Research Proposal: Talent Attraction and Retention in Business

This research proposal examines the crucial role of attracting and retaining talented employees in enhancing business profitability and productivity, with a specific focus on TESCO, a leading UK supermarket chain. The proposal begins with an introduction highlighting the significance of human resources in business success, the challenges of employee retention, and the need for strategic approaches to attract and keep skilled individuals. The research aims to evaluate the importance of talent management in boosting profitability and productivity, setting objectives to understand the concepts, benefits, and strategies involved in attracting and retaining top talent within TESCO. The literature review covers the concepts of attracting and retaining employees, emphasizing the importance of recruitment, motivation, and organizational culture. It also explores the benefits of talent retention, such as cost savings, enhanced brand image, and competitive advantage. The research methodology section outlines the use of a research onion model, including positivism, a deductive approach, and the use of questionnaires as a primary data collection method. The proposal concludes with a discussion of the strategies used by TESCO to attract and retain its workforce, focusing on benefits, rewards, and a positive work culture. The proposal is designed to provide a structured framework for investigating the impact of talent management on business performance.

Research Proposal

Table of Contents
Title: To evaluate importance of attracting and retaining talented employees in business for boosting
profitability and productivity.......................................................................................................................3
INTRODUCTION.......................................................................................................................................3
Literature review.....................................................................................................................................4
Research Methodology............................................................................................................................6
Time scale...............................................................................................................................................9
CONCLUSION.........................................................................................................................................11
REFERNCES............................................................................................................................................12

Title: To evaluate importance of attracting and retaining talented employees in business for
boosting profitability and productivity
INTRODUCTION
Human resources are considered as crucial part of business as they significantly
contribute in business success and growth. But it is not easy to retain employees for longer run
with company as they can switch to other companies while getting necessary opportunities of
growth and enrichment. Employees are essential part of organization who are responsible to
make optimum use of available resources for betterment of company (Kuiate and Noland, 2019).
So, managers always put efforts in order to hire as well as retain talented individuals for longer
run. There are ample of strategies such as motivation, reward, communication, training &
development and more are used by entities so that they can retain workforce for longer term. It is
also vital to enhance brand image of organization and its overall profit margin. In the current
report, TESCO is taken into consideration that is a well known retain organization of UK. It is
considered as one of the largest supermarket chain within country. It deals in groceries as well as
general merchandise at global level. Currently, company is working within 13 countries globally.
The present report aims to understand the significance of retaining employees for organization. It
also provides appropriate information in order to prepare necessary strategies for attracting as
well as retaining talent work force. Moreover the report is helpful in preparing appropriate
strategies that will lead company towards enlargement of business and enhancing existing level
of profitability.
Research Aim: The main aim of report is “to evaluate importance of attracting and
retaining talented employees in business with an aim to boost profitability and productivity”. A
study on TESCO.
Research Objectives
 To understand the concept of attracting and retaining talented employees.
 To evaluate importance and benefits of attracting and retaining talented employees in
TESCO.

 To determine strategies that are used in attracting and retaining top talented in TESCO
Research Questions
 What is the concept of attracting and retaining talented employees?
 What is the importance and benefits of attracting and retaining talented employees in
TESCO?
 What are the strategies that are used in attracting and retaining top talent in TESCO?
Rational of research:
The current project is helpful in understanding the concept of attracting as well retaining
employees for longer duration. It is sated that human resources are imperative for an
organization as they perform different business functions to ensure growth and success of
company (Bhat and Bharel, 2018). The present research is undertaken in order to get necessary
information that will assist researcher to prepare appropriate strategies to retain talented people
with organization for long run. With this, researcher will be able to know the significance of
hiring as well as retaining top talent with entity for longer run. This vast information will further
assist to undertake assigned roles & responsibilities in an efficient manner. Therefore, this
research will prove a great help to researcher in term of developing different skills such as
communication, time management, problem solving skills and more that is crucial to perform
better at work place.
Literature review
Concept of attracting and retaining talented employees
According to Jim molis, (2019), It is stated that there are a lot of activities are perform in
business in order to attain predefined business objectives. These activities are performed by
human resources who are appointed by company. For successful completion of task, it is
imperative to hire potential candidates who are able to undertake assigned task in an efficient
manner. For this, managers need to adopt appropriate recruitment activities so that more
competent as well as skillful individuals get attracted towards company. It will enlarge the pool
of candidates and wider the choice so that HR managers can select a right candidate. Now,
companies are consider human resources as one of the crucial part of business thus adopt a lot of

