Business Environment Analysis Report: Athletic Sports UK Ltd

This report provides a comprehensive analysis of the business environment of Athletic Sports UK Ltd, utilizing both PESTLE and SWOT analysis frameworks. The PESTLE analysis identifies key external factors influencing the organization, including political, economic, social, technological, legal, and environmental considerations. The SWOT analysis evaluates the internal environment, highlighting the company's strengths and weaknesses, as well as external opportunities and threats. The report aims to provide insights into the strategic challenges and opportunities facing Athletic Sports UK Ltd, offering a foundation for informed decision-making and strategic planning to minimize business threats.

Business and Business
Environment

TABLE OF CONTENT
 INTRODUCTION
 Determining the Internal and External Factors of Athletic Sports UK Ltd
 PESTLE Analysis
 SWOT ANALYSIS
 CONCLUSION
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INTRODUCTION
 Business Environment is the combination of all the factors, forces and
institutions which are outside the control of the organization but plays a
significant role in the growth and development of business. It includes the
internal and external environment of the business. Moreover, the report identify
the internal environment through SWOT Analysis which will highlight the
strengths and weakness of the organization and the external environment through
PESTLE model which will highlight the external factors which affects the
working of the organization. These helps the organization to identify the
problems and to accomplish the goals of the organization.

Determining the Internal and External Factors
of Athletic Sports UK Ltd
 PESTLE Analysis
PESTLE analysis is the technique used by the organization to find out the
external factors of the organization that affects the working of the organization. It
includes political, economical, social, ecological, legal and technological factors.

PESTLE Analysis
 Political Factors: Political Factors are the factors which are influenced by the
government policies and actions. This includes the taxation and tariff policies,
fiscal policies, foreign trade policies, leadership etc.
 Economical Factors: This factors are related to the monetary policies prevailing
in the market. It helps in controlling cost which results in earning higher profits.
In includes the tax rate system, exchange rate, demand/ supply and wages. It
affects the liquidity of cash in the company.
 Social Factors: These factors analyse the social environment of the market. It
includes the customer beliefs, religions, buying habits, health consciousness,
career attitudes, health and safety.

CONTINUED
 Technological Factors: It is the most important factor used by the organizations
to find out the recent trends and changes in the market. It includes the
information techniques, communication techniques, production technologies,
new marketing and e-commerce technologies.
 Legal Factors: These factors refers to the laws that affects the operation of
business and consumers behaviour. This includes the industry regulations,
licences required to operate the industries, laws related to the employees and
workers etc.
 Environmental Factors: These factors are influenced by the surrounding
environment. They include the climate, geographical location, weather condition
and global changes in the environment.

SWOT ANALYSIS
 SWOT Analysis is the study undertaken to assess the factors of your business. It
includes internal factors like strength and weakness and external factors such as
opportunities and threats.
 STRENGTHS: High quality products, Pricing Strategy
 WEAKNESS: High Competition, Less use of Promotional Strategies
 OPPORTUNITIES: Collaborate with other Micro level business, Introducing
Online Facilities
 THREATS: Inflation, Development of technology

CONCLUSION
 The report analyses the internal and external factors of the organization. Internal
factors are analysed by using the SWOT analysis and External factors are
identified by using the PESTLE model. This model helps the company in
understanding the business environment by encouraging the development of
strategic thinking. It also helps in anticipating future business threats take actions
to minimise the impact of business.