Project Presentation & Report: AstraZeneca's Fitness App Initiative

This report outlines AstraZeneca's fitness app project, detailing the project plan, scope, risks, and success metrics. The project plan includes a Gantt chart outlining tasks from project initiation to closure, covering aspects like market research, timeline development, and implementation. The project scope encompasses app design, social media integration, in-app purchases, app customization, and testing. Risks identified include cost overruns, delays in app design, compatibility issues, and competition from other apps, with mitigation strategies suggested. Success is measured using key performance indicators (KPIs) such as the number of users, cohort analysis, and active user engagement. The report references books and journals to support its analysis and provides an appendix with additional information about AstraZeneca and the project's objectives.

2. FY002 Project Presentation
and Report

Table of Contents
MAIN BODY..................................................................................................................................3
Project Plan......................................................................................................................................3
Project scope....................................................................................................................................3
Project risk.......................................................................................................................................3
Project success.................................................................................................................................4
REFERENCES................................................................................................................................1

MAIN BODY
Project Plan
Gantt chart
Task Mode Task Name Duration Start Finish Predecessors Resource
Names
Auto
Schedule
d
Launching Fitness
application by
AstraZeneca
109 days Tue
4/26/22 Fri 9/23/22
Auto
Schedule
d
Project initiation 20 days Tue
4/26/22
Mon
5/23/22
Auto
Scheduled Aim and objectives 10 days Tue
4/26/22
Mon
5/9/22
Auto
Scheduled Recruiting project team 5 days Tue
5/10/22
Mon
5/16/22 3
Auto
Scheduled Budget 5 days Tue
5/17/22
Mon
5/23/22 3,4
Auto
Schedule
d
Project planning 45 days Tue
5/24/22
Mon
7/25/22
Auto
Scheduled Market research 20 days Tue
5/24/22
Mon
6/20/22 5
Auto
Scheduled expert advice 10 days Tue
6/21/22
Mon
7/4/22 7
Auto
Scheduled Build the timeline 15 days Tue 7/5/22 Mon
7/25/22 8
Auto
Scheduled Financial resources 5 days Tue 7/5/22 Mon
7/11/22 7,8
Auto
Schedule
d
Implementation 37 days Tue
7/12/22
Wed
8/31/22
Auto
Scheduled
Alternative of
application 5 days Tue
7/26/22
Mon
8/1/22 9
Auto
Scheduled
Roles and
responsibility 25 days Tue
7/12/22
Mon
8/15/22 10
Auto
Scheduled in-house marketing 12 days Tue
8/16/22
Wed
8/31/22 12,13
Auto
Schedule
d
Monitoring 12 days Thu 9/1/22 Fri 9/16/22
Auto
Scheduled Risk implementation 10 days Thu 9/1/22 Wed
9/14/22 14
Auto Backup plan 12 days Thu 9/1/22 Fri 9/16/22 14

Scheduled
Auto
Schedule
d
Closure 7 days Thu
9/15/22 Fri 9/23/22
Auto
Scheduled Feedback 5 days Thu
9/15/22
Wed
9/21/22 16
Auto
Scheduled Testing 2 days Mon
9/19/22
Tue
9/20/22 17
Auto
Scheduled Success of program 2 days Thu
9/22/22 Fri 9/23/22 19,20
Project scope
App design and launch cost- AstraZeneca will use the different aspects in order to
including many factors which are related to social sharing, profiles, location, notification etc.
Design of app is necessary to make customer friendly so that it can be easy by peoples and

launching cost is related to managing all the accounting system of the applications regarding how
client can provide the benefit of pay with the app so that it help to manage all the billing function
by one software (Abdilahi, Fakunle and Fashina, 2020).
Social media integration- With the help of social media integration it can be analysed
that company will promote the applications to existing users as well as to those who are
connected with social media and also provide the access to IOS, android, play store etc.
In-app purchase- The in app purchase is related to the extra content and providing
relevant information regarding diet chart and all the training sessions that can be subscribed by
client in easy method.
App customisation- To customize the applications is depending on the expert advice as
well as feedback given by testing users another options of merchandising (El Bajta, Idri and
Toval, 2018).
Testing the app- T test the applications it is necessary to select random people from
organisations as well as other stakeholders so that they can provide honest feedback in order to
improving the service in better manner. Another way is to test on different software which is
necessary to provide the ideas of app development.
Launch the app- Fitness application will help AstraZeneca to improve the service and
providing different operating system and command of URL so that client can easily access to the
application (Garcia-Perez, Gheris and Bedford, 2019).
Project risk
 Cost overruns- This is the risk when budget set by company is fluctuated because of any
reason such as high coting of marketing and developing the application. Also, some of
the technical issue are affected the budget which impact negative on the reputations of the
company. It is important to fix the budget otherwise it impact on overall system of
budgeing.
 Delays in app design- It can be possible that there will be different faced by company in
order to delay the app design because developer are not providing positive response due
to fluctuation of budget it can be impacted on the reputation of the company so it is
necessary to provide the fix time to the application developer so that they will not delay
the designs of app (Jagtiani, Bach and Huntley,2018). Also, if management not providing
the approval for designing it can be resulted by delaying in application.

