AstraZeneca's Key Drivers: HRM & Marketing Operational Impact

This report provides an analysis of AstraZeneca, a global biopharmaceutical company, focusing on the impact of key drivers on its Human Resource Management (HRM) and marketing operations. It includes a SWOT analysis identifying the company's strengths, weaknesses, opportunities, and threats. The report highlights how entering new markets impacts HRM, requiring effective hiring processes to secure skilled personnel. AstraZeneca's marketing operations benefit from skilled teams and effective strategies, crucial for maintaining competitiveness. The analysis concludes that leveraging strengths, such as its established market presence, is vital for enhancing both HRM and marketing operations and expanding into new markets. The report emphasizes the importance of understanding key drivers for organizational success.

Portfolio Paper 2 and
Operationa Impact
Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT analysis of AstraZeneca.............................................................................................2
Impact of Key drivers on Human resource management of AstraZeneca..............................3
Impact of Key drives on marketing operations of AstraZeneca.............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment involves the overall environment in various sovereign
countries which are influenced by various other environmental factors such as political, social,
economical and legal. The following report has taken AstraZeneca as the chosen company. It is
an Anglo-Swedish global biopharmaceutical and research company established in the year 1999
and is headquartered at Cambridge, United Kingdom. The following report will focus on
analyzing key drives of the company based on the previous project along with its impact on the
marking as well as HRM operation on the business. AstraZeneca is an Anglo-Swedish global
biopharmaceutical and research organisation established in the year 1999 and is headquartered at
Cambridge, United Kingdom. The report will cover a description of the organisation’s strengths,
weaknesses, opportunities and threats with the help of SWOT analysis.
MAIN BODY
AstraZeneca is driven and led by scientific research and innovation in its pharmaceutical
sector that is used by millions of people across the globe. With the help of SWOT analysis the
potential threats and opportunities for organisation are being identified along with its strengths
and weaknesses (Нурмагомедова, М. К. And et. al., 2020).
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Source: https://www.educba.com/swot-anal
SWOT analysis of AstraZeneca
SWOT analysis is an effective tool that it is used by organisations to identify their
strengths and weaknesses along with upcoming opportunities as well as threats (Meskauskas and
et. al., 2020). SWOT of AstraZeneca is as follows:
Strengths Weaknesses
 AstraZeneca is ranked among the top
innovators in pharmaceutical and
biomedical research that makes it
among the top companies in the
medical sector across the globe.
 The company receives high amount of
research and development funds from
government which it invests carefully
that makes AstraZeneca among the
leaders in its industry.
 The company holds strong financial
performance across medical sector and
 The company has been through certain
controversies that relates its bad image
among the people (Raboaca and et. al.,
2020).
 The company's medicines and drugs
have faced many failures that led to
operational losses for the organization.
 AstraZeneca lacks in inspirational
leadership when it is concerned with
the top level management and its
leader.
 The investments on research and
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is most favored by the governments
where it operates.
 AstraZeneca has approved its drug
manufacturing from various regulatory
bodies across the globe that gives it a
legal support
development into the pharmaceutical
industry may not have fixed returns.
 Frequent changes in the legal structure
of other countries in the tax rates as
well as medical policies had led to legal
dilemmas for the company
Threats Opportunities
 The company has threats that it may be
acquired or amalgamated into the
wealthier and bigger companies that are
looking for it for a long time.
 The trend of generic medicines has
been felt in the recent years across the
world that main lead to the reduction in
revenues of the AstraZeneca company.
 During covid-19 the company has
produced many doses of vaccines that
were having high cost and company
had run out of funds at a time.
 Political uncertainties such as Brexit
may rise and could lead to the potential
damages to the company and its
operations.
 The company has witnessed vast
growth opportunities in emerging
market that can be the future drivers for
growth (Treves and et. al., 2020). For
instance, during COVID-19
AstraZeneca has performed exemplary
and had been among the leading
producers of vaccines.