strategies to attract potential candidates. Apart from attracting right candidate, it is also vital to
retain them for longer run to strengthen position of organization in market. For this purpose, HR
managers need to adopt appropriate tactics such as such as motivating, rewarding employees,
providing necessary training to them and more. By this way, they are able to retain employees
for longer duration that will enhance overall sales as well as profit margin of company. It is often
seen that after joining an organization employees seek for long term growth and opportunities. If,
they do not get those opportunities in existing company then they are more likely to switch over
other organization. Apart from this, organizational culture also plays a crucial role in retaining
employees for longer duration. So, it is vital to maintain such a work environment where staff
member can interact with each other and get ample of opportunities of future success and
growth.
Importance and benefits of attracting and retaining talented employees in TESCO
According to David Ramirez, (2019), Employees are considered as vital part of business
as they are responsible to make optimum use of available resources to attain predefined
organizational objectives in stipulated period of time. If, company is able to attract more and
more people then it will help to create a large pool of competent candidates from which they can
select most suitable candidate. In the current culture, there is extensive competition prevailing in
job market as HR managers provide several benefits so that candidates get attracted towards their
company. In this condition, organizations need to be prepared and adopt effective ways so then
can hire and select potential employees and retain existing ones for longer duration. Besides this,
it will help managers to minimize expenses over training and development as old employees are
already well aware with the culture, environment of company. So, HR managers do not required
to arrange detailed training programs for them that will minimize expenses. In addition, retaining
individuals for longer duration will also add enhance existing brand image of organization that is
crucial to sustain in marker for longer duration. If, a company is able to retain talented people for
long run then it will formulate positive image of entity in job market which eventually provide
competitive advantage. It is analyzed that TESCO is concern about work force and provide them
necessary benefits and advantages so that they feel good. In addition, they also provide
opportunities to employees of growth and enrichment. By this way, they are getting competitive
advantage over other companies as employees consider it a great opportunity to work with such a

renowned organization. This also helped to maintain collaborative culture at work place where
all the employees work as team and put effort for attainment of common goals. By this way,
TESCO will be able to attain predefined objectives in stipulated period of time by enlarging
current profitability and productivity of entity. It is also stated that retaining individuals will
enhance their overall efficiency and productivity as they are well aware with working process,
culture of company. It will assist them to perform assigned job roles & responsibilities in an
efficient manner that will lead company towards higher growth and success.
Strategies that are used in attracting and retaining top talent in TESCO
According to Sharon Florentine, (2019), There are a lot of ways to attract more number
of application. It can be done by providing necessary benefits to individuals such as rewards,
incentives and more. Now, there is great competition in job market where all companies try to
attract potential candidates by offering ample of benefits, perks. In addition, now human
resources are more likely to seek for recognition, reward, and acknowledgment. So, Hr managers
of TESCO are required to honor the contribution of individuals and provide them necessary
rewards, incentive in term of acknowledgement and appraisal. This practice is not only helpful in
attracting talented staff but also vital in retaining them for longer run. Further, they also required
to maintain a positive work culture where all the member can interact with each other. It will
help to facilitate communication between team mates that is vital to maintain effective
collaboration & coordination and lead company towards goal attainment. It is analyzed that
human resources are social elements so they also have some social needs. They like to interact
with each other, talk with each other. For this, HR managers need to prepare informal groups
where employees can interact with each in better manner. This is helpful in reducing work stress
and anxiety. Further, managers need to arrange necessary training and development programs
with an aim to enhance overall productivity & efficiency of individuals working within entity.
So, there are a lot of strategies can used by managers of TESCO for attracting and retaining work
force but they need to consider ample of factors while adopting these strategies. They need to
adopt suitable strategies as per working environment, attitude, behavior of employees in order to
get positive outcomes.

