ATHE Level 4 Management: Corporate Social Responsibility Report

This report provides a comprehensive overview of Corporate Social Responsibility (CSR), exploring its definition, background, and evolving attitudes. It delves into the regulatory frameworks, environmental, economic, and social issues associated with CSR. The report examines the benefits of CSR for employees, analyzes its impact on supply chain management and business strategy, and identifies potential conflicts. The content includes an introduction to CSR, followed by a detailed discussion of various aspects such as explanations of CSR, background, and changing attitudes, regulatory frameworks, environmental, economic, and social issues, benefits to employees, impacts on supply chain management, and the impact of CSR on business strategy and conflicts. The report also includes sections on the benefits to employees, supply chain management, impact on business policy, and conflicts. It concludes with a summary and references. This report is designed to provide a thorough understanding of CSR principles and practices, highlighting its significance in modern business operations.

Corporate Social responsibility

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Explanation of CSR..........................................................................................................3
1.2 Background and changing attitude towards CSR.............................................................3
1.3 Regulatory framework of CSR.........................................................................................3
1.4 Environmental issues in CSR............................................................................................4
1.5 Economic and Political issues in CSR..............................................................................4
1.6 Social and community issues in CSR...............................................................................5
TASK 2............................................................................................................................................5
2.1 Benefits of CSR to the employees.........................................................................................5
2.2 Analysis of impact of CSR on the supply chain management...............................................6
2.3 How policy of CSR impacts on business...............................................................................6
2.4 Impact of CSR on business strategy......................................................................................7
2.5 Conflicts that can occur..........................................................................................................7
Project 2...........................................................................................................................................7
TASK 1............................................................................................................................................7
TASK 2............................................................................................................................................7
TASK 3............................................................................................................................................8
Paper for senior management team..............................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Corporate social responsibility can be considered as an approach that is being
used in business for the contribution to the sustainable development. This is done by providing
various benefits and advantages such as social, economic and environmental as well to all the
partners including the stakeholders also. In business as well, this approach can contribute to
various factors such as sustainable development, which means the utilization of resources in such
a way that it can stay preserved for the future generation as well so that they can also take the
benefits, which the current generation is taking from them. It also helps in delivering various
social, economical and environmental benefits for all the involved stakeholders.
TASK 1
1.1 Explanation of CSR
CSR refers to the corporate social responsibility which means the conscience of the
corporate. Various topics are covered in this aspect such as human rights, health and safety
etc. It can also be considered as a form of self regulation integrated in a business model. The
process involves various short term costs that may not provide benefits to the company but
can ensure the environmental and social change. Different people have their different
concepts over it, as some think it as an oxymoron, some as a distraction , specially it is
according to the lawful pursuit of profits. There are various initiatives and benchmarks of the
CSR which are discussed as under :
 The Global Reporting Initiative (GRI), which offers a way of presenting information relating to
CSR activities;
 The SA 8000 standard, created by Social Accountability International (SAI), which takes into
account the principles established by the International Labour Organization (ILO);
 The OHSAS standard, which is a system for managing occupational health, hygiene and safety;
 Scoring systems for socially responsible investing (SRI)
These are the benchmarks and initiatives of the corporate social responsibility that can help the
business in achieving various positive outcomes in a shorter and a faster rate.
1.2 Background and changing attitude towards CSR
As there was necessary spending on the corporate social responsibility, it acts as a piece of
legislation. It depends on the number of problems increasing on the pubic and environmental

