Amlwch Athletics Ecosystem Project: Sport for Good Initiative Plan

This report outlines a project plan to establish an athletics ecosystem in Amlwch, a town in Wales, UK, aiming to combat social exclusion and promote health and well-being through race walking and running. The project targets both the elderly and young people, with a focus on low-cost activities and community involvement. The plan includes detailed steps such as identifying target groups, outlining activities, and securing resources. The project will be led by volunteers from the Laureus Sport for Good Foundation and local volunteers, with potential support from governmental bodies and local sports clubs. The report covers key considerations like venue selection, activity leadership, session timings, and participant engagement strategies. The project's progress will be monitored through a project management system, ensuring the effective development of a sustainable athletics program for the Amlwch community.

Understanding Sport
Development
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Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Step 1 Outline of the project plan................................................................................................3
Step 2 Details of the plan.............................................................................................................4
References........................................................................................................................................8
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Introduction
Sports has a power to transform lives of disadvantaged and socially excluded communities
at a minimum financial investment. “Sport for Good” initiative is an effective tool to make
available, sports as an option to tackle social exclusion and mobilise resources against three
features of poverty – youth unemployment, youth crime and health and wellbeing inequalities.
They are also capable of promoting girls’ empowerment, community cohesion and opportunities
building for young people (Halonen and et.al., 2015). With such aims in mind, below mentioned
plan is outlined and developed.
This project aims creation and development of athletics ecosystem in Amlwch. It is northern
most town in Wales, UK. Once, a booming mining industrial town, is now neglected and home
to many low-income families. Tourism is major source of income and football and sea rowing
are two most famous sports there. However, these are organised by clubs which have
membership fees, not preferred to be paid by many families. Therefore, a low investment and
good returns sport, athletics – specifically race walking and running are being proposed. This
will help young people of Amlwch develop stable health as well as will be able to provide them
with good chances of making a career out of them. This project is proposed to be started with
group of few local volunteers and volunteers of Laureus Sport for Good Foundation but there are
good chances of getting support from government which is promoting “Sport for good”
campaigns. Partnerships with local groups and local sports club are also available as an option
which will not only provide professional assistance but will be able to get better sponsors to
talented runners of the local community (Alvarez-Bueno and et.al., 2017).
Main Body
Step 1 Outline of the project plan
Target group Identified outcomes How to begin activity
This project plan is
prepared taking people
of Amlwch Parish in
Anglesey. According to
the 2011 Census, median
age is 45 with most of
This Project has 2 target
groups: people aged 50+ and
youngsters from 15-30. 50+
are targeted because they are
engaged in labour intensive
jobs and usually have high
- First thing, there is need to
invite local volunteers that
can be arranged over social
media participation and from
Golf Club that is supposed to
be training ground initially.
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the people working in
labour intensive
industries which are not
well paid in comparison
to other towns (Amlwch
Parish - Local Area
Report). There will be
soon more elderly
population who will be
able to keep up their
fitness level even after
retirement. Youngsters
also are in the target
groups; sports will not
only keep their fitness
level high but will also
provide them additional
source of income.
stamina. Soon, they will
retire. By starting today,
they’ll be able to keep their
fitness level intact always.
Also, this can help them
discover new opportunities
for earnings (Dowson and
Bassett, 2015).
Youngsters aged 15-21 are
also targeted because good
fitness level keeps brain
activated which will help
them learn things better and
faster. Also, they’ll be able to
build network with their
fellow participants which will
help them locate new
employment opportunities.
- A plan of action needs to be
developed taking into
consideration all necessary
factors.
- People will be invited to join
– activities planned are
training people for running
and race walking. Diet and
lifestyle advice will also be
provided.
- To support these activities,
help will be asked from
governmental authorities and
local medical and fitness
experts.
Step 2 Details of the plan
Key considerations How will this take place? Additional resources
required and timescales
1. Who will attend? Will you
need to run different
sessions for different
abilities/ages?
- Targeted people are
expected to attend along
with potential targets or
people whom they want to
inspire.
- There will be a need for
separate sessions for both
the target groups as they
have different physical
- At the venue, with the help
of project planning team of
volunteers, arrangements
for separate sessions will
be made.
- Arrangements for visit of
medical and diet expert
needs to be made (Parent
and Chappelet, 2017).
- Resources required will be
banners of the organization
and the causes they are
representing, A/V devices,
water arrangement, etc.
- It is expected to take two
weeks to make all the
arrangements.
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requirements. Also,
employment timings are
needed to be taken in
account.
2. Where will the activity
take place? How do you
create the best environment
for it?
- Project is planned to start at
Bull Bay Golf Club.
- There will be absolute
arrangements that will
make attendees comfortable
and will be provided
information that will be
beneficial for them.
- Bookings are needed to be
made at the venue for the
specified dates.
- Suggestions will be taken
from local volunteers to
create best environment for
the project (Parent and
Ruetsch, 2020).
