University Business Plan: At Your Door E-commerce Service Analysis

This report presents a comprehensive business plan for an e-commerce venture called "At Your Door," designed to provide convenient and secure luggage delivery services. The plan includes an executive summary outlining the service's objective to facilitate hassle-free home delivery of luggage wit...Read More

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Name of the student
Name of the Univesity
Authors note

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Executive summary
The purpose of the study is to determine the feasibility of opening an e-commerce business "At
Your Door" service. The service is designed to be deployed on the Internet and will help the
people to move their valuables household and belongings most safely and conveniently. The
objective of the company is to provide hassle-free services of home delivery of luggage with a
"bug tracking" option. Due to the fast-growing need for rented houses, jobs persons keep moving
from one place to another. Safety and Convenience are the priority of "At your Door" services,
which makes it a good option for users to shift their homes. The services are easy to use and
accessible using the Internet. Thus, users can choose the weight, address, and other things related
to the home delivery of luggage.

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Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................3
Plan for hiring and retaining competent..........................................................................3
Motivated employees for your business..........................................................................5
Advertising plan...............................................................................................................6
Pro-forma Income Statement...........................................................................................8
Pro-forma Balance Sheet.................................................................................................9
Marketing expenses.......................................................................................................10
Conclusion.........................................................................................................................10
References..........................................................................................................................11

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Introduction
Across the world, the need for services related to home delivery of luggage and valuables
are rising and in the market. While traveling, carrying luggage becomes a tedious task, and when
it comes to airports, there is a limit on the weight of luggage that users can carry, and to carry
more than the threshold, the users have to bear extra baggage charges, which are very high. At
Your Door" does not put a bar on luggage capacity and thus becomes a feasible and affordable
option for all, be it, students, professionals or old age people, etc. The company keeps the safety
of users' luggage at first in the priority list and provides users a tracking option so that they can
monitor their luggage from anywhere.
Discussion
Plan for hiring and retaining competent
Territory assessment
 Income and age average of the people.
 Eligible senior lives in the population.
 Total number of people resides in the population
 Any geographical separation.
Target audiences
 The number of the minority in the population.
 The number of people with disabilities.
 The number of senior citizens in the population.
Needs

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 Targeting countries based on ED?
 Targeting countries based on demographics?
Location
 Areas/cities/countries that need to be targeted for this job.
 The location where the potential audiences can be found.
Tools
 How to reach targeted audiences.
 What kind of messages need to send to meet their needs.
 Any other ways to reach those targeted audiences.
Communication
 What kind of action need to be taken for recruiting the people each week.
One of the most critical requirements of running a business is that of a smart plan for
recruiting and retaining competent employees(Mo & Yuanyuan, 2020). These employees are the
asset of any company because employee turnover affects the company more than any other loss
that the company may face. Hence, it is one of the most critical issues in running a business and
needs to be dealt with specific strategies that lower the risk of employee turnover. This paper
will focus on those strategies that might prove to be helpful in this regard(Jiang & Zhang, 2016).
The most important thing to take care of is to inform the employees before-hand that
what tasks they will be required to perform(Liewendahl & Heinonen, 2020). Give them a
complete description of the nature of their job and what are the expectations of the company
from them. In this way, only that employees will proceed further who will feel comfortable with

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the nature of the job and who would be looking forward to a long-term commitment with the
company. Putting work pressure on an employee after they are recruited to increase the risk of
employee turnover. Therefore, the most effective strategy in this regard is to give a
comprehensive description of the expectations that the company has from its new hires(Jones et
al.,2017).
Motivated employees for your business
A motivated staff is the key to success for any business organization, whereas a
demotivated staff hinders the growth and seriously effects the performance of any business
organization. Therefore, business owners must motivate their employees. The needs, aspirations,
and expectations of every employee are different. Hence, the owners need to know their
employees personally so that the owners may motivate them according to their needs(Guo et
al.,2017). There are various ways to increase employees' motivation and the most effective one
acknowledging and praising the employee for his performance. It is human psychology that a
person feels positive energy and a new enthusiasm to perform even well if the previous work
receives recognition from the employer. Therefore, this is the easiest way to keep the employees
motivated as it costs nothing and gives a lot in return in the form of far better performance from
the employee. Managing director at Globoforce, Sarah Payne says, "One of the best ways to
motivate your people is through appreciation and recognition – the more frequent, the better
(Rahman & Casanovas, 2017)."
Moreover, instead of developing a boss-employee relationship, develop a mentor like a
relationship with the employee. In this way, the employee will experience a sense of
belongingness with the employer and will build family-like sentiments(Li & Muckstadt, 2016).

