Corporate Entrepreneurship: Atlassian Case Study Analysis
VerifiedAdded on 2023/05/29
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Case Study
AI Summary
This case study analyzes Atlassian, an Australian collaboration software company, through the lens of corporate entrepreneurship. The analysis examines the company's competitiveness and operational style, focusing on innovation, risk-taking, and proactiveness as key drivers. The study explores Atlassian's subscription-based business model, its 'no sales force' philosophy, and its reliance on technological infrastructure. It addresses the challenges Atlassian faces as it grows, including managing innovation at scale, integrating acquisitions, and navigating the pressures of public markets. The case study further discusses the risks and issues that could inhibit Atlassian's performance, such as balancing long-term thinking with short-term pressures, and concludes by emphasizing the importance of strategic management for continued growth and competitiveness in the tech industry. The assignment references the dimensions of entrepreneurship, and its impact on the company's performance.
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