This strategic analysis report assesses AstraZeneca's position within the pharmaceutical industry. The external analysis includes a PESTLE analysis identifying political, economic, social, technological, environmental, and legal factors impacting AstraZeneca, along with Porter's Five Forces analysis evaluating competitive intensity. A TOWS framework summarizes key opportunities, threats, strengths, and weaknesses. The internal analysis examines AstraZeneca's resources and capabilities, including human resources, brand image, customer service, infrastructure, and product channels. Value chain and VRIO frameworks identify core competencies. The report concludes with an evaluation of AstraZeneca's overall strategic position and recommendations for future strategic initiatives. Desklib provides access to similar reports and study resources for students.
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