Post-COVID Tourism Promotion: Hilton's Business Strategies Report

This report examines Hilton's strategies for attracting customers and promoting its tourism business in the wake of the COVID-19 pandemic. It highlights the significant impact of the pandemic on the tourism industry, particularly the hospitality sector, and discusses how Hilton adapted by implementing virtual services and leveraging digital platforms for promotion. The report details Hilton's use of social media, influencer marketing, and innovative services like AI to enhance customer engagement and ensure safety. It also reflects on the group's experience in selecting this business for analysis, task distribution, and the learning outcomes from the assessment. The conclusion emphasizes the challenges faced by the tourism sector due to the crisis and the importance of digital platforms in targeting potential customers, referencing relevant academic sources.

Ways to attract
Customers
Hilton

TABLE OF CONTENTS
• Introduction
• Main body
Reflecting on group experience
Tourism business promotion after covid 19 lockdown
• Conclusion
• References

INTRODUCTION
• Advertisement is the best method to attract customers because it create awareness of the brand
within customers.
• This report will discuss decision process of business selection and task distribution

Tourism business promotion after covid 19 lockdown
• Pandemic has hardly hit the tourism industry and economy.
• This was totally not expected by tourism sector because their sales has decreased.
• After lockdown has announced customers have started canceling their hotel bookings and because
of which companies has to bear huge losses.

Cont..
• Almost every hotel have started the facility of providing
virtual services to their customers so that there is no fear
of infection.
• Example Hilton have started massive promotion after
covid 19.
• hotel is having its presence at different social media
platforms like instagram, twitter, facebook etc.

Cont..
• On every platform they were posting regularly and conveying to their customers that they are
taking about all safety and hygiene measures properly. So tat more customers can visit their hotel.
• Digital platforms are used by the business for the purpose of promotion because it is easy to use
and also affordable.

Cont..
• The fashion of print media and radio has reduced and nowadays every customers reads online.
• So that is why through online it is easy for the company to target their potential audience.
• Digital tools are also cost effective and have the ability to cover large audience in one go.
• Companies have also started making videos on tiktok, YouTube, Instagram etc so that they can
promote their services and can generate high revenue.

Cont..
• With the help of social media platforms it has became easy for companies to connect with their
potential customers.
• Customers can also easily provide feedback to the company via social media platforms.
• Hilton have started contacting influencers for the purpose of promotion.
• They invite influencers at their hotel so that their sales can be increased.

Survival of company-post pandemic
• Covid 19 has impacted HILTON to great extent but hotel can survive easily after covid 19 also.
• Company can come up with various discounts or can give pre order coupons which can be used to
avail offer.
• Hotel can also provide innovative services like using artificial intelligence to provide services to
their customers.
• Using AI can help hotel in providing contactless services to the customers.

Reflecting on group experience
Selection process
• My group has selected this business because after covid 19 the sector which has affected a lot is
hospitality sector.
Task distribution within team members
• at the initial stage of the assessment task is distributed among all team members.

Cont..
Learning from the assessment
• while doing this assessment each of my team member has learn lot of things.
• We all have get idea of how hospitality sector actually work.
• And also what was the implications on this sector after covid crisis.

CONCLUSION
• Through this report it can be concluded that tourism business has hardly hit from covid crisis.
• As they has to face almost 80% losses.
• Hospitality sector have started using digital platforms because through this customer can easily
gets targeted.