 Rising spending off government on
healthcare through its programs such as
Obamacare in Medicare (Agyekum, E.
B., 2020).
 The growth of aging population across
the world has led to a significant
opportunity for AstraZeneca to grow.
Impact of Key drivers on Human resource management of AstraZeneca
Human resource management of the company is highly impacted by their opportunity to
enter new markets. It would require the company to develop the process of effective hiring of
personnels who are talented and skilled as well. In addition to this, HRM of the company is
effective in providing skilled personnel to the marketing operation of the company resulting in
optimal performance relative to marketing( Steiber and Alänge, 2020). Furthermore, in order to
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gain competed advantage in the market the company can utilize HRM to attain personnel who
will provide high level of consumer service leading to optimal level of consumer satisfaction.
Furthermore, the company can utilize its key strength of being a well-established company in
order to attract talented personnels. This will allows the business to expand its business operation
in new market and eliminate the weakness of operating in an restricted market.
Impact of Key drives on marketing operations of AstraZeneca
AstraZeneca is driven and led by scientific research and innovation in its pharmaceutical
sector that is used by millions of people across the globe( Wang, 2018). The company has a
massive range of products and service that allow the company to have a broad marketing
operation. This makes it crucial for the company to have highly skilled and talented personnel
within its marking teams. In addition to it’s the company is known for its making strategies that
allow it to attract consumers in an optimal manner. Even though there are various competitors in
the market that can negatively impact the marking strategies of the company. The marketing of
the company plays a necessary role and can highly impact the presentation of business. The
company has to focus on building its marking operation through utilizing their strength of
being a well-established business in the market in order to gain market competitiveness. It will
also allow the business to expand its operations in new market with relative ease (Webber and
Paton, 2021).
CONCLUSION
From the above report it had been concluded that, it is important for an organization to
understand its key drivers and how it can impact on various operations of the organization. The
above report was able to conclude that the chosen organization can utilize its strength of being a
well know business in the marketing in order to enhance its marking operation. In addition to
this, it can also enhance its HRM operation by hiring capable workforce who will help the
organization to eliminate it weakness of poor international presence in the market. In the above
report there had been an analysis of an organisation with the help of SWOT to identify its
strengths, weaknesses, opportunities and threats. The identification of potential internal strengths
and weaknesses of the company would give opportunities for its development and growth. The
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report had also been explaining its threats that should be foreseen by a company to tackle
upcoming challenges.
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REFERENCES
Books and Journals
Steiber, A. and Alänge, S., 2020. Corporate-startup collaboration: effects on large firms' business
transformation. European Journal of Innovation Management.
Wang, S., 2018. Sustainability frameworks: Green chemistry and sustainable engineering in
pharmaceuticals. In Sustainable Innovation and Impact (pp. 45-53). Routledge.
Webber, A. and Paton, N., 2021. Two-thirds would get Covid-19 vaccination when
offered. Occupational Health & Wellbeing, 73(1), pp.5-5.
Meskauskas, Z. and et. al., 2020, July. XAI-Based Fuzzy SWOT Maps for Analysis of Complex
Systems. In 2020 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE) (pp. 1-
8). IEEE.
Raboaca, M.S. and et. al., 2020, June. SWOT of renewable energy sources in Romania. In 2020
12th International Conference on Electronics, Computers and Artificial Intelligence
(ECAI) (pp. 1-4). IEEE.
Treves, A. and et. al., 2020. The reintroduction of Castor fiber in Piedmont (Italy): An integrated
SWOT-spatial multicriteria based approach for the analysis of suitability
scenarios. Ecological Indicators, 118. p.106748.
Нурмагомедова, М. К. And et. al., 2020. SWOT-анализ как метод экономического анализа
предприятия. Экономика и предпринимательство, (7). pp.1209-1213.
Agyekum, E. B., 2020. Energy poverty in energy rich Ghana: A SWOT analytical approach for
the development of Ghana’s renewable energy. Sustainable Energy Technologies and
Assessments, 40. p.100760.
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