Management Report: Atlassian and Computershare Business Plans Analysis

This report provides a detailed analysis of the business plans of two technology companies, Atlassian and Computershare. The report begins with an introduction and a table of contents, followed by a description of the business plans of each company, highlighting their vision, mission, goals, market research, operational strategies, products/services, marketing plans, and financial strategies. The strongest and weakest components of each company are then identified and compared. An in-depth analysis compares and contrasts the two business plans across various aspects, including business profiles, vision, mission, goals, market research, operational strategies, products/services, and marketing and financial plans. The report concludes with recommendations for both companies, a discussion of demonstrated competencies, and the challenges faced during the assignment, along with a bibliography.

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author Note

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Table of Contents
Introduction................................................................................................................................2
Description of the business plans of each company...................................................................2
Strongest components of each of the companies.......................................................................5
Weakest components of each of the companies.........................................................................6
Analysis of the two business plans.............................................................................................8
Recommendations....................................................................................................................12
Demonstrated competencies.....................................................................................................13
Challenges faced......................................................................................................................13
Bibliography.............................................................................................................................14

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Introduction
The assignment focuses on the development of business plans for two technological
companies. The strength and weakness of each of the business plans are taken into
consideration and a comparison is made that highlights the similarities and the contrasting
components. The companies in focus are Atlassian, a software development company located
in Sydney, Australia (Atlassian.com, 2019). The company was started in 2002 and have been
able to implement technologies that can be used extensively in the market. One of the famous
technologies developed by Atlassian is the Jira and Confluence (Atlassian.com, 2019). The
other company chosen is Computershare Ltd, a stock transfer technological company located
in Victoria, Australia (Computershare.com, 2019). Computershare Ltd has been in the market
since 1978 and is a publicly owned company. The company is best known for providing
financial assistance that can help in the improvement of stock exchanges across various
countries around the world (Computershare.com, 2019). Recommendations are provided for
both the companies to enhance the effectiveness of the business plans. Along with this,
competencies demonstrated are addressed with the challenges faced while working on the
assignment.
Description of the business plans of each company
Atlassian
Business profile: The business profile of Atlassian is that it is Software Company,
which specialises in the development of software products for project managers
(Atlassian.com, 2019). It is best known for issuing tracking application (Atlassian.com,
2019).

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Vision, mission and goals: The mission of Atlassian is to unleash the potential that
every team possess (Atlassian.com, 2019). The vision is to launch Jira 2.0 within the next 5
years (Atlassian.com, 2019). The goal is to provide value to the business and develop
products for brand development (Atlassian.com, 2019).
Market research: The market research undertaken by Atlassian is based on the
feedback provided by the customers (Atlassian.com, 2019). The aim is to improve on the
feedback provided by the customers (Atlassian.com, 2019).
Operational strategy: The operational strategy that is undertaken by Atlassian
includes the maximisation of the development of software so that any hindrances in the
internal and external environment can be minimised (Atlassian.com, 2019). This can help to
attain the aims and objectives of the company (Atlassian.com, 2019).
Products/services: The products developed by Atlassian include Jira, Confluence,
Bamboo, Fisheye and so on (Atlassian.com, 2019). The services include installation of the
software to the required customers and providing continuous after sales services so that any
glitches in the technology can be identified and rectified (Atlassian.com, 2019).
Marketing plan: The marketing plan for Atlassian can be directed at coordinating and
tracking of assets so that campaign activities based on the software development can be
analysed (Atlassian.com, 2019). The marketing plan also involves the analysis of the
competitors so that uniqueness of the products can be maintained (Atlassian.com, 2019).
Financial strategy: The financial strategies that are undertaken by Atlassian include
capital budgeting and cash management (Atlassian.com, 2019). This involves creating a plan
that assists to highlight the long-term investment made by Atlassian so that financial
involvement in terms of market liquidity can be analysed (Atlassian.com, 2019).

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Computershare Ltd
Business profile: Computershare Ltd is an Australian stock transfer company that
uses technology to transfers stocks and share plans with the employees in various countries
(Computershare.com, 2019). The business of the company is on the expansion via
acquisitions in the overseas market (Computershare.com, 2019).
Vision, mission and goals: The mission of the company is to reach the clients with
proper quality (Computershare.com, 2019). The vision is to continue to expand the company
in remote areas in the Asian and the African countries (Computershare.com, 2019). The goal
is to provide technological services for stock exchanges and improve the investor services
(Computershare.com, 2019).
Market research: The market research that is undertaken by Computershare Ltd is
that of the customers and the competitors (Computershare.com, 2019). Computershare Ltd
conducts extensive market research that can help the company to identify the fluctuation in
the stock transfers within the countries (Computershare.com, 2019). Competitors in the
financial and technical competencies are also analysed to gain insight into their ideas
(Computershare.com, 2019).
Operational strategy: The operational strategy of Computershare Ltd is to ensure that
quality of the services provided are maintained and that the inventory along with product
management can be taken into consideration (Computershare.com, 2019). This can help in
increasing the stock exchanges via technical competency (Computershare.com, 2019).
Products/services: The product or service that is provided by Computershare Ltd is
the manner in which transfer of stocks are implemented in the company (Computershare.com,

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2019). The service provided can help in gaining customer satisfaction so that its competitors
can be threatened by the progress (Computershare.com, 2019).
Marketing plan: The marketing plan analyses the expansion and the proper
implementation of innovative technology to attain customer satisfaction
(Computershare.com, 2019). For Computershare Ltd, the marketing plan can help the
company to legalise the jurisdiction across the world so that business can be conducted in a
proper manner (Computershare.com, 2019).
Financial strategy: The financial strategy that are implemented by Computershare
Ltd is the investment decisions which takes into account the number of expenses as well as
incomes that are required for company development (Computershare.com, 2019). This can
help Computershare Ltd to meet its objectives (Computershare.com, 2019).
Strongest components of each of the companies
Strength 1 Strength 2 Strength 3

