Athletics Australia Strategic Plan: Tactics, Audience & Analysis

This report details a strategic plan for Athletics Australia, focusing on enhancing market position and client strategy through effective tactics. It analyzes the current market, predicts future trends, and suggests implementation tactics grounded in data and cost-income potential. The plan includes utilizing 3D printing technology, collaborating with local community sports centers, and tapping into consumer behaviors of youth athletes (boys 5-17, girls 12-17). Key drivers such as leadership, talent management, and agility are considered to improve organizational effectiveness and create a positive working environment. The report emphasizes the importance of understanding consumer behavior through research to tailor products and marketing strategies effectively, ultimately aiming to improve client performance and profitability.

Strategic Plan

Table of Contents
Main Body.................................................................................................................................3
Strategic plan and tactics.........................................................................................................3
Strategic plan for the Athletics Australia...........................................................................4
Suggestions of Tactics...........................................................................................................5
The Audience............................................................................................................................6
Conclusion.................................................................................................................................7
Reference...................................................................................................................................8

Introduction
Strategic plan js considered as the organisational plan or proccess in order to defining
the appropriate strategy of the business. Strategic plan js helpful to make specifc decisions in
order to allocation of resources and i improve the strategy in an appropriate way. Strategic
plan is also useful to extend the monitoring and also controlling the mechanism for the
particular guiding & also implementing of the approach and strategy. For this project, a sports
centre is considered named as Athletics Australia. This sport center is established in 1897 and
it's headquarter Albert Park , Australia. The prime concern of this project is to discuss about
strategic plan ans also tactics so that sport center can effectively imporve their market
position and develop their client’s strategy. Apart from thus, this, consumer behaviour and
drivers of the which are helpful to support the strategic strategy will also discuss in this
report.
Main Body
Strategic plan and tactics
Strategic Planning is woek like an appropriate method of developing specific business
plans, putting them into action, and analysing the performance in terms of a company's
overarching long-term objectives or wants. It's a notion that focuses on a company's strategic
goals being met through integrating several departments like accounting and finance,
marketing, and human resources. The concepts "strategic planning" and "strategic
management" are almost interchangeable. In context of the Athletics Australia it is
determined that the market of the sports industry is taking a wider plan now because most of
the people like sports and also shape their career in sports. The main motive of the Athletics

Australia is to focus on their market and prepare an effective startegic plan so that company
can appropriately improve their business operations (Demir, 2017).
Strategic plan for the Athletics Australia
The strategic plan necessitates a lot of thought and planning from a firm's executive
management. Executives may explore a variety of possibilities before deciding on a course of
action and selecting how to strategically implement it. Finally, a management of the company
should choose a strategy that is most likely to create excellent results (generally characterized
as increasing the company's bottom line) and that can be implemented in a cost-effective
manner with a high probability of success while avoiding unnecessary financial risk. In case
of Athletics Australia, this sport organisation is looking forward to utilise specific strategies
like utilizing the 3D printing technology in their manufacturing process ans so mainatin
proper collaboration with the common and local communities related sports centres so that
they can also work combinedly and maintain their business operations. In order to improve
the client that is XBlades which is most famous Australia footwear organization (East and et.
al., 2021).
Athletics Australia give preference to this organisation so that XBlades can
appropriately compete with their global brands. In order to improve the effectiveness of the
clients market and helps to achieve the clients goals , Athletics Australia is working on a
strategic plan in which this organisation is utilise high level of technology in the production
and manufacturing process so that company can effectively in evolve their market position
and take more competitive advantages as compared to their rivals. Apart from this, Athletics
Australia can also pay attention on those sports centre which are established in the local
communities so that Athletics Australia can collaborate them and improve the markt size and
of the organisation. In order to improve the effectiveness of the business, it is mandatory for

the Athletics Australia to conduct a markt research and then analysis the whole market
situation so that organisation can effectively analyse the cost factor in context of the startegic
plan. As per the cost and income criteria, Athletics Australia can easily generalize the whole
situation of the market and then prepare specific startegies to support their client (Ebrahimi
and et. al., 2020).
Suggestions of Tactics
Short-term strategies that do not depart from the larger process are known as business
tactics. These are the activities that have an impact on whether a business plan succeeds or
fails. Tactics is work like a component usually & also can be quite fluid considering they
outline an action. With the help of appropriate tactics, company can effectively enhance their
business operations. In context of Athletics Australia, an appropriate strategic plan is
formulate so that it can helpful to improve the working activities the business and also
enhance the market of their client. In order to achieve the short term goals & long term goals ,
it is necessary for the sport center to maintain the marketing criteria of their clients so that
they can effectively enhance their market all around the World (Galli, 2018).
The main strategic plan of the AthleticsAustralia is to utilise high technology so that
organisation can improve their production process so that it will beneficial for the XBlades to
meet the demand of the market and then improve their performance for globally. In order to
maintain all the considerations of this strategic plan , specific costing structure need to be
considered by the sport center so that manager of the sport center can effectively provide the
guidance to their clients so that they can set specific short and long temr goals. Some specific
tactics which can be considered by the sport center like Cross-sell more products, Most
innovative product or service, enhance the customers services. Products differentiate &