concerns. When considering the changing attitude towards CSR, it is essential to understand the
fact that in 1960, an organization for increasing the economic corporate was developed in order
to understand all the necessary rules and regulations , with which their focus was the
achievement of economic growth that can stay stable and sustainable as well. Along with it, they
focused on increasing employment and the control over finances as well. After a few years, CSR
was started used conventionally. Various strategies have been used such as OECD’s etc. which
can be helpful in stimulating the act of National treatment and compliment the foreign
investment review. Then, in 1985, another international strategy was developed in order to have
a more stable economy that can help in maximizing the rate of economy of the world and help it
from removing from various issues, either socially, economically or politically along with the
poverty issues as well. Change in economic conditions also leads to the attitude of people in a
change towards the corporate social responsibility. The businesses these days act quite more
sensitive because of the issues they have to face in communities along with their field activities.
A narrow representation in front of people is observed as the profits and advantages only but in
reality, it is beyond the imagination.
It considers all the facts and figures people face while interacting with each other. Some
face communication issues while some face confidence issues. The more and more growing
awareness of the businesses can gain a competitive advantage over this but for developing the
confidence level between the customers, it can be done by the help of corporate social
responsibility only. The people, consumers pays attention to the quality and service of the
product but along with it, they also checks the overall production rate of the company. Along
with it, what are the influences of using that products and services on the environment has also
been considered. A huge number of businesses are interested in the corporate social
responsibility because of the fact that it helps in staying away from these issues, thus the
business can focus on the achievement of all its targets and goals more effectively. From the
roots of the corporate social responsibility, along with it, a business should also consider the
other factors which are essential for maintaining the effectiveness and promptness of the
business. Various other social factors are also considered as a reason that are behind the
changing attitude of the people towards corporate social responsibility. The term has received a
lot of attention since a long time. It also helped various businesses in preventing from the
financial crises by including a number of strategies. It also included that the companies should
focus on environmental and social issues which includes the integration of minority groups,
inequality in gender, outcomes of the decision making process.
1.3 Regulatory framework of CSR
The regulatory framework for CSR can be discussed as following :
Health and safety legislation

There is a huge range of laws and legislations regarding the health and safety of humans
in the corporate social responsibility. The occupational illness is related to the health, but
somewhere it is also linked with the business.
ISO 26000 social responsibility
This framework helps in guiding and providing a specific direction that can help the
company to work in a functional manner and also in a way that it can produce efficient and
better results. This however, makes the performance of the company better.
Environmental protection
CSR focuses on managing the resources so that the future generations can also be able to
do it. This can be considered as sustainable development which means maintaining and
managing the resources in a way that the future generations can also be able to use it. As per
the regulatory framework of CSR, it is the responsibility of the organization to provide
proper protection.
Employment legislation
It deals with a framework that employees must have to follow all the rules and
regulations which will be including proper practices of human resource management, health
and safety, recruiting and appreciating the performance of the talented and skilled ones.
1.4 Environmental issues in CSR
The environmental issues can be considered as the safety, maintenance of the
environmental bodies. Various policies such as recycling of the disposable items and
plastics such that it may not be able to cause any sort of harm to the environment. Also
the use of compressed natural gas (CNG) which seems to produce much less pollution as
compared to the others. So, these environmental measures can be considered in order to
protect the environment from such issues and also in making it even more better. Proper
recycling of these things can also prove beneficial as no extra stuff has to be purchased
and the old one can be easily recycled. The process seems cost effective as well. The
exclusion of chemicals and such substances from the industries can also cause pollution
to a higher level as the excreta is being drawn in either the air, land or water. It causes
air , soil and water pollution and that too in a great extent. So, it can be prevent to protect
the environment and surrounding from such pollutions and it will also help in staying
more greener and healthier. Various issues such as pollution from the vehicles such as air
pollution is damaging the more than half of the environment. The same the wastes or
excreta which is come a a form of residual from the industries gets mixed with water and
cause water pollution. It causes damage to the water and along with it, it is also very
harmful for the marine life as well. Because of the pollution in water, the fishes and other
marine bodies feels hard to respirate in water, thus it also causes death of these water

