CS782: Social Media Communication Tech for Atlassian Corporation PLC

This presentation provides a technical recommendation for Atlassian Corporation PLC to adopt social media communication technology to enhance its business model and expand its market reach. It outlines the benefits of using social media for advertising, customer engagement, lead generation, and brand awareness. The presentation also analyzes the operational uses and benefits, competitive uses and benefits, and potential risks associated with implementing this technology. It covers key aspects such as amplifying business presence, reducing customer service costs, gathering feedback, tracking public opinion, and identifying trends. Additionally, it discusses the importance of sentiment analysis and flame detection. The presentation concludes by addressing the resources needed for proper functioning and management of the application, highlighting the potential changes to the existing business model, and emphasizing the need for expert involvement in content updates. The document includes a risk and value chart and a list of references. Desklib offers a wealth of similar solved assignments and past papers to aid students in their studies.