This report provides a comprehensive analysis of AstraZeneca's strategic management and sustainability within the pharmaceutical industry. It begins with an introduction to strategic management principles and applies them to AstraZeneca, a Swedish multinational pharmaceutical and biotechnology company. The main body of the report evaluates the UK and global pharmaceutical industries using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors. It then analyzes AstraZeneca's competitive environment using Porter's Five Forces, assessing the threat of new entrants, the bargaining power of suppliers and buyers, and the threat of substitute products. The report concludes with a summary of the findings, highlighting key strategic considerations for AstraZeneca in a dynamic and competitive market. This report is a valuable resource for students seeking to understand strategic management concepts and their application in the pharmaceutical sector, offering detailed insights into the industry's challenges and opportunities.
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