bodies. It has been observed that there has been a wide damage from the industrial
pollution. The corporate social responsibility has drawn some changes in these
procedures so that there may not be any more pollution or as less as possible so that there
will be nor harm or damage to any human or water body.
1.5 Economic and Political issues in CSR
Although there are a huge range of political and economic issues in the corporate social
responsibility, but some common and well known examples can be the location of the
supplier. As if the supplier is situated at some other country other than the host country
and it has to supply the material in the host country, it can be termed as a hard situation.
This is because when shifting the material from one country to the another, there must be
some other structure of the tax amount that the supplier has to pay for including and
bringing the products in some other country. In this case, the corporate social
responsibility is being avoided by the supplier as for them, it is easy to follow the rules of
its own country as they are familiar with them and already know the details but it will
seem tough for them to follow the rules and regulations of some other county as they
must be unaware of it. So, it becomes quite difficult to follow them as quick and also pay
the amount of tax of that specific country. It has a very strong affluence. Customer from
elite level can afford to buy and pay more for premium brand but the poor customer
might not be willing or they are not able to pay so much for high quality and standard,
instead they would prefer to spend their money on business which can take their business
to much better level. These can be considerd as the economic level consideration with
respect to the corporate social responsibility. Changing the social expectation is termed as
another essential factor. It is a natural fact that the customers expect more from the
company whose product they buy but with recent controversy and scandal of company
has reduced the trust and confidence in the regulatory body and organization which
manage the corporate.
1.6 Social and community issues in CSR
When the company can start employing socially, there may occur some social and
community issues. The social issues can be that the company must be new and people are
not aware of them properly and they will for sure go for the older brands. So, the
company may have to face such social issues. It will also face difficulty in competing
with the other brands because it takes time to build an impact over the market. The
organization may increase the employment by employing a few people in the company.
Then, the responsibility according to the corporate social responsibility is that the
organization have to pay the required salary amount to the employees along with the
extra benefits too such as increments and investments etc. Globalization has changed
corporate social responsibility, the boundaries between domestic and foreign industry and
between in-house and out-houses activities which had led corporate to view from both

political and economic view. On one side multinational company have taken the role of
state and thus they should behave responsibly and on the other hand they need to have
corporate social behavior in order to protect their image There are some key ways that
can help in implementing the corporate social responsibility such as an efficient
communication within the organization and the top management, appointment for the
corporate social responsibility position, better relationships with the customers, mangers,
other employees etc., CSR audit annually, process of feedback etc. These can help in a
better implementation of the corporate social responsibility.
TASK 2
2.1 Benefits of CSR to the employees
Although there are various benefits of the corporate social responsibility to the
organization, but it also has equal number of benefits for the employees as well. Below are some
benefits described :
Improvised working condition
All the companies where corporate social responsibility plays an essential role provides
an efficient environment to the employees so that they can stay confident towards the work. The
environment also possess a happy and healthy culture where the employees can sekk for growth
as well. In this context, employers have a responsibility of motivating the employees and also
maintain a happier and healthier relation so that they can be able to discuss their ideas as well as
issues with them.
No discrimination
As per the Equality Act 2010, it says there should be no sort of discrimination in the
workplace. So does the company associated with the corporate social responsibility follows. It
supports no sort of discrimination, whether it is on basis of color, race etc. no discrimination will
be tolerated in the workplace and special actions are taken against the people involved in the
process. So, this provides security and safety features of the employees.
Policy of whistle blowing
It compiles the fact that if any employee has some sort of issue with the behavior or some
policy of the organization, t allows them to speak and the authorities tries to understand the basic
issue. There are specialized representatives that provides this support and care to these
employees. The concept of whistle blowing seems to be a positive approach that can provide a
sort of commitment to the employees that they don’t have to face any discrimination or weird
behavior and they can speak about that. The representatives ensure that their issues will be
listened properly.