 Design and compatibility issues- There are different compatibility measure which help
for providing specific testing of software application and it suitability with other mobile
devices. Due to lack of consistency it can be impacted on the basis of hardware and
software that are requirement for necessary to testing phase.
 Competition from other apps- There are different applications are available in the market
so it is necessary to provide the attractive content which help to attract the client for
fitness application. After Covid people are focused on improving in order take care of
health (Jukova and et.al.,2019). It is very to enter in that market where already large
numbers of alternative options are used by customer. So it can be suggested that to
mitigate the risk it is necessary to more depending on research so that it help to stand in
the market.
Project success
To measure the success, it is necessary to measure the metrics on the basis of key performance
indicator (KPI) which are as follows:
Number of users- There are large number of people will be targeted for using the app and
at that’s time it is necessary to measure number of users so that it help to provide the idea of how
many of them are using or update the application accordingly (Mahdi, Mohamed Zabil and
Happala Naidu, 2021). On the basis of above diagram it help to provide the information of
tracking and related to giving the information for google pay store.

Cohort analysis- on the basis of above diagram it has been analysed that it is necessary to
use the measuring the success by getting user who are still using the application and active on it.
Further, it helps to provides the graph of how to improve the active user by cohort analysis in
order to providing better service to the users so that they can suggest to other people which
improving the reach of the application (San Cristóbal, Carral and Iglesias, 2018).
Active users- There are many people who download the application but nit active on it so
it impacted on reach of the application so it is necessity to provide the regulars notifications to
the customers so that they can use it regular basis. Large numbers of people are using the
application for Tracking those who are regular user in order to use the analytics of determine the
success factor (Wu and Dai, 2018).

REFERENCES
Books and journals
Abdilahi, S. M., Fakunle, F. F. and Fashina, A.A., 2020. Exploring the extent to which project
scope management processes influence the implementation of telecommunication
projects. PM World Journal, IX, pp.1-17.
El Bajta, M., Idri, A. and Toval, A., 2018. Software project management approaches for global
software development: A systematic mapping study. Tsinghua Science and
Technology, 23(6), pp.690-714.
Garcia-Perez, A., Gheriss, F. and Bedford, D., 2019. Developing a Knowledge Metrics
Strategy–A Project Plan. In Designing and Tracking Knowledge Management Metrics.
Emerald Publishing Limited.
Jagtiani, J., Bach, C. and Huntley, C., 2018. Leveraging big data from open source to improve
software project management. IEEE Engineering Management Review, 46(1), pp.65-79.
Jukova, E. E. and et.al., 2019. Planning a new business: typical mistakes of a business plan in
the service sector. Journal of Environmental Management & Tourism. 10(3 (34)). pp.441-
447.
Mahdi, M.N., Mohamed Zabil, M.H. and Happala Naidu, H., 2021. Software project
management using machine learning technique—A Review. Applied Sciences, 11(11),
p.5183.
San Cristóbal, J.R., Carral, L. and Iglesias, G., 2018. Complexity and project management: A
general overview. Complexity, 2018.
Wu, D., Li, J. and Dai, Q., 2018. A multiobjective optimization method considering process
risk correlation for project risk response planning. Information Sciences, 467, pp.282-
295.
1

Appendix –
2

Astra Plc is one of the largest company of UK that deals with more than 10,000 products.
3

The aim of the presenting project is to make people healthier in order to complete the
requirement of health assessment.
Virtual Trainer who plans your workouts and coaches
along
4

•Suggest work out ideas
•Sharing progress on social media to facilitate healthy behaviourchange
•features: result tracking, motivation to keep going, socializing, and even education on thetopic.
More productvariety
•More markets aretapped
•Companies gain more technologicalcapability
•Economies ofscale.
•BrandEquity
•Risk factor isreduced
5

Youngster are the one who are possessive about their health.
For those individual who are above 40 years and suffered the problem of obesity.
Social media influencer are help to promote the application.
To manage the risk the organization can use strategies that are related to risk acceptance
6

Risk transference.
Risk avoidance ands risk reduction.
7

Risk and mitigation strategy will be followed by company.
Rajak, M. and Shaw, K., 2019. Evaluation and selection of mobile health (mHealth) applications
using AHP and fuzzy TOPSIS. Technology in Society, 59, p.101186.
8

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