SBM4202: IT Strategy Report for Atlassian - IS Strategy Analysis

This report provides a comprehensive analysis of Atlassian's IT strategy. It begins with a company background and explores the evolution of its IS/IT strategy, highlighting key developments and adaptations. The report identifies major challenges and opportunities facing Atlassian, particularly within the context of the software industry, and examines the recent scenarios of IS/IT implementation within the organization. The core of the report focuses on the importance of a well-defined IS/IT strategy management plan in achieving competitive advantage, offering specific IS strategy solutions to address the company's needs and problems. It further investigates how the acquisition of IS contributes to Atlassian's success, detailing the controlling and management of systems. The report concludes by presenting the execution of the IS/IT strategy and its impact on the company's overall performance and future growth, emphasizing the role of IT in managing business processes and driving innovation.