2.2 Analysis of impact of CSR on the supply chain management
Corporate social responsibility is considered as a policy which supports the quick growth
of the business. With the help of various processes and procedures, it can be associated with the
globalization , like in case of various multi national companies. These companies are being
tested by the supply chains and various practices are involved also which have worked with the
supply chains. Some strategic practices have also been included to improve the roles of supply
chain management on the corporate social responsibility. The limits that were observed are not
discrete but it somehow focused on the authorative compounds of the corporate social
responsibility. The whole idea of sustainable supply chain management works with the dialogue
organizations and make with the suppliers in order to protect from any sort of violations of the
fundamental human rights along with the international environmental standards. This however
concludes that the organisations are expected for a faster delivery on various platforms such as social
and environmental responsibility and also in accordance with the principles and rights that have been
recognized o the national as well as on the international level. The sustainable development also
includes a factor of purchasing and profitability. It means all the purchasing can be done in a manner
that it brings effective and profitable results. The sustainable profitability is achieved on some
specific factors such as the organization is capable enough of balancing the interests of the
customers, suppliers and employers as well. This means if a company has proper knowledge of
managing and controlling all these factors together, then it can have a number of profits that will
however help the organization in achieving more success and that too at faster rate. On the other
hand, this can also be considered as taking proper care of the needs of the customers, satisfying them
and taking proper feedbacks from them as well. By taking feedbacks from the customers, they also
consider the fact that they are essential for the company, thus it further helps in staying their focus
and interest in that specific organization. After that, working on the feedbacks is important which
means that if the customers are not satisfied with some product or service, then the company can
think of modifying it or changing it in a manner that the modified one seems appropriate for the
customers. In reply to that the customers also appreciate the fact that the organization is taking such
care of that. Thus it helps in maintaining their interest in that specific organization and also benefits
the company in gaining a huge number of customers and that too the satisfied customers.
2.3 How policy of CSR impacts on business
The policies of the corporate social responsibility are being developed in a manner that it
has been successful enough in increasing the level of performance of the employees. It involved
the procedure of getting the salaries on time which satisfied the employees to a higher extent. It
also helped the business to grow at faster and efficient rate. There has been also observed an
increase in the sales , thus the company can be able to gain more and more profits. The use of
corporate social responsibility also minimized the rate of conflicting situation with the
stakeholders. The companies in the corporate social responsibility has been successful enough as
compared with the other companies as the biggest advantage of it can be considered that without

any means of promotional activities, they are gaining more success day by day and also capable
enough to compete with the rivals.
2.5 Conflicts that can occur
Considering the requirements and expectations of the stakeholders, there can occur
various conflicting situations. In the market, when on organization does any thing that can
decrease the potential of the other or any such activity that can have a negative impact on their
business, in that case, conflicts can occur to a huge level. A business to achieve something, have
to focus on a single aim which can help them in achieving their targets but some elements in the
company can always bother the authorities for the decision making. It means there must e some
employees in the organization that are not satisfied with the policy they all have decided. In that
case, conflicts occur and various strategies of the corporate social responsibility can be used for
making the situation better. Along these factors, there are some employees that do not provide
the company, the required level of profitability. It can be because of various reasons such as
fluctuation of mind, involvement in some other business as well etc. These measures does not
focus on maintain the efficiency of the organization, thus invites various conflicts on their as
well as on the company’s end.
Project 2
TASK 1
3.1 CSR policy of a sports manufacturer
CSR has become the principal components of corporate strategy. while firms are busy and
adopting CSR practices, the effect on the CSR research is scare, particularly in the sports
marketing context. The consumer response the present study to CSR. The International Sporting
Event Conducting Field Survey with Consumers. The Firm's CSR on Consumers's commitment
and trust and a significant effect on purchase intention. These Results provide academicians as
well as means of improving sports marketing communication. A firm is expected to articulate its
values in order to better the economic , social needs of society, the motion of CSR ranges from a
broad view of further some good, beyond the interest of the firm that which is required by law..
These conceptual diverse levels of responsibility assigned a company with a economic
organization . Since CSR covers an entire set of theoretical as well as normative issues connected
with a company in society. CSR demonstrates the relation as well as the impact in the firm of
society. The CSR has become a principal component in the business tactics for several firms ,
because the performance of a firm is affected by their non-market environments. CSR Creates
living Standards higher while preserving the profitability of the company for the society. In
another research the relation between CSR has produced scientific research interest from
marketing as well as financial performance . CSR is a crucial factor in developing and a