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These sentiments will motivate him to work at his best because the success of his company will
be his success.
Lastly, if any of the strategies do not work to keep the employees motivated, then the
employer should go for promotions, increments, or an increase in salary. This will help the
employee to recognize the responsibility that is upon him, and he will stay motivated because the
company will be then paying him more than before for his efforts. It will also motivate him to
work hard because he will then expect more promotions and increments, and for that purpose, he
will leave no stone unturned(Sims, 2018).
Advertising plan
Selected advertisement Objectives of the advertising
campaign
Time frame
Facebook  There are various ways to
promotes the products on
Facebook pages. The
company can create a
Facebook page and
establishes its brand and
show it to the people.
 Promoted post is an
excellent idea to reach
various people. Once the
users liked its Facebook
Six months

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page, then the users will
be able to see the post
shared by the company.
YouTube  Collaborating with the
known YouTubers
can be a great idea. It
builds trust among the
viewers if it is
promoted by their
favorite YouTubers.
 Many YouTube
channel have a mini-
series of 20 minutes.
If the company
promotes its brand
during this show, then
it can be of great
benefit to the
company as many
viewers will come to
know about the brand.
One year

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Pro-forma Income Statement
From the above table, it can be observed that the profit of the company after deducting
tax was $310000 in 2018 and $340000 in 2019, which indicates that this newly introduced
company is running in profit consecutively two years.

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Pro-forma Balance Sheet
From the above table, it can be observed that the assets of the company were $554374 in
2018 and $610968 in 2019, which means that the assets of the company have been increased
similarly the liabilities the company has been increased from $90266 in 2018 and $90408 in
2019.

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Marketing expenses
Conclusion
Every person desire for safety and Convenience while moving their valuable items and
luggage. Some people even have some memories attached to the things they want to be taken
care of while shifting. The number of people moving somewhere due to some reasons are
increasing every day, and most of them want to have some tracking service for their luggage. A
careful study of the above information gives a conclusion that At Your Door services would be
economically, technically, and socially feasible. Increasing traffic and pollution will be a big
challenge for the company. It is highly recommended for "At Your Door" services to welcome
with open arms the new technology, talent, and opportunities as there are many opportunities due
to the increasing demand of the services that the company offers and it can be said that there is a
proper scope for the company.

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References
Guo, J., Wang, X., Fan, S., & Gen, M. (2017). Forward and reverse logistics network and route
planning under the environment of low-carbon emissions: A case study of Shanghai fresh
food E-commerce enterprises. Computers & Industrial Engineering, 106, 351-360.
Jiang, W., & Zhang, Y. (2016). E-commerce Planning and Implementation of SELOT
ENVIRONMENT Co., LTD. DEStech Transactions on Social Science, Education and
Human Science, (eeres).
Jones, S., Deckers, C. M., Strand, D., Bissmeyer, H., Bowman, W. J. W., & Mathe, D. G. (2017).
Succession planning: Creating a case for hiring new graduates. Nursing
Economics, 35(2), 64-87.
Li, J., & Muckstadt, J. (2016). Practical Inventory Planning Strategies for E-Commerce. Cross-
Functional Inventory Research, 10, 169.
Liewendahl, H. E., & Heinonen, K. (2020). Frontline employees' motivation to align with value
propositions. Journal of Business & Industrial Marketing.
Mo, W., & Yuanyuan, C. E. N. (2020). U.S. Patent No. 10,565,543. Washington, DC: U.S.
Patent and Trademark Office.
Rahman, M. A., & Casanovas, L. (2017). Strategies to Predict E-Commerce Inventory and Order
Planning. International Journal of Technology Diffusion (IJTD), 8(4), 17-30.
Sims, L. (2018). Planning Your E-commerce Strategy. In Building Your Online Store With
WordPress and WooCommerce (pp. 13-22). Apress, Berkeley, CA.

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