Research Methodology
It is a process that comprises several steps as per which research is conducted in order to
get appropriate results. There are ample of tools as well as techniques are used in research
methodology with an aim to collect as well as analyze available information in a systematic way.
Therefore a model called research onion is used by investigator which are described as under:
Research Philosophy: It refers to the belief regarding the way that is used in data
collection and analysis. It is consider as a basis of research which helps to choose research
strategy, collect, process as well as analyze data (Flick, 2020). There are two types of research
philosophies generally used by researcher such as positivism, interpretivism. It is sated that for
current research positivism approach has been used as it is a structured way to get relevant
information out of large samples. Here, quantitative approach is used to interpreted data and
information in an efficient manner. By this way, this philosophy is helpful in driven positive
outcomes so that researcher can reach at appropriate conclusion.
Research Approach: It is related to the plans and procedures consisting step by step
procedure in order to collect, analyze as well as interpreted available data and information. There
are two main research approaches are generally used by investigator such as inductive and
deductive. In inductive research, main aim of researcher is to formulate a new theory. On other
side, deductive approach is based on testing the available theory. Here, inductive approach is
based on specific observation and deductive approach is based on generalization. In current
research, deductive approach is undertaken in order to get appropriate conclusion. By this way,
researcher will be able to reach at meaningful conclusion that is essential to attain predefined
research objectives.
Research Strategy: There are a lot of research strategies are used by investigator such as
case study, questionnaire, survey and more (Lourie and Rata, 2017). There are some advantages
as well as drawbacks associated with each and every strategy so it is imperative for investigator
to select an appropriate strategy in order to collect necessary data and information. It is stated
that questionnaire is a suitable approach to collect authentic as well as reliable information in
minimum period of time. The other method such as survey, observation can also be used but
these strategies are highly time consuming as well as expensive. So, investigator needs to choose
an appropriate strategy for collecting data in time as well as cost effective way.

Research choices: Under research onion model, three types of research choices are considered
which are mono method, mixed method & multi method. There is only a single method is
included in mono method. While mixed method is a combination of two methods that are
qualitative and quantitative (Gruszczyński, 2018). On other side, there are a lot of different kind
of methods are included in multi method.
Research method:
It refers to the way that is used in order to collect and interpreted data in an efficient
manner. Two major types of research methods are mentioned below:
Quantitative methods: Under this, researcher analyze numerical data with the help of
different mathematical and statistical techniques. So, it helps to draw highly reliable as well as
authentic information that will guide researcher to reach at appropriate conclusion. This method
is consider suitable to deal with numerical data so that researcher can get highly reliable as well
as authentic information which will guide them to reach at meaningful conclusion.
Qualitative method: This method has been formulated to get detailed information that
will help investigator to accomplish predefined research purpose. Here, they use sources such as
case study, focus group, interview and more in order to get detailed information from
respondents regarding their knowledge, experiences and more (Alkhalifah, 2017). This
information is generally gather through personal interaction. This approach is based over non
numerical information so consider as less authentic and reliable. On other side, it also helped to
get some additional information apart from research topic.
Data Collection:
For research, it is imperative to collect detailed as well as relevant information which will
assist researcher to reach at appropriate conclusion. Different source of data collecton are given
as under:
Primary source: Here, data is gathered by researcher that is completely raw and fair.
There are a lot of sources of primary data collection such as observation, survey, questionnaire
and more. However, researcher needs to put higher efforts to collect primary information but it is
first handed so consider as highly authentic. Data which has been collected through primary

