project and Asset Management.
Cen, 2019, September. Project management success factors in an
Australian SME. In International Business Information
Management Association conference (34th: 2019).
Chiu, 2020. The role of technology readiness in individuals'
intention to use health and fitness applications: a comparison
between users and non-users. Asia Pacific Journal of Marketing
and Logistics.
Fernandes, 2018. Project management practices for collaborative
university-industry R&D: A hybrid approach. Procedia computer
science, 138, pp.805-814.