BM461 Global Business Environment: AstraZeneca's SWOT and Impact

This report provides a comprehensive analysis of AstraZeneca's global business environment, focusing on a SWOT analysis and its operational impact. The introduction highlights the significance of the macroeconomic corporate environment and introduces AstraZeneca as a case study. The SWOT analysis details the company's strengths, such as its diverse product range and global presence, and weaknesses, including drug supply crises. Opportunities like expansion in emerging markets and investment in biotechnology are discussed, along with threats from competitors and regulatory changes. The report then examines the impact of these factors on functional areas, specifically marketing and human resource management, considering elements like Brexit and the COVID-19 pandemic. The conclusion emphasizes the importance of understanding a company's internal and external positions for effective strategic management and market confidence. The report references books and journals related to global business and organizational communication to support the analysis.

GLOBAL BUSINESS
ENVIRONMENT

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................4
SWOT ANALYSIS.................................................................................................................................4
FUNCTIONAL AREAS..........................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................6

INTRODUCTION
The macroeconomics corporate environment which influences the organization's operations in
both positively or negatively is referred to as the globalized economy. There are indeed a number
of models that can help a firm determine whether explicit or implicit elements of the company
are important. AstraZeneca is indeed a Britain Globally operating pharmaceutical and
biotechnology company that was chosen for this project. Its headquarters are in Oxford, England,
and it has been founded in 1999. It includes a range in major illness decisions in order cancers,
heart, digestive, infectious, pulmonary and inflammatory. This analysis that follows is based
upon on Swot and several functional departments related to the organization as determined by
the PESTEL study, including appropriate results and conclusions.
MAIN BODY
SWOT ANALYSIS
Such approach is considered as an internal examination of a corporate growth based on its
inherent resources, but it aids in determining the company's performance, flaws, development
possibilities, and hazards. The following study is based on AstraZeneca's organisational
structure.
Strengths
This company claims that such strongest point comes to its diverse commodity range,
international presence, and, most importantly, the innovation and passion of its employees.
Nexium, Seroquel, Crestor, Arimidex, and Symbicort are among the ten products it sells
internationally. That style's global footprint also is growing since it is starting to reach
indications of development in Global, where their company has grown by more than 200 percent
during last four years. Aside from of the company's international prominence, the specific
Endeavour is a membership of a Medical Research and Manufacturers association.
Weaknesses
The organization's fundamental flaw is that it has been impacted by drug supply crises, such as
those in the instance with Cefotan. Cefotan is already in limited supply associated with

production problems, and indeed the company near 0% supply at one time. Again for past
several years, AstraZenecais has been fighting serious fights. Consumers' indigestion medicine
Nexium was recently tried to sue, with the assertion that now the company requested to conserve
customer base and company profits as that of the copyright on everyones antimicrobial therapy,
Prilosec, was just about to lapse, by launching a humongous and deceptive advertising and
affirmation campaign to delude people into purchasing Nexium.
Opportunities
By terms of potential, the company has a lot to be thankful for. Their early performance in
countries like as Russia, North America, and Southeast Asia, for example, could offer up a range
of opportunities. By addition, your company is increasing interest in alternative treatments,
particularly for illnesses that are now harder to cure, such as diabetes and high blood pressure.
As shown by the creation of Galida and Crestor, the company has the ability to produce
blockbuster pharmaceuticals. Another of the greatest potential for the company is to improve and
create anticancer drugs. Biotech investment might also produce or show to be a significant
opportunity for investors.
Threats
Rivals are the most significant challenge and danger that AstraZeneca may face. This company
claims that perhaps the purchases will help them develop its domestic biotech knowledge base,
although other experts disagree. Furthermore, there are numerous issues and uncertainties to
either the business, particularly given the current state of the drug companies. Updates of laws
and policies are yet another factor that affects a current business. Such concerns, if it is not
closely monitored and addressed, might have a significant impact on AstraZeneca's growth.
FUNCTIONAL AREAS
Every factor has an impact on AstraZeneca's advertising because, as a result of the Brexit battle
in the business community, countries such as the United Kingdom and Europeans have changed
their economy and market laws, which has a significant impact on the organization. It also faced
financial difficulties, as well as difficulties with labor and industrialization. Such fight has an
impact upon on enterprise worth because of institution includes multiple loyal customers in

various locations, however the business is unable to extend out to more customers globally and
has a specific area in which to provide their offerings.
Every factor has an impact upon AstraZeneca's marketing and sales in the globalized economy.
Because with the shutdown scenario, poverty is at an all-time high throughout pandemics, and
material availability is likewise at an all-time minimum. Buyers are unable to pay higher prices
for goods and are afraid of contracting a disease; consequently people don't really purchase
clothing. Individuals were unable to access shops or businesses mostly during shutdown, thus
they had no choice but to spy on others.
The element of AstraZeneca's personnel management became affected by Brexit since countries
changed their stance and their social interactions became ineffective. Individuals must also
adhere to national laws and regulations, because these persons are tasked with conducting
business in other countries. HRM didn't get the distance or vision to represent a wide area, and
they only had a few stations.
The whole factor seems to have an impact on AstraZeneca's personnel management. Mostly
during disease outbreak, the country experienced a high unemployment rate, and staff members
throughout business organisations were left with little to do. Individuals devised a number of
strategic planning, but none of them proved to be as advantageous as they would have hoped.
CONCLUSION
It’s been concluded that analyzing the international and domestic position of a business is an
interesting report with each enterprise in terms of maintaining the company's practical workings.
This is necessary to discover the leadership's competitive advantages in order to achieve market
confidence by understanding its positive and negative aspects, and thus it is necessary to
investigate in order to run the firm properly. As a result, this available evidence the corporation's
Situational analysis in relation to the PESTEL analysis, as well as various management units that
are linked to it, in order to gain a better knowledge of the notion of world of business.

REFERENCES
BOOKS AND JOURNALS
Chan, K. C., Fung, A., Fung, H. G. and Yau, J., 2018. A conceptual framework for instilling a
global mindset in business students. Journal of Teaching in International Business, 29(1), pp.4-
19.
Musah, A. A., Zulkipli, G. and Ahmad, N. S. I., 2017. Relationship between Organizational
Communication and Job Satisfaction in Temporary Work Environment: An Empirical Study of
Plant Turnaround Workers. Global Business and Management Research, 9(1s), p.73.
Ville, S. and Wright, C., 2019. Buzz and pipelines: knowledge and decision-making in a global
business services precinct. Journal of Urban History, 45(2), pp.191-210.
Zgheib, P. W. ed., 2017. Entrepreneurship and business innovation in the Middle East. IGI
Global.