This research report examines the talent strategies employed by organizations, with a specific focus on Amazon, to attract and retain employees. The report begins with an introduction outlining the significance of talent management strategies and the research objectives, which include understanding the features and significance of such strategies, identifying specific strategies used by Amazon, and assessing their advantages and disadvantages in relation to business performance. The methodology section details the research philosophy (positivism), approach (deductive), strategy (survey), and choice (quantitative) used to collect and analyze data. Primary data was gathered through questionnaires administered to 30 Amazon employees, while secondary data was sourced from books, journals, and online resources. The findings, presented in frequency distribution tables, reveal insights into employee perceptions regarding talent management, the features of effective strategies (such as changing organizational culture and recognizing employees), and the specific strategies used by Amazon (including training, benefits, and a positive work environment). The report also explores the perceived advantages (increased productivity, better employees, and achievement of objectives) and disadvantages (high investment, potential conflicts, and time costs) of these strategies. In conclusion, the report highlights the importance of talent management for business success and employee satisfaction.
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