Analysis of Atelier Chiang Mai's Vision: SG7001 Report

This report analyzes the vision of Atelier Chiang Mai, a clothing retailer, focusing on its strategy, operations, and partnerships. The analysis uses the 4Vs framework (Volume, Variety, Variability, and Visibility) and the SQFD&C (Speed, Quality, Flexibility, Dependability, and Cost) performance attributes to evaluate the company's characteristics. The report assesses each attribute, providing justifications and implications based on the case study. The retailer aims to produce high-quality products with a focus on design, maintaining high volume and variety while addressing challenges in variability and visibility. The report also examines the speed, quality, flexibility, dependability, and cost aspects of the operation, offering insights into potential improvements and strategic considerations. The analysis draws upon the case study and relevant literature to provide a comprehensive overview of Atelier Chiang Mai's operations and strategic positioning within the retail sector.

STRATEGY OPERATIONS
AND PARTNERSHIP

VISION
Atelier Chiang Mai is one of the clothing retailers that has established two years. This retailing
store particularly focused upon clothing and its varieties and it is being established by two
fashion lovers. Moving forward with the vision of producing high quality products the retailer
was able to withstand the competition in the retailing sector for 2 years.
MAIN BODY
Vision
Quality
(4 Vs &
SQFD&C)
Evaluati
on (e.g
High /
moderate
/ low)
Description &Justification Implications
Volume High Atelier Chiang Mai is a clothing
retailer that will focus more
upon fashion and designing
product. In order to maintain the
best quality, the retailers focus
upon minimum order and will
deliver them and the highest
quality. They aim at producing
30 pieces with the stipulated
sizes for design (Dawson, J. and
et.al, 2020).
Upon maintaining this high
remarkable value with regards
to volume, the company will
have to ensure the stage cost
and will have to modify the
volume.
Variety High The company aims at producing
different varieties of clothing
designs. Whatever kind of
design the order demands the
company will give them that
particular design with all the
The inventory turnovers as
well as the customer reviews
will be gathered upon
analysing the varieties that
will have to be designed and

specifications and details that are
to be included in a creative and a
productive manner (Fordeyn, S.,
2018). The company has a team
of European designers which are
excelled in producing different
fashion brands for example
Galliano, Diane Von
Furstenberg and Sonia Rikyel.
delivered.
Variabilit
y
Low Variability standards with
regards to this particular retailer
is compared to be a little low
since the company only focuses
upon a particular nature of
service (Wu, H. and et.al, 2017).
The method of delivery services
only confined to a particular area
and therefore the variability is
considered to be low.
The common issues that are
arising as a part of the service
will have to be analysed and
therefore the strategies in
extending and rendering
services are maintained in
increasing the variability
standards.
Visibility Low The visibility with regards to the
company is said to be a little
love because it is situated at the
remote areas and therefore the
customer base is said to be little
law when compared to the other
designers (Wieland, A., 2021).
By focusing upon extending
and changing the place of the
retailing, the company will be
made visible to many
customers.
Speed high The speed of making the design
is accurately high where the
company takes the orders and
then with in the stipulated time
the process as well as the
The retailer will have to
maintain this over a long run
to withstand the profitable
conditions.

delivery will be completed.
Quality high Atelier Chiang Mai is known for
maintaining the quality of its
products. The sore for this
purpose accepts very few
designs in order to deliver a
good output.
As of now the quality is no
where diminished. The
company will have to focus
upon exploring more strategies
to improve designs.
Flexibility
Dependab
ility
Cost
moderat
e
high
Moderat
e
The terms of flexibility is said to
be moderate with respect to this
retailer since it is only accessible
to few locations and many
customers are not aware of it.
The company’s dependability is
said to be high in case of its
chain of suppliers which are
minimum.
The cost of the products that are
designed are said to range from
moderate to high depending
upon the design and the quality.
The retailer will have to
improve upon its area of
supply in order to be more
flexible in reaching the
customers.
The company will have to
improve its chain of supply
rather than depending upon the
ones that are usually bane to
the company.
The company will have to
adopt to pricing strategy to
make it mode stable.

REFERENCES
Books and journals
Dawson, J. and et.al, 2020. The retailing reader. Routledge.
Fordeyn, S., 2018. Isolation and Identification of Nitrogen-Fixing Symbionts in Wild Legumes
of Northern Thailand: a Prospect for Tropical Agriculture (Doctoral dissertation, Ghent
University).
Wu, H. and et.al, 2017. A distributed ledger for supply chain physical distribution visibility.
Information. 8(4). p.137.
Wieland, A., 2021. Dancing the supply chain: toward transformative supply chain management.
Journal of Supply Chain Management. 57(1). pp.58-73.
Online
Atelier Chiang Mai [Online]. Available through: < Professional Apparel Manufacturer in Asia –
Clothes Production Partner In Thailand Asia (chiang-mai-clothing.com)>
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