technological advancement (National Academies of Sciences, Engineering, and Medicine,
2019).
The Audience
In order to improve the productivity effectiveness of the clients, sport center can
maintain their performance via adopting the appropriate plan & strategy so that all the clients
can identify the behaviour of the consumers. Consumer behaviour is the responses and
decision processes of people who purchase goods and services for personal consumption."
Consumer buying behaviour includes the study of consumers and how they behave when
deciding to buy products that satisfy their expectations. The main targeted audience of the
sport center is youth athletes in whom boy's and girl's both are actively participate so that
center can appropriately improve their marketing and gain more profitability. In order to
improve the participation of the employees, it is necessary for the sports organisation to
mainten their business operations and enhance the utilisation of the social media so that sport
center can easily target the local areas people and also local communities. Some specific key
drivers are needed to consider by the organisation which are beneficial for the development
of the association so that they can effectively evolve their performance level. Some specific
key drivers such as leadership, talent management, capabilities, agility, decision making and
accountability. All these key drivers are helpful to improve the effectiveness of the working
organisation and create the positive working environment (Reisch,and Zhao, 2017).
Consumer behaviour is critical for every organization that claims to offer goods or
services to customers. Consumer behaviour research provides businesses with a wealth of
information. It informs them of the types of products that customers desire to purchase. It
explains why women wish to buy particular products.Consumer behaviour analysis primarily
seeks to understand consumer sentiments toward a product through consumer research. Their
tastes, likes, and dislikes lead to the entrepreneur's ongoing modernity of sales methods.
Athletics Australia can consider the entire situation and then implement appropriate strategies
which can helpful to target the customers and understand the behaviour of the students
properly. Various strategies of the consumer’s behaviour are helpful to improve the

participation of targeted audience so that they can effectively addres the requirements of the
customers via social media activities.
Consumer behaviour is critical for every company that wants to offer goods or services
to customers. Consumer behaviour research provides businesses with a wealth of
information. It informs them of the types of products that customers desire to purchase. It
explains why people wish to buy particular products. Sports centre mainly targeting boys of
5 to 17 years and girls of 12 to 17 years with the help of online marketing and also offline
marketing (Rondoni, Asioli and Millan, 2020).
Inspiration
As per the implications of the startegic plan, it is necessary for the organisation to adopt
specific startegies which can add more value to improve the effectiveness of the business
plan. Athletics Australia can utilise some specific practices which can helpful to mainatin the
records of the participants and also improve the involvement. Organisation can adopt the
strategic management planning activities in order to improve the system. Sport center can
also impelemte the tracking system like a large organisation so that company can effectively
improve the system. Company can introduce specific and high quality of shoes so that all the
targeted population can easily meet their requirements.
Conclusion
As per this report, it can be concluded that the objective of strategic planning is to establish
general business goals and create a plan to attain them. It entails taking a step back by day
operations to consider where the company is going and what its objectives should be. The
importance of the startegic plan is more and it can help to achieve the business objectives.

Reference
Demir, A., 2017. Importance of data analysis on achieving the organizational goals during the
short term strategic plan: Case of service quality and students’ satisfaction level at
Ishik University. International Journal of Social Sciences & Educational
Studies, 3(3), pp.110-121.
East, R., Singh, J., Wright, M. and Vanhuele, M., 2021. Consumer behaviour: Applications in
marketing. Sage.
Ebrahimi, F., Staebler, G., Bonoli, P., Waelbroeck, F., Hegna, C., LoDestro, L., Pueschel,
M.J. and Joseph, I., 2020. Importance of theory, computation and predictive modeling
in the US magnetic fusion energy strategic plan. arXiv preprint arXiv:2011.13390.
Galli, B.J., 2018. Using marketing to implement a strategic plan: Reflection of practiced
literature. International Journal of Service Science, Management, Engineering, and
Technology (IJSSMET), 9(1), pp.41-54.
National Academies of Sciences, Engineering, and Medicine, 2019. Final Report of the
Committee on a Strategic Plan for US Burning Plasma Research. National Academies
Press.
Reisch, L.A. and Zhao, M.I.N., 2017. Behavioural economics, consumer behaviour and
consumer policy: state of the art. Behavioural Public Policy, 1(2), pp.190-206.
Rondoni, A., Asioli, D. and Millan, E., 2020. Consumer behaviour, perceptions, and
preferences towards eggs: A review of the literature and discussion of industry
implications. Trends in Food Science & Technology.