favorable consumer behavior . In this Effect the CSR practices positively influence consumer;s
attitude towards the processes. The present study belongs to the consumer interest in CSR
activities and dedicating additional attention as well as defining company values. In Conclusion
the protecting and maintaining corporate reputation , improved financial and non-financial with a
better image ,improved relations with a philanthropic behavior can realize through a strategic
CSR approach
3.2 Extent of voluntarism in CSR policy
Volunteerism can be considered as a sort of standout within the most predictable
articulations in the conduct of the humans as well as in the management. Connections are present
at various centers and it has the capability of upgrading the standards and prosperity among
people and various groups. There are two main factors which are essential to consider here and
that are trust and florishment of the people. It takes time to gain the trust of a specific person or
community but for maintaining that, special measures are considered where volunteerism acts
pre dominant. It is not about increasing the foundation of the company but also focusing uupon
the social, economic and political development of the country. Additional factors that are
included in it involves lodging, training, specialized programs that can help the people in
developing the concept of volunteerism. Various organizations are still not following the laws
and legislations which is wrong, so through the concept of volunteerism, they must be able to
understand the fact that following proper laws and rules is necessary for maintaining the agenda
of the company. The process also provides the involvement of obligations and manageability
methods that can be adopted by the organization.
TASK 2
3.3 Recommendation of changes
As after the consultation, some negative feedbacks were observed from the end of stakeholders.
Some changes in the needs of the following are discussed as following :
Suppliers
The suppliers should focus on making the process more effective. As in case when the
supplier has to supply to some other area or country, they should understand the fact that they
have to pay the tax amount according to the rules and legislations of the specific country.
Various issues will happen in the process of supplying some material to the other country, but
these have to be taken care and followed in order to make the process of supplying. The suppliers
should also understand the fact that the order has to be completed in a specific deadline only

because absence of any one product or material can interrupt the whole process. So, suppliers
should keep these factors in mind so that there will be no negative feedback from the end of the
customers.
Customers
Customers should also cooperate with the suppliers and retailers. They shouls not bargain
to a level that cause loss to the retailer. They must cooperate with them. Because factors like
extra bargaining irritates the retailer to a huge extent. Customers should also cooperate with the
suppliers as in case of if the supplier because of some urgency has delayed the delivery, in that
case the customer should also understand the fact.
Employees
Employees should understand that they have to stay focused towards the work, then only
they can provide benefits to the organization. In reply to it, employers should also focus on
providing some sort of motivation to them which can help them in staying more confident
towards the work. Some sort of increments and incentives help in maintaining and boosting their
confidence level which can also help in achievement of the targets by the company at faster
rates.
Environment
The environment and surroundings of a workplace matters a lot. A happier and healthier
environment helps in maintaining the encouragement level of the employees , thus also helps
them staying away from the tensions and issues.
Community
The community also matters as the organization is working with what type of people, it
means the partners of the company. It affects a lot on the innovation level of the company. So,
any organization before choosing its partners should analyze well about them and their
background because it somewhere affects the popularity and image of the organization as well.
TASK 3
3.4 Paper for senior management team
Although the corporate social responsibility has provided various beneficial features to the
companies, it has enhanced the public image as well. It is because when a company works for
economic growth and keeping the factors for the society in concern, the public also appreciates
the company as it has helped them in getting various benefits. AS in case of toll tax amount, the
government has made this initiative because the amount they collect from the toll taxes is being
used for the public conveniences only. The amount collected is being used for the infrastructures,

making the roads better etc. It directly or indirectly is beneficial for the public. The tax amount
that is being cut is for making some modifications in various different things and processes that
can make the life of the people better and they can stay satisfied to a much extent. To the senior
management team, it is essential to ensure that various strategies should be used in order to
maintain these techniques. Corporate social responsibility also provides a competition to the
human resource management such as in case of selection, recruiting and then providing efficient
training and development to the people. So, CSR is giving an equal competition to these
processes also. To the senior management, it is essential to understand that every employee is
equal and should be treated so. There should be no sort of discrimination in the work place
because it affects the morale of the employees. They feel under estimated because of such weird
behavior by some of the other co workers. It also decreases their focus towards work, which
affects the success factors of the company. Some investments can also be done in extra.
Although there have been various rules and regulations about the taxes and the extra amount that
is excluded for the convenience of the people only, but still some other factors and measures
should also be taken in order to provide most level of satisfaction to the people. The corporate
social responsibility has impacted on the organizations very positively.
CONCLUSION
It has been concluded from the report that a business with corporate social responsibility
can help in getting efficient and more positive results. The regulatory framework of corporate
social responsibility involves various laws and legislations which are necessary to be followed
by the organizations. Also, it introduces all the risks that can be possible in it and along with that,
various strategies have also been included that can be used for coping with the issues. Some
changes has also been required in the suppliers, customers, retailers etc., as all of them should
ensure the fact that a small change in their behavior can help them even more in the achievement
of the results.