AstraPlc Project: Health and Fitness Application Promotion Plan

This project report outlines the development and launch of a health and fitness application by AstraPlc. The project encompasses a detailed plan, including the aim of the project, target customers (social media influencers, professionals, and youngsters), implementation of in-app analytics, and a four-month timeframe. The project scope covers app design, launch costs, social media integration, in-app purchases, app customization, and testing. The report also addresses potential project risks, such as delays in app design and competition, along with mitigation strategies. Project success is measured by client feedback, application downloads, and achieving estimated costs within the timeframe. The report concludes that executing the project plan is crucial for business management, emphasizing the importance of media situations, application customization, and more to ensure project success and maximize brand goodwill. The appendices include notes on the application's features, trainer support, and social media integration for promoting fitness lifestyles and healthy food products.

Project

Contents
INTRODUCTION...........................................................................................................................3
Project Plan......................................................................................................................................3
Project Scope...................................................................................................................................4
Project risk.......................................................................................................................................6
Project success.................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Appendix..........................................................................................................................................9

INTRODUCTION
The project follows effected document that involves dealings that are term to the scope of the
project as with the supervising, controlling, implementation other issues of the successful stop
the present project in all the project plan of AstraPlc that is small size management and
managing the service section in offering vitamin and as well as middle-based food supplements
(Ashcraft, 2022). The project plan involved so criteria for launching of health and as well as
fitness application in respect to diversify the concept of the business will stop the project
involved race, success and as well as scope of the plan.
Project Plan
The company of AstraPlc need to promote the health and fitness application that is need
to create the project plant that are as follows -
Aim of the project - The fundamental aim of management to promote d's application with
suitable product portfolio of the business in respect to gain the brand value of the management.
Title of the project – As it follows suitable purpose for the report is to promote an application
for health and as well as fitness.
Target customers - Social media influencers comma professionals and as well as youngsters are
there targeted audience for the application of the respective management.
Implementation of in app analytics - The application cover several sections like calories,
virtual trainer track calories tools and as well as other alternative for the application of fitness
that have positive outcomes by managing several blogs on fitness target and as well as fitness
schedule and so on (de-Madaria, and et.al., 2022).
Time frame - The management need 4 months in respect to promote this application.
Gantt chart - It relates to the project management technique that supports in promoting about
the project plan. It involves two section in that primary one will present the left inside criteria
and another hand second part is present the right side that cover timeline as well as other
schedules of the task as effectively and efficiently.

Project Scope
It follows suitable method that support in managing the limit for the task in as well as
promoting the deadline as well as the target that are linked to the respective project. In respect to
the respective management, the suitable target for promoting of the health and as well as fitness
application is to support and maximizing the brand equity of the management by presenting their

very term of food alternative facilities by providing their fitness blog and food products in the
application. As by providing convenience facility in the application it will support the customers
to support the management achieve their target and as well as offering the social media aspect in
respect to share their fitness schedule that support the management in respect to maximize their
brand equity and as well as good will and other downloading features for the application (Guo,
and Zhang, 2022).
 Design of the app - This application is created by concentrating on the personalization
aspect of the clients that involves their gender weight and so on. The aspect that have
presented is application are social sharing, pushing notification and managing their
control power and so.
 Launch cost - The suitable or average promoting cost for this application is around
40000 to 80000.
 Social media integration - The application have social media linking alternative that
enable clients to share their fitness schedules on various social media medium. The
management is also concentrate on targeting their social media influences by this they
will get effective term of fitness schedules.
 In app purchase - The application involves the criteria of frequent premium aspect that
need more term of payment in respect to available in the aspect of extra health and
regular basis of exercising advises through video and other images option that support
them personally and professionally with training schedule.
 App customization - These are certain aspect that support in managing the certain
requirement of the consumer that involve alternative application theme and as well as
other application store stock (Lawniczak, and et.al., 2022).
 Testing of app - It will also evaluated in the project scope to the test of the application
before its promotion. The compatibility examination will be presented by the project
manager or respective management in respect to decrease the risk and as well as issues.
 Launching of app - After evaluating the above factors and as well as challenges a
management can efficiently promoted their application by managing the mobile
application.
Project risk

Risks Probability Impact Owner Mitigation Plan
Cost Overruns Less Medium Project
executives
By the support of Gantt
chart, the project
executive can overcome
price and as well as issues
by monitoring their
development.
Delays in app
design
High Medium Software
designers
By concentrate on their
four months realistic
sections the company can
efficiently decrease the
opportunities of
application delaying.
Design and
compatibility
issues
Medium Less Software
designers
The designer and as well
as executive required to
create an efficient
architecture program of
presenting consumer
sections in as well as
prepare effective notes
that supports them in
overcoming there sections
of criteria.
Competition
from other apps
High High Project
executive
It has them to listen their
clients responds, social
media portable aspect and
evaluating challenging
goods that can support
them to decrease their risk

Project success
When the task accomplish their targets that was set in the standards planning and as well
as budget can effectively supportable for the management. In relation to respective management,
the project success linked to the health and as well as fitness application that can be evaluated by
the noticing their clients perspective and as well as their response from them (Winch, and
Sergeeva, 2022). By evaluating the download options of the application management can also
managers they are turnover. If the project of the management achieve their estimated level of
cost as with estimated period of time it will be effective for the respective management.
CONCLUSION
From the above report it has been concluded that the execution of the project plan is required for
the management of business in respect to my intent suitable data of their task about the aim, time
frame, and title and so on. Media situations, application customization in many more that are
related to the tasks with the project as with the plan in respect to overcome it.

REFERENCES
Books and Journals
Ashcraft, H., 2022. Transforming project delivery: integrated project delivery. Oxford Review of
Economic Policy, 38(2), pp.369-384.
de-Madaria, E., and et.al., 2022. The present and future of gastroenterology and hepatology: An
international SWOT analysis (the GASTROSWOT project). The Lancet
Gastroenterology & Hepatology.
Guo, K. and Zhang, L., 2022. Multi-objective optimization for improved project management:
Current status and future directions. Automation in Construction, 139, p.104256.
Lawniczak, M.K., and et.al., 2022. Standards recommendations for the earth BioGenome
project. Proceedings of the National Academy of Sciences, 119(4).
Winch, G.M. and Sergeeva, N., 2022. Temporal structuring in project organizing: A narrative
perspective. International journal of project management, 40(1), pp.40-51.

Appendix
NOTES - Management required to offer server terms of aspect by the promoting of new fitness
in other health application apps in the upcoming four months. This application will support in
managing the fitness lifestyle for the respective. In respect of complete the success of the project
it will deals with team members and several aspect that are need in this task.

NOTES - There are several trainer to supports in planning the schedule of the exercise of the
respective and as well as other courses as with them. It offers every advice to the respective
linked to the exercise ideas. The application is also share their progress in the social media and
respect to offer them healthy food products suitably. The application also covers and efficient
and influenced aspect that involves motivation to manage their result and monitoring of suitable
topic of the subject.

It will support the management in respect to provide sort of goods by developing the consumer
aware regarding the significance and suitable diet and make sure them to get achieve in their
fitness target. It will also support in maximizing the brand goodwill of the management and as
well as other technological factor for their effective challenge.

The management manages their partnership with the social media influencers in respect to
advertise their application in respect to influence their targeted consumers.