- Local volunteers are the
resources that needed her
and time taken would be
adjusted accordingly.
- Venue needs to be booked
well in advance and all the
resources necessary for
arranging athletics event in
golf club will be needed to
be arranged.
3. Who will lead the
activity?
- This project will be led by
senior coordinator of
Laureus and the immediate
head of the team
responsible for planning
and execution will be Mr.
Jose, who is a marathon
runner and volunteer at
Laureus.
- There will be need for local
volunteers along with the
volunteers from Laureus
team and that place can be
taken up by existing staff,
volunteers and other young
people within club.
- Mr. Jose and his team are
the planning in-charge for
this project. They are
required to set dates for the
event, agendas and
objectives to be covered,
resources acquisition,
promotions, etc.
- All the arrangements are to
be made in agreement with
local volunteers and staff of
golf club.
- Resources required as well
as time required to be taken
will be according to the
action plan decided.
4. When will the activity
take place? How long will
the sessions last?
- These sports sessions are
being planned on some
weekend.
- It will be of around 2 hours.
First warm ups and then
practice sessions will be
- Decision of the weekend
date will be decided by
planning team but it is
being expected somewhere
in December around
Christmas.
- Itinerary of the sessions
will be decided by team
with the discussion with
project head according to
- Activities are expected to
be around for two hours
and planning for it will take
minimum two weeks.
- Resources required would
be as per decided itinerary
(Bocarro, Byers and Carter,
2018).
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sketched. Then, if someone
requires any personal
guidance, 1 hour extra will
be provided with expert.
the costing.
5. Do people need to book
to attend or is it a drop-in
session
- First session will be open to
drop-in type of session but
if the response will be good
and the plan continues,
people would be needed to
book prior to make
necessary arrangements
accordingly.
- A project page will be
created on the website of
the Laureus and on the
social media platforms.
Also, contact details would
be provided so that people
can book as per their
convenience (Chalip,
2017).
- An IT and web solutions
expert will be required to
handle booking process.
Also, volunteers would be
required to develop
maximum capacity that
they will be able to handle
in both planning and event
phase.
6. Are any additional
resources needed?
- Additional resources
required here are one
medical practitioner and
diet expert who will be
taking care of the queries
related to health, diet,
lifestyle, etc. from the
people.
- All required resources
would be procured
accordingly at best prices
so that cost-benefit ratio is
well maintained as well.
- Planning and event time
scale is two weeks but
wrapping up would take up
another week.
- All the resources as well as
necessary additional
resources that might be
required would be as per
the action plan developed
and suggestions of
volunteers.
7. How can you engage
participants?
- To attract participants –
two types of promotional
campaigns will be
arranged. One digital like
social media fitness
challenge and others at
offices, factories, colleges
and schools where the
target attendees are found.
- With the help of IT experts
and volunteer
participations, social media
campaigns must be
developed which are
lucrative enough to bring
people to event venues.
Also, they can arrange for
some competition at both
online and offline premises,
winners of which will be
given prize at the event.
- Event can also be live
broadcasted so that more
and more people can watch
it.
- Smart devices as well as
good quality internet
sources are required to
arrange for digital
promotions and live
broadcast as well.
- Prizes are also needed to be
arranged for winners (Holt
and Ruta, 2015).
8. How will you monitor
progress?
- Project development team
- This is responsibility of
planning team. They will
be setting targets like
- Action plan, budgets,
targets and projections are
required to monitor the
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will design a project
management for this
planned project which will
help in monitoring the
progress.
possible volunteers,
number of attendees, cost,
etc. to monitor the progress
of the project.
processes.
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References
Books and Journal
Alvarez-Bueno, C. and et.al., 2017. The effect of physical activity interventions on children’s
cognition and metacognition: A systematic review and meta-analysis. Journal of the
American Academy of Child & Adolescent Psychiatry. 56(9). pp.729-738.
Bocarro, J., Byers, T. and Carter, C., 2018. Legacy of sporting and non-sporting mega event
research. Legacies and mega-events: Facts or fairy tales, pp.7-24.
Chalip, L., 2017. Event bidding, legacy, and leverage. The SAGE handbook of sport
management, pp.401-421.
Dowson, R. and Bassett, D., 2015. Event planning and Management: A practical handbook for
pr and events professionals. Kogan Page Publishers.
Halonen, J.I. and et.al., 2015. Is change in availability of sports facilities associated with change
in physical activity? A prospective cohort study. Preventive medicine. 73. pp.10-14.
Holt, R. and Ruta, D. eds., 2015. Routledge handbook of sport and legacy: Meeting the challenge
of major sports events. Routledge.
Parent, M.M. and Chappelet, J.L. eds., 2017. Routledge handbook of sports event management.
Routledge.
Parent, M.M. and Ruetsch, A., 2020. Managing major sports events: Theory and practice.
Routledge.
Online
Amlwch Paris - Local Area Report. [Online]. Available through:<
https://www.nomisweb.co.uk/reports/localarea?compare=W04000002 >
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