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Atlassian One of the
strengths is that the
company is
developed in the
modern era and
thus can implement
the latest
technologies for
developing projects
and executing them
in an effective
manner
The market research
undertaken to
understand the
strengths of the
competitors can
have a significant
impact on the
development of the
company and at the
same time, ensure
that software
developed are
updated so that it
meets the demands
of the customers and
remain unique
Maintain a proper
financial strategy
that can allow
Atlassian to be
involved in making
long-term
investments so that
liquidity in the
market can be
analysed. This can
help in making
proper investment
in the future
Computershare Ltd The strength of
Computershare Ltd
is that the company
has been in the
market for a long
time and have an
idea about the
manner in which
evolution of
Another strength is
that Computershare
Ltd has its branches
all over the world
and can use each of
the countries as a
base of operation
from which it can
expand its business
Computershare Ltd
conducts an
analysis of the
customers as well
as the competitors
that exits. This can
help the company
with formulating
strategies that can

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technologies and
marketing have
taken place. This
can help the
company to adapt
to the changes
in the modern world be used for
effective
management
planning in the
organisation
Table 1: Strongest component of the companies
(Source: Atlassian.com, 2019, Computershare.com, 2019)
Weakest components of each of the companies
Weakness 1 Weakness 2 Weakness 3
Atlassian One of the
weaknesses of the
company is that it
spends too much
time in trying to be
innovative in the
market. The
maximisation of
software
development may
have a negative
impact on the
company and the
market
Despite being a
company of the
modern generation,
the newly established
company cannot be
able to compete with
the established
software companies.
Therefore, it may
suffer from possible
failure during the
implementation of
plans
Another weakness is
the fact that external
and internal
environment analysis
is conducted vaguely
and as such the aims
and objectives of the
company can be
difficult to achieve.
The weakness can
cause hindrance for
the progress of the
company

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Computershare Ltd One of the
weakness of
Computershare Ltd
is the fact that the
company can fall
behind in terms of
technical
competencies as
the company is old
and require
extensive
development for
being at par with
the latest
technologies
Computershare Ltd
requires to be
financially viable so
that the stock transfer
can be implemented
by considering the
expenses and the
incomes that exist for
the companies. The
company need to
focus on balancing
the financial as well
as marketing aspects
required for
development
Another weakness of
the company is that it
is one of the
registered companies
in Australia and
requires proper
registration in terms
of legal
documentation in
other countries
Table 2: Weakest component of the companies
(Source: Atlassian.com, 2019, Computershare.com, 2019)
Analysis of the two business plans
Compare Contrast
Atlassian Computershare
Ltd
Atlassian Computershare
Ltd
Business profile The business
profile of Atlassian
The business
profile of
In the case of
Atlassian, the
Unlike, Atlassian
Computershare

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describes the
intention of the
company. It helps
to provide people
with an idea of the
specialisation of
the company
Computershare
Ltd includes the
use of
technologies so
that transfer of
stocks can be sued
for engaging in
business with
various countries
business profile
provides a
detailed
knowledge about
the aim of the
organisation
Ltd does not
share the aim
with the overseas
market. This can
provide the
company with an
opportunity to
change its tactics
as per the demand
of the situation

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Vision, mission and
goals
The vision, mission
and goals of the
company are
clearly defined and
it can help in
clarifying the
legalisation of the
business via its
goals
The vision,
mission and goals
include the
understanding of
the areas that
require special
expertise. The
technological
advances with the
stock exchanges
can help
Computershare
Ltd to have a
clarity of its
vision
In contrast, the
vision, mission
and goals of
Atlassian
provides for an
understanding of
the market
situation and
specifies the
time limit in
which the
company intends
to meet its
objectives
Computershare
Ltd does not
provide a time
limit to its
implementation
of vision and
goals. The
mission of the
company is also
directed towards
the expansion
needed for
success
Market research The market
research
undertaken by
Atlassian, includes
the analysis of the
customer feedback.
This can be helpful
for the company to
ensure success
Computershare
Ltd also
undertakes an
analysis of the
customers so that
the satisfaction
can be made. This
can help the
company to
continue with the
Atlassian posses
a clear
identification of
the needs of the
customers and
based on this
strategic
planning can be
implemented for
business
Computershare
Ltd researches the
competitors so
that strategies can
be countered with
the aim and
objective to
maximise profits
based on
customers that

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development of
its practises in the
industry
expansion exist in the
market.
Operational strategy Maximising the
software
development can
help Atlassian to
overcome any
potential backdated
technology or
software that is
used. This can help
Atlassian to attain
the objectives and
aims of the
company
Computershare
Ltd maximises its
inventory and
ensures that
managing
products can be
made by
understanding the
requirements of
the customers
The operational
strategy also
focuses on the
customer needs
and ensures that
development of
the company
takes place in a
proper manner
The application of
technical
competencies can
provide
Computershare
Ltd with an
opportunity to
gain an advantage
in the business
and help in
enhancing the
stock exchanges
Products/services The products of
Atlassian includes
the software and
the services include
the after sales of
the software so that
customer retention
can be
implemented
The products of
Computershare
Ltd help in the
transferring of the
stocks so that
implementation of
the changes can
take place. Thus,
customer
The products of
Atlassian are the
physical
products that
require extensive
services for the
customers
The competitors
are considered as
one of the highest
priorities for
Computershare
Ltd. The analysis
of the competitors
can help
Computershare