This report offers a comprehensive analysis of Atlassian, a leading Australian IT and software company, examining its organizational strategy and leadership within the context of the IT industry. It begins with an introduction to the company and its background, followed by an analysis of the external environment and industry structure using PESTEL, Porter's Five Forces, and SWOT frameworks. The PESTEL analysis assesses political, economic, social, technological, environmental, and legal factors impacting Atlassian. Porter's Five Forces model evaluates the competitive forces at play, including the threat of new entrants, bargaining power of suppliers and buyers, threat from substitutes, and rivalry among existing players. The SWOT analysis identifies Atlassian's strengths, weaknesses, opportunities, and threats. The report also discusses the future expectations of the IT industry, concluding with a summary of findings and implications for Atlassian's profitability and strategic direction.