Business Communication: Analyzing Attitude Change in the Workplace

This assignment analyzes three scenarios to change attitudes within a company regarding gender bias in promotions and fostering a more inclusive workplace. The first scenario focuses on changing a senior manager's sexist attitude by highlighting gender diversity and the value of performance-based recognition, suggesting an alternative candidate. The second scenario aims to influence the Human Resource manager to adopt promotion policies based on merit, emphasizing the importance of inclusivity. The final scenario targets a previous post holder, Bruce, to encourage a more cooperative and inclusive approach in upper management recruitment, promoting equality and a communal approach. The student employs various communication techniques, including informal conversations and formal meetings, to advocate for changes in workplace culture. The assignment references academic sources to support the arguments, and the goal is to shift the attitudes of key decision-makers towards a more egalitarian and performance-driven approach to talent management, challenging traditional and potentially discriminatory practices.