source is completely reliable as it is gathered through own efforts of researcher. But, there is
higher time as well as cost is required to collect primary data.
Secondary source: It is widely used source of data collection in which already available
information is used by researcher. This information has been already gather by some investigator
for a particular purpose. There are several sources to get secondary information such as
publications, websites, journals articles and more (Huang, Fang and Chen, 2017). However, this
is consider as less time as well as cost consuming source of data collection but research needs to
remain highly conscious regarding authenticity and relevancy of information while using
secondary sources. For current research, information has been collected through secondary
source such as books, journals, articles. Main reason to use this source is to gather detailed
information in less time of period. In addition, it will also help to keep overall cost of research at
minimum possible level which is vital to attain predefined research objectives.
Research ethics: There are some ethics which need to follow by investigator while
conducting a research. These ethics are related to anonymity, confidentiality and inform consent
which need to follow in order to perform a research in ethical manner. During research,
information is gathered through ample of respondents so it is vital to keep their indentify,
information confidential and use the available information in good faith.
Time scale
While conducting a research, it is imperative to determine time frame as it helps to
complete the project as per predefined period of time. In addition, it is also helpful in making
appropriate use of available data and information (Bøe, Hognestad and Waniganayake, 2017).
For current research, researcher has determined a complete schedule which depicts time required
to perform each and every activity in an efficient manner. For this purpose, Gantt chart has been
used to demonstrate schedule of different activities to attain desired research objectives on
stipulated period of time. It is a tool under which different activities need to perform for project
are represent in graphical manner. One axis depicts time period and the other one depicts
schedule activities. In addition, it also shows roles and responsibilities of different individuals to
perform scheduled activities. Time frame for conducting different activities is given as under:

Activities Time Duration
 Developing aims and objectives 12 Days
 Literature review 15 Days
 Research methodology 20 Days
 Data Collection 25 Days
 Data analysis 30 Days
 Conclusion and recommendation 8 Days
 Submission of the project 3 Days

CONCLUSION
It is summarized that human resources are crucial part of business who significantly
contribute in organizational success and growth. They perform assigned task in an efficient
manner with higher level of competency and skill so that predefined organizational objectives
can be achieved. It is vital to attract potential as well as knowledgeable candidates to ensure
betterment of company. Competent employees are able to perform assigned job roles and
responsibilities in correct way for enlargement of current business. It is summarized that
attracting as well as retaining employees is really significant for organization as it helps to get
higher competitive advantage that is helpful in attaining higher level of sales and profit margin. It
also enhances current market position of organization. Discussion has been carried out regarding
different strategies such as motivation, training & development, rewards that are widely used by
company in terms of attracting as well as retaining employees for longer run. Moreover,
attracting as well as retaining potential candidates is crucial for getting higher level of
profitability and enhancing overall productivity and efficiency of individuals.

REFERNCES
Books and Journals
Ahmad, A., Khan, M.N. and Haque, M.A., 2020. Employer branding aids in enhancing employee
attraction and retention. Journal of Asia-Pacific Business, 21(1), pp.27-38.
Alkhalifah, A., 2017. A research Methodology to Explore the Adoption of E-
Government. International Journal of Computer Engineering and Information
Technology, 9(9), p.216.
Arriscado, P., Quesado, H. and Sousa, B., 2019. Employer branding in the digital era attracting
and retaining millennials using digital media. In Communication: Innovation &
Quality (pp. 391-403). Springer, Cham.
Bhat, I.A. and Bharel, S.K., 2018. Driving performance and retention through employee
engagement. ZENITH International Journal of Multidisciplinary Research, 8(1), pp.10-
20.\
Bøe, M., Hognestad, K. and Waniganayake, M., 2017. Qualitative shadowing as a research
methodology for exploring early childhood leadership in practice. Educational
Management Administration & Leadership, 45(4), pp.605-620.
Flick, U., 2020. Introducing Research Methodology: Thinking Your Way Through Your Research
Project. Sage.
Glesne, C., 2016. Becoming qualitative researchers: An introduction. Pearson. One Lake Street,
Upper Saddle River, New Jersey 07458.
Gruszczyński, M., 2018. Financial microeconometrics as research methodology in corporate
finance and accounting. In Efficiency in Business and Economics (pp. 71-80). Springer,
Cham.
Huang, R., Fang, Y. and Chen, X., 2017. Chinese lesson study: A deliberate practice, a research
methodology, and an improvement science. International Journal for Lesson and
Learning Studies.
Kuiate, C. and Noland, T.R., 2019. Attracting and retaining core competency: a focus on cost
stickiness. Journal of Accounting & Organizational Change.\
Lourie, M. and Rata, E., 2017. Using a realist research methodology in policy
analysis. Educational Philosophy and Theory, 49(1), pp.17-30.
Online